Build The Right Thing
2 Weeks
·Cohort-based Course
Get customers to reveal exactly what they need so you build winning, money-making products from the beginning.
Build The Right Thing
2 Weeks
·Cohort-based Course
Get customers to reveal exactly what they need so you build winning, money-making products from the beginning.
Course overview
Take the guesswork out of building great products
I’ve worked at some of the most valuable and fastest growing companies in the world.
I’ve been part of startups that were just getting by.
And I’ve seen some that failed.
The difference between the ones that succeeded and the ones that failed?
Building for customers' needs.
Who is this course for
01
Product Managers & Founders
You're responsible for building a successful product and want to stop wasting resources on products that flop.
02
Designers
You're responsible for user experience and know it starts with understanding users' needs.
03
Marketers
You're responsible for communicating your product to customers and want to speak to their needs.
Topics covered
When to interview customers to get the best ROI
What questions to ask to get the truth from your customers
Common mistakes to avoid that give you false data
Distilling interviews into actionable insights
Making insights-driven product decisions
Simple execution to get valuable insights within a week
Build The Right Thing
See what people are saying
Sieva Kozinsky
Cathryn Lavery
Cynthia Chen
Jao Reis
Roman Khan
Emma Waldron
Dan Li
Jenn Kamas
You'll learn how to interview your customers to uncover game-changing insights and spot winning product opportunities. You’ll learn research strategies, tactics, and frameworks I've learned from helping build small startups to multi-billion dollar companies.
Meet your instructor
Sara Sodine Parr
Lead Researcher for Airbnb
Hi, I’m Sara! I've worked at small startups to big companies like Facebook and Airbnb where I’ve helped teams discover their customers’ needs and unlock the secret to product success.
This course is based on my time interviewing hundreds of customers to design thousands of product features.
You'll learn the tactics billion dollar companies use to understand their customers and design lovable, lucrative products.
I want to save you time, money, and most of all, heartache by helping you Build The Right Thing!
Course syllabus
01
The right time for discovery
When does it make most sense to do customer research? Knowing when to talk to your customers is more important than knowing how to do it. You’ll learn when it’s most valuable to talk to your customers and inject product development with customer insights.
02
Asking insightful questions
Asking your customers bad questions will lead to dishonest or unhelpful answers. You’ll learn how to go beyond “Would you use this?” and ask questions to get concrete, actionable insights on your customers.
03
Interview delivery
We’re conditioned to sell and perform. But conducting an interview is completely different from a sales call, team meeting, or presentation. You’ll learn how to conduct an interview to make your customers comfortable and open.
04
Distilling conversations into insights
Customers say a lot in a 30-minute interview. You’ll learn how to cut through the noise and take away actionable insights.
You'll plan strategic customer interviews for your product to get to the core of what your customers need.
You'll leave this course with customer research frameworks to discover new opportunities, improve your decision making, and build a product people want to buy.
Learning is better with cohorts
Active learning, not passive watching
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Accountability and feedback
You'll share your work and get feedback from Sara
Frequently Asked Questions
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