Online Course School

4.4 (5)

·

10 Weeks

·

Cohort-based Course

The accountability you need to take your online course from idea to your first paying students.

Course overview

Launch Your Online Course + Create A Life You Love

Stop getting exhausted from seeing clients and start creating your dream life full of meaning and money.

Online Course School is for therapists who:

01

Have a message to share and a people to serve beyond the therapy room.

02

Might struggle to take action alone but thrive walking through a step-by-step system alongside others.

03

Are successful private practitioners (5 years + $100k+) but want to pull back on clinical work.

The Skills You'll Learn

How To Create A Niche But Lucrative Course

200 students paying $500 is a $100k course. You'll learn to use exercises and real-life conversations (don’t worry, we’ll give you scripts and frameworks) to hone in on who your 200+ students are.

How To Get Paying Students BEFORE Recording Your Online Course

You'll learn the step-by-step process we use to make sure your course idea will have buyers BEFORE spending time and money on recording. We’ll work through exercises, scripts, and templates customized to your online course ideas.

How To Design Effective Course Lessons

You'll learn gold-standard teaching best practices that allow your personality to shine and make students excited to go through your videos and motivated to complete the course.

How To Efficiently Record Your Course Using Starter And Hollywood-Level Setups

We’ll show you “behind the scenes” to record your online course using less expensive but quality setups + our $10k home office set up so that you can charge premium prices. You’ll learn tips and tricks that we learned 6+ of course recording to speed things up.

How To Market Your Course In A Way That Doesn’t Overwhelm Your Schedule.

Marketing an online course scares many therapists. You’ll outline a workshop to drive traffic to our course. We’ll share insights from over 80 live webinars, 2 evergreen webinars, and over $180k in course sales from these webinars

How To Springboard From Your Course To Related Products + Services

Many therapist course creators simply stop at their online course. But there are rich opportunities to further serve and guide our students. You'll learn the things that have worked for us and get personalized feedback on your 10-year build-out plan.

Top 3 Struggles For Therapist Course Creators

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Online Course School

4.4 (5)

Kind Words From Colleagues

        Before OCS, I was feeling overwhelmed whether anyone would pay for my course as well as all the logistical stuff. In OCS, we validated our course idea in multiple ways. I was able to settle on a solid concept, a creative title, specific content to teach, and ways to reach my ideal audience. OCS was exactly what I was hoping for.
Heather McKenzie, LCMHCS

Heather McKenzie, LCMHCS

Mckenzie Counseling
        I joined OCS because I wanted to turn a live course I taught into an online version. I had sat on this idea for three years. Every time I tried to take steps, I would get overwhelmed- course outline, gear, platform, price point, etc. Since "graduating" OCS, I'm launching my first ever online course in Spring 2022! Forever grateful.
Nikki Sewell, LCSW

Nikki Sewell, LCSW

Milford Grief Counseling

Case Study: Dr. Melisha Franks (Keys to Hope Counselling Services)

Melisha is a successful group practice owner who wanted to intentionally pull back on clinical work.

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Dr. Melvin Varghese - Psychologist Founder @ Selling The Couch

Dr. Melvin Varghese - Psychologist Founder @ Selling The Couch

Psychologist + Founder @ Selling The Couch

I went from being a burnt out psychologist in a group practice to a fulfilled and successful online business owner. And now I’m helping other therapists do the same.


In our community, I have witnessed so many therapists who look successful on the outside but on the inside, are unfulfilled.


The crisis calls, loads of paperwork, the overfilled schedule of clients. It’s a lot. And it can take a toll on their mental health. At the same time, all of their income is from a single income source, which is stressful too.


At some point, many therapists in private practice start feeling like they are not reaching their full potential. Like they're wasting their life and meant to do something bigger. Or they have discovered that trading time for money doesn’t allow them the freedom to spend their time how they most want to.


My goal is to help you go from feeling overwhelmed with creating an online course to getting launched with your first paying students. The most rewarding thing is knowing I made a difference - helping therapists move away from exhaustion and towards balance - finally creating the life they love.

Why You Should Learn From Me: From Burnt Out To A Life I Love

2015

Launched my first online course

$180k/year

Average revenue from course + related products and services.

4

The number of days I work each week.

16

The number of hours I work each week.

Course syllabus

Week 1

Sep 7—Sep 11

    Sep

    7

    Session 1: Welcome + Meet Our Cohort!

    Wed 9/72:00 PM—4:00 PM (UTC)

Week 2

Sep 12—Sep 18

    Sep

    12

    Session 2: Validating Your Course Idea

    Mon 9/122:00 PM—4:00 PM (UTC)

    Sep

    13

    Open Office Hours

    Tue 9/131:00 PM—1:45 PM (UTC)

    Sep

    14

    Session 3: Validating By Studying The Marketplace (Part 1)

    Wed 9/142:00 PM—4:00 PM (UTC)

Week 3

Sep 19—Sep 25

    Sep

    19

    Session 4: Validating By Studying The Marketplace (Part 2)

    Mon 9/192:00 PM—4:00 PM (UTC)

    Sep

    20

    Open Office Hours

    Tue 9/201:00 PM—1:45 PM (UTC)

    Sep

    21

    Session 5: Nailing Your Niche

    Wed 9/212:00 PM—4:00 PM (UTC)

Week 4

Sep 26—Oct 2

    Sep

    26

    Session 6: Creating An Irresistible Course Title + Subtitle

    Mon 9/262:00 PM—4:00 PM (UTC)

    Sep

    27

    Open Office Hours

    Tue 9/271:00 PM—1:45 PM (UTC)

    Sep

    28

    Session 7: Designing Effective Modules, Lessons, and Bonuses

    Wed 9/282:00 PM—4:00 PM (UTC)

Week 5

Oct 3—Oct 9

    Oct

    3

    Session 8: Crafting An Engaging Course Lesson

    Mon 10/32:00 PM—4:00 PM (UTC)

    Oct

    4

    Open Office Hours

    Tue 10/41:00 PM—1:45 PM (UTC)

    Oct

    5

    Session 9: How To Find Your First Course Students

    Wed 10/52:00 PM—4:00 PM (UTC)

Week 6

Oct 10—Oct 16

    Oct

    10

    Week Long Break + Catch Up Week (No Class)

    Mon 10/102:00 PM—4:00 PM (UTC)

    Oct

    11

    Open Office Hours

    Tue 10/111:00 PM—1:45 PM (UTC)

    Oct

    12

    Week Long Break + Catch Up Week (No Class)

    Wed 10/122:00 PM—4:00 PM (UTC)

Week 7

Oct 17—Oct 23

    Oct

    17

    Session 10: How To Diversify Income Beyond Your Online Course

    Mon 10/172:00 PM—4:00 PM (UTC)

    Oct

    18

    Open Office Hours

    Tue 10/181:00 PM—1:45 PM (UTC)

    Oct

    19

    Session 11: How To Craft A High Converting Sales Page - Part 1

    Wed 10/192:00 PM—4:00 PM (UTC)

Week 8

Oct 24—Oct 30

    Oct

    24

    Session 12: How To Craft A High Converting Sales Page - Part 2

    Mon 10/242:00 PM—4:00 PM (UTC)

    Oct

    25

    Open Office Hours

    Tue 10/251:00 PM—1:45 PM (UTC)

    Oct

    26

    Session 13: Recording Your Online Course

    Wed 10/262:00 PM—4:00 PM (UTC)

Week 9

Oct 31—Nov 6

    Oct

    31

    Session 14: Marketing Via Webinars

    Mon 10/312:00 PM—4:00 PM (UTC)

    Nov

    2

    Session 15: How To Get Your First Paying Students Before Launching

    Wed 11/22:00 PM—4:00 PM (UTC)

Week 10

Nov 7—Nov 9

    Nov

    7

    Session 16: Goodbyes + Reflections

    Mon 11/73:00 PM—5:00 PM (UTC)

Bonus

    Orientation - Welcome & Meet Our Cohort

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    Week 1 Meeting 2 : Validating Your Online Course Idea

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    Week 2 Meeting 1: How To Nail Your Niche

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    Week 2 Meeting 2: How to Nail Your Niche

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    Week 3 Meeting 1: How To Create An Irresistible Course Title + Subtitle

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    Week 3 Meeting 2: How To Create An Irresistible Course Title + Subtitle

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    Week 4 Meeting 1: How To Design Effective Modules, Lessons, and Bonuses

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    Week 4 Meeting 2: Design Effective Modules, Lessons, and Bonuses

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Course schedule

7-8 hours per week

  • Mondays & Wednesdays

    10:00am - 11:45am EST

    We meet for 4 weeks, take a week off, and wrap up with 4 final weeks.

  • Tuesdays (Week 2 Onward)

    10 AM-10:45 AM EST (Optional)

    Weekly Office Hours With The STC Team to continue to get personalized feedback + walk through any stuck points.

  • Weekly projects

    3 hours per week

    We believe that this intentional time will set you up for success. It will also save you countless hours and costs in the long run.

  • Bonus Workshop 1: Cam Houser

    Course Marketing Expert

    Cam is a professor of entrepreneurship at UT-Austin’s McCombs School Of Business. Cam's students have had exits to Google + Etsy and raised $187 million in funding. Cam is going to be teaching us how to create a dynamic free webinar that sells our online course with integrity.

  • Bonus Workshop 2: Heather McKenzie, LCMHCS

    Course Creator Colleague

    Heather is a colleague who was part of our beta group of OCS. Heather recently launched the pilot group for her course and was able to generate $4798 in revenue with 8 students. Heather will be sharing with us what worked and what tweaks to make your pilot successful.

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3 Benefits Of Joining Online Course School Today

Learning is better with cohorts (Pic is colleagues from our initial alpha cohort who rated OCS 9.7/10)

Learning is better with cohorts (Pic is colleagues from our initial alpha cohort who rated OCS 9.7/10)

Active learning, not passive watching

Instead of a boring PowerPoint lecture, we do interactive and hands-on learning every time we meet. This means we're doing everything from break-out rooms to journaling to videos to case studies to group processing around our theme for the day.

Learn with like-minded, supportive colleagues.

You’ll be building your online course together with other smart, successful, and savvy business owners.


According to research by social psychologist Dr. David McClelland of Harvard, "[the people you habitually associate with] determine as much as 95 percent of your success or failure in life.”

Create alongside forward-thinking therapists

You’ll be surrounded, inspired, and encouraged by colleagues who genuinely want your course to become wildly successful.

Designed for therapists, led by a therapist.

This allows us all to be on the same page in our cohort (e.g., we don’t have to pause and explain when someone mentions creating a DBT-related course).


This also allows us to consider nuances that are unique to our field (e.g., what if a client buys my course). We also have on staff an attorney who specializes in mental health private practices.

Frequently Asked Questions

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Online Course School