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Increase Your LinkedIn Visibility & Establish a Stand Out Personal Brand
Cohort-based Course
A 2-week sprint to develop a habit of posting and engaging on LinkedIn to build connections, visibility, and advance your career.
Increase Your LinkedIn Visibility & Establish a Stand Out Personal Brand
Cohort-based Course
A 2-week sprint to develop a habit of posting and engaging on LinkedIn to build connections, visibility, and advance your career.
Course overview
You cannot afford to neglect your LinkedIn presence any longer
And it's not as hard to get started as you think ...
Establishing a presence on LinkedIn is not about becoming an “influencer” and it doesn’t need to feel like a part time job.
Whether you’re looking for a job or happily employed increasing your LinkedIn visibility and presence is one of the most strategic investments you can make in yourself for 2 key reasons:
🔎 Reason 1 → Candidates who are more engaged on LinkedIn are more likely to show up and be highlighted inside LinkedIn Recruiter, the tool that recruiters use to find candidates. The LinkedIn algorithm literally favors people who are more active and engaged.
🎯 Reason 2 → Companies want to keep employees who have a strong LinkedIn presence because it helps decrease recruiting costs and creates engaged employees. In fact, companies such as Cisco, United Airlines, and Ericsson are actively investing in training their employees on effective LinkedIn Engagement.
There’s a reason brands you use every day show up on social time and time again, visibility. Successful brands know that to stay top of mind, they must hang out where their potential customers hang out and use content to build connections.
I get it, posting on LinkedIn can feel scary, intimidating, and sales-y, especially if you’re more introverted. But, it doesn’t have to be this way … so let’s do it together. At the end of 2 weeks, you’ll have a strategic vision for what to post, how often to post, and little-known LinkedIn engagement secrets.
For job seekers and proactive professionals from any industry or career stage, who are:
01
Strapped for time
You want to post on LinkedIn and don't want the writing, commenting, and engaging to feel like a part-time job.
02
Worried about posting on LinkedIn
The fear of how you'll be perceived by past or present colleagues and strangers is holding you back.
03
Social media skeptics
You've heard posting on LinkedIn can help your career, but you hate the thought of it and don't know where to start.
Increase your visibility & engagement on LinkedIn by:
Developing your personal brand & identify topics you want to be known for
Overcoming fear and imposter symdrome around posting on LinkedIn
Confidently sharing your ideas to build trust, authority, and connections
Creating a sustainable posting habit so you're not overwhelmed
Increase Your LinkedIn Visibility & Establish a Stand Out Personal Brand
What people are saying
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Meet your instructor
Sarah Doody
Founder & CEO of Career Strategy Lab
For over 12 years, Sarah has been helping professionals market and sell themselves in their careers so they can stand out from other candidates. In 2011, she created and taught the first 12-week User Experience Bootcamp at General Assembly in New York City.
Sarah has coached thousands of professionals in UX, Product Development, and Tech. Her clients have been hired at companies including Blue Origin, Capital One, IBM, Microsoft, Wells Fargo, and more.
In 2023, she was named a "Future of Work Expert" by Forbes and is also a regular writer for Forbes.com. Her podcast, The Career Strategy Podcast, launched in March 2023.
Sarah is also a UX Researcher and Designer. with 18 years of experience. She’s given talks and workshops at conferences around the world and is the author of the upcoming book, The Product of You, to be published in early 2024.
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Increase Your LinkedIn Visibility & Establish a Stand Out Personal Brand
What you'll do in the 2-week LinkedIn visibility sprint
01
Establish your personal brand & voice
02
Identify your pillar content topics
03
Design an engagement strategy that fits your schedule and personality
04
Create your engagement schedule
05
Actively post and engaged and prepare to be blown away with the results
What you'll focus on each week
2-3 hours per week
Week 1: Create your visibility strategy and content plan
Leveraging LinkedIn to increase your visibility and connections starts with strategy. In the first week, you will develop a strategy so you have clarity about your brand, voice, topics, and posting schedule that suits your life.
Week 2: Start posting and watch your engagement skyrocket
Commit to 5 days and you will be blown away with the results. With accountability and support from others in the course, you'll grow your confidence and commitment to posting and engaging on LinkedIn.
Time saving tutorials, templates, and live feedback
Active hands-on learning
This course builds on live workshops and hands-on projects. Prone to procrastination or perfectionism? Say "buh-bye" to all that and actually see your LinkedIn engagement grow.
Detailed step-by-step tutorials
From developing your personal brand to coming up with ideas of what to write, we've eliminated the guesswork with our wildly detailed instructions.
Time-saving posting prompts
Our prompts will help you generate post ideas quickly so you can stop staring at the blank box on LinkedIn and wondering what to post.