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Designing your Product Strategy

3 Weeks


Cohort-based Course

Develop design-centric skills to build differentiated experiences that drive impact for your customers and your business.

Hosted by

Sam Dix

Head of Startup Studio @ Cornell Tech, Director of Product @ Redesign Health

Course overview

Design new products with intent.

Stop iterating on products and features that your customers simply don't want. Learn how to take a human-centered design approach to create experiences that matter.

Who is this course for


Designers and Engineers looking to move upstream and have a seat at the strategy table.


Product Managers that want to build their product discovery capabilities.


Entrepreneurs striving to uncover product-market-fit and drive product adoption.

Discover your differentiation

Dissect your customer's behaviors and understand how to design for them

Use evaluative, foundational, and generative research methodologies to develop a richer definition of your target customer.

Become fluent in Product Discovery

Practice how to uncover opportunities that will differentiate your product experience and improve adoption.

Exercise industry-tested ideation techniques

Learn how to develop ideas on demand by adopting the frameworks and techniques used by world-class design firms.

Learn how to make strategic bets

Strategy is about choice - walk through evaluation criteria and prioritization frameworks that will help you determine how to win in your market.

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Meet your instructor

Sam Dix

Sam Dix

For over 10+ years I've helped entrepreneurs launch ventures across healthcare, finance, and consumer that have collectively gone on to raise over $200M in funding. I'm the Co-Head of the Startup Studio at Cornell Tech, an Adjunct Professor at NYU where I teach a masters course in Design Strategy, the former Director of Product at Redesign Health, and an ex-frog Design Strategist.

Course syllabus


Design Research Fundamentals

A deep-dive into various research techniques applied specifically towards shaping a product vision and strategy.


How to Synthesize Research

Don't just talk to stakeholders and customers - make sense of it all. We'll walkthrough the techniques to effectively synthesize your research so that you can build your product strategy off of your findings.


Ideation Techniques

Learn how to come up with ideas on command by walking through 5 distinct ideation techniques and applying them to your problem area.


Evaluating and Prioritizing Opportunities

You can't do everything - we'll go over a few techniques to prioritize strategic direction and make tradeoffs.


Crafting your Product Vision

Construct a product vision that encapsulates what distinguishes your product's value.


Mapping your Product Experience

Develop the product mapping technique that you can apply to help visualize critical customer moments.

Course schedule

4-5 hours per week
  • Mondays, Tuesdays and Thursdays

    5:00pm - 6:00pm EST

    Classes will be a mix of lecture and workshop activities, introducing you to frameworks and templates along the way for you to use on your own.

  • Weekly projects

    4 hours per week

    Dedicated time for activity completion and qualitative research you will be conducting.

  • Course Length

    2 Weeks

    The course will run over a 2 week period.

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Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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Designing your Product Strategy

Get your Free Design Research Note Template

Use this free tool to capture the most important take-aways from your qualitative research