And it's not as hard to get started as you think ...

Establishing a presence on LinkedIn is not about becoming an “influencer” and it doesn’t need to feel like a part time job. 

Whether you’re looking for a job or happily employed increasing your LinkedIn visibility and presence is one of the most strategic investments you can make in yourself for 2 key reasons:

🔎 Reason 1 → Candidates who are more engaged on LinkedIn are more likely to show up and be highlighted inside LinkedIn Recruiter, the tool that recruiters use to find candidates. The LinkedIn algorithm literally favors people who are more active and engaged. 

🎯 Reason 2 → Companies want to keep employees who have a strong LinkedIn presence because it helps decrease recruiting costs and creates engaged employees. In fact, companies such as Cisco, United Airlines, and Ericsson are actively investing in training their employees on effective LinkedIn Engagement.

There’s a reason brands you use every day show up on social time and time again, visibility. Successful brands know that to stay top of mind, they must hang out where their potential customers hang out and use content to build connections. 

I get it, posting on LinkedIn can feel scary, intimidating, and sales-y, especially if you’re more introverted. But, it doesn’t have to be this way … so let’s do it together. At the end of 2 weeks, you’ll have a strategic vision for what to post, how often to post, and little-known LinkedIn engagement secrets.