4.4 (5)
10 Weeks
·Cohort-based Course
The accountability you need to take your online course from idea to your first paying students.
4.4 (5)
10 Weeks
·Cohort-based Course
The accountability you need to take your online course from idea to your first paying students.
Course overview
Stop getting exhausted from seeing clients and start creating your dream life full of meaning and money.
01
Have a message to share and a people to serve beyond the therapy room.
02
Might struggle to take action alone but thrive walking through a step-by-step system alongside others.
03
Are successful private practitioners (5 years + $100k+) but want to pull back on clinical work.
How To Create A Niche But Lucrative Course
200 students paying $500 is a $100k course. You'll learn to use exercises and real-life conversations (don’t worry, we’ll give you scripts and frameworks) to hone in on who your 200+ students are.
How To Get Paying Students BEFORE Recording Your Online Course
You'll learn the step-by-step process we use to make sure your course idea will have buyers BEFORE spending time and money on recording. We’ll work through exercises, scripts, and templates customized to your online course ideas.
How To Design Effective Course Lessons
You'll learn gold-standard teaching best practices that allow your personality to shine and make students excited to go through your videos and motivated to complete the course.
How To Efficiently Record Your Course Using Starter And Hollywood-Level Setups
We’ll show you “behind the scenes” to record your online course using less expensive but quality setups + our $10k home office set up so that you can charge premium prices. You’ll learn tips and tricks that we learned 6+ of course recording to speed things up.
How To Market Your Course In A Way That Doesn’t Overwhelm Your Schedule.
Marketing an online course scares many therapists. You’ll outline a workshop to drive traffic to our course. We’ll share insights from over 80 live webinars, 2 evergreen webinars, and over $180k in course sales from these webinars
How To Springboard From Your Course To Related Products + Services
Many therapist course creators simply stop at their online course. But there are rich opportunities to further serve and guide our students. You'll learn the things that have worked for us and get personalized feedback on your 10-year build-out plan.
Online Course School
4.4 (5)
Heather McKenzie, LCMHCS
Nikki Sewell, LCSW
Melisha is a successful group practice owner who wanted to intentionally pull back on clinical work.
Psychologist + Founder @ Selling The Couch
I went from being a burnt out psychologist in a group practice to a fulfilled and successful online business owner. And now I’m helping other therapists do the same.
In our community, I have witnessed so many therapists who look successful on the outside but on the inside, are unfulfilled.
The crisis calls, loads of paperwork, the overfilled schedule of clients. It’s a lot. And it can take a toll on their mental health. At the same time, all of their income is from a single income source, which is stressful too.
At some point, many therapists in private practice start feeling like they are not reaching their full potential. Like they're wasting their life and meant to do something bigger. Or they have discovered that trading time for money doesn’t allow them the freedom to spend their time how they most want to.
My goal is to help you go from feeling overwhelmed with creating an online course to getting launched with your first paying students. The most rewarding thing is knowing I made a difference - helping therapists move away from exhaustion and towards balance - finally creating the life they love.
2015
Launched my first online course
$180k/year
Average revenue from course + related products and services.
4
The number of days I work each week.
16
The number of hours I work each week.
Sep
7
Sep
12
Sep
13
Sep
14
Sep
19
Sep
20
Sep
21
Sep
26
Sep
27
Sep
28
Oct
3
Oct
4
Oct
5
Oct
10
Oct
11
Oct
12
Oct
17
Oct
18
Oct
19
Oct
24
Oct
25
Oct
26
Oct
31
Nov
2
Nov
7
Orientation - Welcome & Meet Our Cohort
Week 1 Meeting 2 : Validating Your Online Course Idea
Week 2 Meeting 1: How To Nail Your Niche
Week 2 Meeting 2: How to Nail Your Niche
Week 3 Meeting 1: How To Create An Irresistible Course Title + Subtitle
Week 3 Meeting 2: How To Create An Irresistible Course Title + Subtitle
Week 4 Meeting 1: How To Design Effective Modules, Lessons, and Bonuses
Week 4 Meeting 2: Design Effective Modules, Lessons, and Bonuses
7-8 hours per week
Mondays & Wednesdays
10:00am - 11:45am EST
We meet for 4 weeks, take a week off, and wrap up with 4 final weeks.
Tuesdays (Week 2 Onward)
10 AM-10:45 AM EST (Optional)
Weekly Office Hours With The STC Team to continue to get personalized feedback + walk through any stuck points.
Weekly projects
3 hours per week
We believe that this intentional time will set you up for success. It will also save you countless hours and costs in the long run.
Bonus Workshop 1: Cam Houser
Course Marketing Expert
Cam is a professor of entrepreneurship at UT-Austin’s McCombs School Of Business. Cam's students have had exits to Google + Etsy and raised $187 million in funding. Cam is going to be teaching us how to create a dynamic free webinar that sells our online course with integrity.
Bonus Workshop 2: Heather McKenzie, LCMHCS
Course Creator Colleague
Heather is a colleague who was part of our beta group of OCS. Heather recently launched the pilot group for her course and was able to generate $4798 in revenue with 8 students. Heather will be sharing with us what worked and what tweaks to make your pilot successful.
Active learning, not passive watching
Instead of a boring PowerPoint lecture, we do interactive and hands-on learning every time we meet. This means we're doing everything from break-out rooms to journaling to videos to case studies to group processing around our theme for the day.
Learn with like-minded, supportive colleagues.
You’ll be building your online course together with other smart, successful, and savvy business owners.
According to research by social psychologist Dr. David McClelland of Harvard, "[the people you habitually associate with] determine as much as 95 percent of your success or failure in life.”
Create alongside forward-thinking therapists
You’ll be surrounded, inspired, and encouraged by colleagues who genuinely want your course to become wildly successful.
Designed for therapists, led by a therapist.
This allows us all to be on the same page in our cohort (e.g., we don’t have to pause and explain when someone mentions creating a DBT-related course).
This also allows us to consider nuances that are unique to our field (e.g., what if a client buys my course). We also have on staff an attorney who specializes in mental health private practices.
Sign up to be the first to know about course updates.