You’ve launched. Customers are using the product. But growth still isn’t where it should be—and it’s hard to tell what’s working, what’s not, or where to focus next.

You’re in the most critical phase between early traction and scalable growth. The moves you make now will define your trajectory—and if you get them wrong, it’s hard to recover later.

This course gives you the structure to get it right.

Growth for Founders helps you lead with clarity—without needing to be a growth expert from day one. You’ll learn how to identify what’s driving value, what’s getting in the way, and how to align your team around focused, high-leverage growth efforts.

Sean Ellis has been a trailblazer in this phase of growth—helping companies like Dropbox, LogMeIn, and Eventbrite turn early traction into repeatable, scalable systems. At Dropbox, he helped lay the foundation for the company’s rapid growth—setting in motion the systems that contributed to it becoming the fastest SaaS business to reach $1B in recurring revenue. And his frameworks have been used by countless other global successes ranging from TikTok to Nubank (the world's fastest growing bank). He knows what it takes to move fast without creating chaos—and how to lead growth in the uniquely cross-functional way only a founder can.

In just two weeks, you’ll learn how to:

- Choose a success metric that reflects real value—and use it to focus your team

- Run the PMF survey to understand what makes your product a must-have (and for whom)

- Build a growth model that maps how users experience value—and where growth breaks down

- Prioritize experiments using the ICE framework to focus on what moves the needle

- Design a 90-day plan to lead growth confidently—or hand it off with clarity

- Avoid common early mistakes—from misaligned metrics to premature growth hires

You’ll walk away with a clear roadmap, sharper instincts, and the confidence to lead—not guess—your way through this critical phase of growth.