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Validate Your Startup Idea In 6 Weeks

7 Weeks


Cohort-based Course

You have an online business startup idea and you believe everyone will love it! We'll help you validate your idea or find a better one.

Hosted by


Founders of AI SaaS startup (1x exit), Lean Startup mentors, innovators

Course overview

Stop Building Products That Noone Needs!

Best startup businesses are built with the help of their customers.

In this course, we will coach you to learn,

💡 how to validate your startup idea

🤔 how to discover a problem worth solving

💸 how to discover the early adopters willing to pay you

🙄 how to leave your "builder stubbornness" behind

🧩 how to achieve Customer-Problem fit via our 7 Fit Framework

Who is this course for


Startupers and indie hackers who want to build a startup


A solo entrepreneur who is trying to validate an idea before forming a team


An intrapreneur, a product manager, or a product marketer working on a new product/innovation idea


Team member working for a scale-up with some growth-related issues


One of the first employees of an early-stage startup


Startup entrepreneur, founder or co-founder of an early-stage startup


What You'll Get Out Of This Course

Save Months or Maybe Years of Your Life

Most startups fail because there is no market need. Do not waste your time pursuing a dream. This course is your opportunity to get real.

Save Money for Your Real Business

Time is money. The sooner you validate/disprove your idea, the more money you save for your real product launch.

Get Out of Your Comfort Zone

You'll learn how to get out of the building and start speaking with your potential customers.

Answer The Crucial Question; "Is It Worth The Effort?"
  • You'll understand if your idea is worth pursuing.
  • You'll discover whether there is a market need for your idea.
  • You'll understand if people are willing to pay you to solve a problem.
Fail Fast, Fail Cheap

You'll learn how to design low-cost experiments to test your ideas/new features and execute them in a fast fashion.

Answer the Questions that are Keeping you Awake at Night
  • We've built a great product, but it does not sell, WHY?
  • We've spent weeks adding this killer feature, WHY are customers not using it?
  • How can I build a product without even quitting my full-time job?
Make Idea Validation A Habit

You'll learn how to adopt idea validation to your current processes

Reveal the Harsh Truths About Your Business

You'll learn to wear the customer's lens and analyze your business to uncover the friction.

Start Formulating Your Value Proposition
  • You'll learn about the top problems of your customers
  • You'll start filling out the most important block in your business model canvas

Discover THE PROBLEM Worth Solving
  • Validate or disprove your original idea
  • Discover real customer problems worth going after
Find Out If You Should PIVOT
  • You'll discover the gaps in your value proposition
  • You'll see if your revenue model is breaking because you are not able to create enough value

What people are saying

        Ilke has a genuine passion for helping early-stage founders, and her input has been invaluable to our team. I am grateful for the insights and guidance she has provided and believe her support will be instrumental in our growth moving forward.
Khaled Ehsan

Khaled Ehsan

        Ilke was very patient and eager to truly understand what was my problem and challenge, even though it was a new subject to her. And what's more amazing is that she gave me amazing insights! Her attentiveness brought to my eyes a new point of view and gave me actionable steps to take.
Duda Fernandes

Duda Fernandes

R&D Leader
        Selim has a technical background, yet having created genius algorithms and developed practical software are the least of his achievements. He understands how to operate a business and make people click together. Name a problem, and he will deliver a solution.
Serhat Ozgel

Serhat Ozgel

Software Developer
        Selim is a rare professional who has both a deep technical understanding of software development as well as developed project management skills.
Sergey Rudenko

Sergey Rudenko

Head of Product

Meet your coaches



I call myself "an organized self-starter and a motivated entrepreneur".

Although I was trained as an engineer, I have always been a marketer at heart.

I have 18+ years of experience in professional life and in building online businesses.

I collaboratively founded two companies, set the company mission, coordinated with fellow business partners, and developed integrated strategies to ensure early traction with zero funding. From scratch, I created a sales channel that helped the company;

o Acquire +150 eCommerce clients from 35 countries.

o Achieve 30X monthly recurring revenue (MRR) growth in 32 months along with a 65% YOY growth.

In my corporate life, I had the chance to manage two important brands; Nokia and Nescafe.

I headed all the brand management activities and go-to-market projects of Nokia smart phones and managed 2Million EUR/annum marketing budget.

During my years at Nestle, managing the Nescafe brand with 70%+ market share in a market was a fascinating experience yet a great learning opportunity.

Ali Selim AYTUNA

Ali Selim AYTUNA

I am a software engineer and a 4x founder having 15 years of experience discovering and validating unmet customer problems, crafting product strategies, developing scalable & repeatable business models and leading UX & engineering teams to build high-growth B2C SaaS products, apps & ventures.

I co-founded and led the product at Perzonalization, a SaaS with an AI-powered real-time engine that personalizes the shopping experience of 19 million every month. Helped it grow to #16 with 1.90% market share in global personalization software market. Architected its core, proprietary technology.

I kicked-off the local Nokia application partner ecosystem from scratch and helped place Turkey #1 in Europe and #3 globally in terms of daily Nokia Store application downloads, while generating 10M USD of earned media value.

I co-founded 4 bootstrapped B2C SaaS startups that became recognized industry players, authored 1 book and 2 articles with 450+ citations, the algorithm developed for which still serves the Bioinformatics & Proteomics community as an online tool today.

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Validate Your Startup Idea In 6 Weeks

Course syllabus


The Truth About "The Ideas"


7 FIT Framework Towards Product-Market Fit: An Introduction


What Is "Customer- Problem Fit?"


Early Adopters 101: Who Will Be Your First Paying Customer?


Working On Your Problem Hypothesis Statement


Problem Interviews: Getting Out Of The Building


Learn How To Sell Before You Build


JTBD 101: For Which Job Your Customer Is Going To Hire You?


Interview Analysis: A Deep Dive Into The Customer Insights


Writing Customer Job Stories


Discovering "The Problem" Worth Solving

Course schedule

Live: 1.5 hours/week+Self-study+Coaching
  • Mondays Live Workshop

    09:00 - 10:30 AM ET

    Every Monday morning, we'll be hosting a live session. If you miss it, you'll have the chance to attend one of the other sessions in the same week.

  • Tuesdays Live Workshop

    09:00 - 10:30 AM GMT+1

    Every Tuesday morning, we'll be hosting a live session in European time. If you miss it, you'll have the chance to attend one of the other sessions in the same week.

  • Wednesdays Live Workshop

    09:00 - 10:30 AM ET or 10:00 - 11:30 PT

    On Wednesdays, we will be hosting two live sessions. You can attend the one that suits your time.

  • Fridays Live Workshop

    09:00 - 10:30 AM GMT+1

    Every Friday morning, we'll be hosting a live session. If you miss it, you'll have the chance to attend one of the other sessions in the next week.

  • 2 Coaching Sessions

    30 minutes/attendee

    After participating in one of the live sessions and finalizing your exercises, you can schedule a time from your coaches' calendar for two 1-1 coaching sessions. Each session will last for 30 minutes.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How can I contact my instructors?
What is the course schedule?
Is it also possible to get coaching?
Can I Get Any Support After The Course?
I am in a startup incubator program. Should I still enroll in this course?
I did not quit my full-time job, should I still enroll in this course?
Can I ask for seed funding for startups after this course?

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Validate Your Startup Idea In 6 Weeks