It's more critical than ever to not only become data literate but to turn that data into information for your business. I'll use existing frameworks and push on your mental models in this class to give you your own decision support system.

I've worked with companies with 6M+ users: that's a lot of data! Focus is key as you move from IC to executive. In the second meeting for the course, you'll learn what steps of the customer journey give you the most leverage, what signals to care about, and what you can ignore.

Learn how to efficiently curate the information you have so you can test as many experiments possible to make an impact.

When you're working in survival mode its hard to think of innovative ideas to move the needle at your business. With this live cohort based class, we'll not only work to creatively brainstorm every week, but I'll show you how I draw inspiration from B2C to apply to B2B.

I've gone from IC to trusted partner with top PLG companies. How? Money talks. I'll teach you how to build a financially viable business case for your product and marketing ideas, as well as how to build upon them and supercharge your career trajectory.