Market Yourself To Land Your Dream Role in 2023


(3 ratings)


3 Days


Cohort-based Course

An interactive masterclass to reboot your career with templates and frameworks to showcase your true worth.

Course overview

Learn to market your way into a better role. In 3 Days.

Join me on a 3-day quest to discover, build, and level up your foundations and transform your career.

In this course, I want to share all the (hard learned) lessons I’ve learnt building my career while coaching and mentoring hundreds of professionals including my own teams.

You will learn the fundamentals of career planning with my SOAR framework and best practices to market yourself to have stronger career impact.

At the end of the course, you will have a clear vision of your future and a career can execute on.

Who is this course for


You are a mid-career professional looking to pivot or find a new role after a job loss or sabbatical.


You are an engineer, program manager or product manager, or marketer stuck in your current job.


You are a mom looking for a career after a break.

What you’ll get out of this course

A marketing-driven career plan

Create a career plan based on the Career OS Framework you can implement in the next 30 days. Ensure it is aligned to your goals and new skills.

Identify target companies

Identify target companies with precision. No more random job applications. You will be able to confidently find the hidden job market and land your ideal role.

Get better at networking

Your network is your net worth. Learn how you can nurture and build your network - whether it is LinkedIn or your social groups.

Create your core value proposition

The skills that got you here will not get you there. Learn how to position and market yourself for your next role.

Hone your interview skills

Improve your interviewing skills and market yourself better.

Negotiate better and nail that offer

Learn how to negotiate better to get the offer you deserve.

What people are saying

        Shobhana is a dynamic and thoughtful marketing leader with all the skills to drive and lead GTM strategies within a marketing organization. 
Karen Sage

Karen Sage

CMO, Shipwell
        Shobhana Viswanathan is a seasoned business and marketing executive who brings a unique blend of leadership, creativity, technical acumen, and customer empathy to her role.
Dayna Fried

Dayna Fried

Highly accomplished PR and Comms Executive

Meet your instructor

Shobhana Viswanathan

Shobhana Viswanathan

Shobhana Viswanathan is a Silicon Valley-based Chief Marketing Officer (CMO). Previously, she held numerous product marketing and B2B marketing executive roles at companies including IBM, Oracle/Sun,VMware and Automation Anywhere and startups.

Her entrepreneurial and creative spirit can be found as the host of a Future Of Work podcast, “The Change Alchemist” with over 30,000 listeners.

Connect with her at, or subscribe to her podcast on Apple Podcasts or Spotify.

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Course syllabus


Create your core value proposition

You will master your elevator pitch using the SOAR framework

You will create your personal brand that is aligned to your purpose, skills and goals

You will learn to pitch yourself with credibility and confidence


Create a career marketing plan

You will create a marketing plan using the Career OS Canvas

You will learn the fundamentals of networking

You will to establish and expand your LinkedIn presence


Learn from the experts

Fireside Chat with special guests

You will understand current employment trends

You will learn interviewing tips

You will learn what employers are looking for today

Course schedule

4-6 hours per week
  • March 28 -30

    4:00pm - 6:00pm PST

  • Interactive sessions

    Meet like-minded professionals in a casual setting.

    Guest speakers to give you the latest insights.

  • Career Planning Workshop

    2 hours

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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Market Yourself To Land Your Dream Role in 2023


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