Your team is likely spread too thin across user acquisition channels. Some teams overspend on ads, others chase too many channels at once, and most lack a repeatable system for growth. It turns out that user growth actually has a power-law effect, meaning that a small handful of channels end up driving most of your growth.

I saw this firsthand during my 12 years of leading growth teams at companies like Meta (Facebook/Instagram), Pinterest, Indiegogo, and Descript. I learned that most teams approach user acquisition the wrong way. Here's what growth teams get wrong, and how we'll help you fix it:

❌ Most teams juggle 7+ channels without a clear scaling strategy.

✅ The fastest-growing companies get over 70% of users from just 1-2 channels. I’ll share my proprietary shortcut framework for so that you can identify the best channel categories to test first.

❌ The gold standard is 3x LTV:CAC.

✅ Channel-level ROAS never starts at 3x. You'll learn how to pitch the right early metrics so your tests get buy-in and budget.

❌ 60%+ of ad budgets are wasted on poor targeting.

✅ A single shift in conversion optimization can turn ads into a high-quality growth channel. Learn how to choose the right conversion objective (hint: it’s not always the sale).

❌ Most teams optimize product for engagement, not distribution.

✅ The best companies build acquisition loops directly into their product. You'll identify the most effective product and social flows to launch.

❌ SEO takes too long to see ROI.

✅ SEO is evolving faster than ever. You'll implement the most crucial SEO tactics to position yourself for faster results.

I've lived through these mistakes myself. Early on in my career, I brute-forced my way through them when I helped companies scale their products from their first user to hundreds of millions. As a result, I created a repeatable framework that turns 12 years of leading growth teams into a playbook for finding and scaling the most power distribution channels for any business. I've pressure tested this system as a 5x head of growth at fast-growing companies and advising dozens more startups backed by investors like a16z, Sequoia Capital, Goodwater Capital, and more.

In this 10-day program across four live sessions, I’ll teach you the exact 90-day playbook I used at Pinterest, Meta & Descript to build scalable user acquisition engines. These are the exact steps I've taken when I enter a new company to become a top performer. We'll cover:

🔹 How to focus your team’s efforts on the highest impact growth channels that will drive >70% of your users.

🔹 My proven step-by-step system for identifying and evaluating new channels, including emerging ones your competitors haven't discovered yet.

🔹 The strategy behind Meta's PLG motion to turn consumers into advertisers.

🔹 Why Descript leveraged SEO and viral loops to scale, and how you can apply this to your business.

🔹 How to test user acquisition without a massive team or budget.

You’ll leave with a tested and repeatable framework to identify and execute on at least one new acquisition channel that can drive power-law growth for your company, or identify why your current channel investments aren't working.