SEO for Product Managers
2 Weeks
·Cohort-based Course
Learn the key frameworks and skills for leveraging growth from the SEO channel
SEO for Product Managers
2 Weeks
·Cohort-based Course
Learn the key frameworks and skills for leveraging growth from the SEO channel
Previously at
Course overview
Incorporate SEO into your 2024 product roadmaps.
Build your 2024 SEO product roadmap with the SEO frameworks that made big startups successful and drive billions of dollars with this channel.
Who is this course for
01
Product managers at startups and scale-ups
02
Marketing leaders who are responsible to build an SEO channel and want to unlock growth by doing more than updating title tags.
03
This course is NOT for SEO consultants or managers who want to expand their SEO knowledge.
What you’ll get out of this course
Learn SEO 201
This course will teach you advanced concepts you can apply to your SEO strategy.
Advanced frameworks
We're sharing frameworks and questions that we ask during our consulting engagements with some of the fastest-growing startups in the world.
In-depth feedback on your roadmap
Get in-depth expert feedback on artifacts like your roadmap, goals, priorities, and more.
Understand SEO levers for your business model
We share unique frameworks that we developed at companies like SurveyMonkey, Shopify, Faire, G2, and Atlassian.
This course includes
Interactive live sessions
Lifetime access to course materials
5 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
SEO for Product Managers
Course syllabus
Week 1
Week 2
Post-course
SEO 101 + 201
Goal setting and roadmap foundation
How to build an SEO roadmap
Roadmap in action
Meet your instructor
Kevin Indig
Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat.
Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian.
Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers.
He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe.
Eli Schwartz
Eli Schwartz
Eli Schwartz helps large businesses who are struggling to scale up to stop looking in the wrong places and start engaging their audience by gaining a next-level understanding of who their buyers are and what they really want
Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies.
Eli’s clients have included WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk, all of which he has helped build and execute Global SEO strategies that dramatically increase their organic visibility at scale.
He is also the author of the popular book Product Led SEO.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you