SEO for Product Managers

2 Weeks


Cohort-based Course

Learn the key frameworks and skills for leveraging growth from the SEO channel

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Course overview

Incorporate SEO into your 2024 product roadmaps.

Build your 2024 SEO product roadmap with the SEO frameworks that made big startups successful and drive billions of dollars with this channel.

Who is this course for


Product managers at startups and scale-ups


Marketing leaders who are responsible to build an SEO channel and want to unlock growth by doing more than updating title tags.


This course is NOT for SEO consultants or managers who want to expand their SEO knowledge.

What you’ll get out of this course

Learn SEO 201

This course will teach you advanced concepts you can apply to your SEO strategy.

Advanced frameworks

We're sharing frameworks and questions that we ask during our consulting engagements with some of the fastest-growing startups in the world.

In-depth feedback on your roadmap

Get in-depth expert feedback on artifacts like your roadmap, goals, priorities, and more.

Understand SEO levers for your business model

We share unique frameworks that we developed at companies like SurveyMonkey, Shopify, Faire, G2, and Atlassian.

This course includes

Interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jan 29—Feb 4

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 2

    Feb 5—Feb 9

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Post-Course


    • SEO 101 + 201

    • Goal setting and roadmap foundation

    • How to build an SEO roadmap

    • Roadmap in action

Meet your instructor

Kevin Indig

Kevin Indig

Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat.

Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian.

Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers.

He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe.

Eli Schwartz

Eli Schwartz

Eli Schwartz

Eli Schwartz helps large businesses who are struggling to scale up to stop looking in the wrong places and start engaging their audience by gaining a next-level understanding of who their buyers are and what they really want

Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies.

Eli’s clients have included WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk, all of which he has helped build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

He is also the author of the popular book Product Led SEO.

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Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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SEO for Product Managers


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