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Build your user acquisition engine and drive business growth

New

10 Days

Cohort-based Course

Learn to lead user acquisition with proven strategies, frameworks, and tactics from fast-growth companies.

Build your user acquisition engine and drive business growth

New

10 Days

Cohort-based Course

Learn to lead user acquisition with proven strategies, frameworks, and tactics from fast-growth companies.

Hosted by

Sandy Diao

Growth at Meta, Pinterest, and Descript. Grew users from zero to 100millions.

Sandy Diao

Growth at Meta, Pinterest, and Descript. Grew users from zero to 100millions.

Leading & teaching tech at

Course overview

Scalable user acquisition to get your company to the next stage of growth.

Your team is likely spread too thin across user acquisition channels. Some teams spend too much on ads, others chase too many channels at one time, and most lack a repeatable playbook for user growth. This course will help you understand how to build a user acquisition engine that is repeatable and scalable.

I faced these challenges too, when I led growth teams to help companies go from their very first customer to hundreds of millions more. I created this course by distilling the hard-won user acquisition case studies from leading growth at companies like Meta (Facebook/Instagram), Pinterest, Indiegogo, and Descript. I've also taken learnings from serving as a growth advisor working with dozens of fast-growth startups backed by investors like a16z, Sequoia Capital, Goodwater Capital, and more.

You'll learn how to build a structured, scalable user acquisition engine that works for both B2B and B2C businesses. This course covers paid and organic channels, and helps you understand the emerging ones with the biggest potential for distribution arbitrage.

We focus on the highest impact strategies and frameworks so that you can:

🔹 Identify your best fit acquisition channels.

🔹 Gain know-how for the bleeding edge of emerging channels that you've probably overlooked.

🔹 Measure and understand how well acquisition channels are performing.

🔹 Use AI to improve your user acquisition outcomes.

🔹 Measure success at different stages in a company's growth journey.

This is a hands-on course, meaning that we'll have live demos and direct application so that you can understand the important execution details that will help you create better strategies. Live demos will cover workflows such as:

🟢 Detailed walkthrough on the anatomy of a modern performance ad that converts.

🟢 Conduct competitive SEO traffic analysis.

🟢 Generating ad creative using GenAI tools.

This course is not intended for businesses with sales-led growth models. The user acquisition strategies covered apply to both B2C and B2B businesses in the context of product-led models with end users.

Who is this course for

✅ Growth Marketers & Product Managers – Become versed in the landscape of paid & organic acquisition channels.

✅ B2B & B2C Growth Leaders – Build a repeatable, scalable acquisition engine that can help your company get to the next stage.

✅ Founders & Operators – Identify your highest impact channels to go from a handful to millions or more users.

✅ Growth Marketers & Product Managers – Become versed in the landscape of paid & organic acquisition channels.

✅ B2B & B2C Growth Leaders – Build a repeatable, scalable acquisition engine that can help your company get to the next stage.

✅ Founders & Operators – Identify your highest impact channels to go from a handful to millions or more users.

What you’ll get out of this course

Find your highest performing user acquisition channels.

You’ll learn how to evaluate and prioritize paid and organic user acquisition channels based on your product and market.

Identify new emerging acquisitions in 2025.

The landscape of user acquisition channels continues to evolve. Understand the biggest emerging channels for your product.

Playbook for using AI tools to improve acquisition outcomes.

Understand how AI-driven ad platforms, automation tools, and AI creative tools can help you optimize campaigns to lower your customer acquisition costs (CAC).

Hone in on the highest impact acquisition success metrics.

You'll learn the most crucial user acquisition metrics related to customer costs, returns, and performance, to help you set up real growth experiments to iterate and scale.

Create your leadership vision for your career.

You'll learn the reverse pitch method used to land growth leadership roles and to make the case for growth resources in your company.

This course includes

4 interactive live sessions

Lifetime access to course materials

18 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 25—Mar 30

Identify your power acquisition channels

Mar
26
Live Session 1: Fundamentals of building power acquisition channels
Wed 3/2612:00 AM—1:30 AM (UTC)

5 more items

Test your power acquisition channels

Mar
28
Live Session 2: Test your power acquisition channels
Fri 3/2812:00 AM—1:30 AM (UTC)

5 more items

Week 2

Mar 31—Apr 3

Scale your power acquisition channels

Apr
2
Live Session 3: Scale your power acquisition channels
Wed 4/212:00 AM—1:30 AM (UTC)

5 more items

Your best metrics & leadership strategies to drive business growth

Apr
4
Live Session 4: Your best metrics & leadership strategies to drive business growth
Fri 4/412:00 AM—1:30 AM (UTC)

5 more items

Hear it directly from previous students

Sandy's class really helped us nail the foundational strategies to build a product that naturally aligned to organic search distribution for our B2C marketplace product. Learning from her made a huge difference for our business.

Aryan Bhadouria

CEO, Founder at TeachShare

This course changed how I thought about user growth. Sandy provides frameworks from real-world experience that you can apply immediately. Sandy's style of teaching is easy to follow, and I immediately applied her frameworks to my work.

Brandon Hadoko

Growth at Scale AI

Sandy distilled the most valuable and unexpected lessons she learned throughout her career, and packaged it in a way for us to easily understand and consume. Easily one of the top courses I've taken.

Carol Moh

Head of Product Growth, LOVO AI

If you’re looking for an actionable, ready-to-implement framework to help your team scale user acquisition, Sandy's course delivers. It’s practical, insightful, and built for immediate impact.

Vineeth Sampath

Growth Acquisition Lead at Shopify, Descript

Sandy has advised some of the fastest-growing companies, and it shows. The depth of her insights on acquisition is unmatched. This is the best course for anyone serious about growth.

Michael Frank

Growth Advisor, Various Startups

Sandy is one of the smartest instructors I've ever had the privilege to learn from. Her communication is to the point and she has world-class experience that translates into world-class insights. Anyone would be lucky to learn from her.

Alisa Wang

CEO, Founder at Stealth

Meet your instructor

Sandy Diao

Sandy Diao is a growth executive who has helped grow users and revenue from zero to hundreds of millions at companies like Meta, Pinterest, Indiegogo, and Descript. Diao serves as faculty at UC Berkeley and Stanford CS, is a speaker at conferences like TechCrunch Disrupt and CES, and serves on startup boards.

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