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Market Yourself To Land Your Dream Role in 2023
An interactive masterclass to reboot your career with templates and frameworks to showcase your true worth.
This course is no longer available.
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Course overview
Learn to market your way into a better role. In 3 Days.
Join me on a 3-day quest to discover, build, and level up your foundations and transform your career.
In this course, I want to share all the (hard learned) lessons I’ve learnt building my career while coaching and mentoring hundreds of professionals including my own teams.
You will learn the fundamentals of career planning with my SOAR framework and best practices to market yourself to have stronger career impact.
At the end of the course, you will have a clear vision of your future and a career plan.you can execute on.
Who is this course for
01
You are a mid-career professional looking to pivot or find a new role after a job loss or sabbatical.
02
You are an engineer, program manager or product manager, or marketer stuck in your current job.
03
You are a mom looking for a career after a break.
What you’ll get out of this course
A marketing-driven career plan
Create a career plan based on the Career OS Framework you can implement in the next 30 days. Ensure it is aligned to your goals and new skills.
Identify target companies
Identify target companies with precision. No more random job applications. You will be able to confidently find the hidden job market and land your ideal role.
Get better at networking
Your network is your net worth. Learn how you can nurture and build your network - whether it is LinkedIn or your social groups.
Create your core value proposition
The skills that got you here will not get you there. Learn how to position and market yourself for your next role.
Hone your interview skills
Improve your interviewing skills and market yourself better.
Negotiate better and nail that offer
Learn how to negotiate better to get the offer you deserve.
What people are saying
Karen Sage
Dayna Fried
Meet your instructor
Shobhana Viswanathan
Shobhana Viswanathan
Shobhana Viswanathan is a Silicon Valley-based Chief Marketing Officer (CMO). Previously, she held numerous product marketing and B2B marketing executive roles at companies including IBM, Oracle/Sun,VMware and Automation Anywhere and startups.
Her entrepreneurial and creative spirit can be found as the host of a Future Of Work podcast, “The Change Alchemist” with over 30,000 listeners.
Connect with her at www.linkedin.com/in/shobhanav, or subscribe to her podcast on Apple Podcasts or Spotify.
Course syllabus
3 live sessions • 4 lessons
Week 1
- 📄
Careerproofing frameworks
Complete by Mar 29 - 📄
Networking Tips
Complete by Mar 29 - 📄
Superpowers and Kryptonite
- 📄
Career Planning books
Complete by Mar 29
Mar
28
Session 1
Mar
29
Session 2
Mar
30
Session 3
SOAR Career Framework
Day 1:
Goal Setting
S.O.A.R(Strategize, Organize, Align, Rise) Career Framework
Focus on "Strategize" and Operationalize
Think of Yourself as a Product
Creating Your Personal Brand
Creating Your Elevator Pitch
Understanding your Zone of Genius
Exercises
Day 2:
Focus on "Align" and "Rise"
Networking, LinkedIn
Career OS
CAT Framework
Putting it all together
Exercises
Day 3:
Fireside Chat
Q&A
Next Steps
Course schedule
4-6 hours per week
March 28 -30
4:00pm - 6:00pm PST
Interactive sessions
Meet like-minded professionals in a casual setting.
Guest speakers to give you the latest insights.
Career Planning Workshop
2 hours
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you