Product-Led User Journey Mapping and Optimization
6 Weeks
·Cohort-based Course
Have you been asked to "do more with less" this year? Learn proven strategies to cut through the noise caused by PLG models.
This course is popular
4 people enrolled last week.
Course overview
Your product choices matter more than ever, but there's more data than ever, too
I studied 250+ successful and failed Product-Led Companies while at OpenView Partners. In this course you learn:
• Frameworks to turn product data into information.
• How to benchmark the metrics that matter and when they deserve your focus, powered by benchmarks from 500+ companies, big and small.
• How to take inspiration, curate your own creativity and come up with "good" growth ideas, with real-time brainstorming with Sam and your peers.
• Case studies from Sam, world-class PLG companies and sleeper hits you haven't heard of.
• The best ways to drive alignment around your ideas with frameworks and step-by-step templates to prepare you for different scenarios.
• To promote your own work internally and build on it, with extra 1:1 coaching from Sam async.
Is this course for you?
01
You're an ambitious SaaS Product Marketer, Product Manager, or Growth Product Manager.
02
You're junior or mid-career and have been told to be more strategic but are not given additional resources or mentorship.
03
You're tired of being reactive and want to understand the levers and indicators of your business.
Is this you? Here's what you'll learn:
Become indispensable
It's more critical than ever to not only become data literate but to turn that data into information for your business. I'll use existing frameworks and push on your mental models in this class to give you your own decision support system.
Avoid analysis paralysis
I've worked with companies with 6M+ users: that's a lot of data! Focus is key as you move from IC to executive. In the second meeting for the course, you'll learn what steps of the customer journey give you the most leverage, what signals to care about, and what you can ignore.
Gain influence within other teams
I've gone from IC to trusted partner with top PLG companies. How? Money talks. I'll teach you how to build a financially viable business case for your product and marketing ideas, as well as how to build upon them and supercharge your career trajectory.
Learn how to get creative
When you're working in survival mode its hard to think of innovative ideas to move the needle at your business. With this live cohort based class, we'll not only work to creatively brainstorm every week, but I'll show you how I draw inspiration from B2C to apply to B2B.
Product-Led User Journey Mapping and Optimization
Course syllabus
Week 1
Week 1
Dec 21—Dec 24
Modules
- "How'd they do that?" Inspiration from PLG Case Studies You Haven't Heard"How'd they do that?" Inspiration from PLG Case Studies You Haven't Heard3 Lessons • 1 Project
Week 2
Week 2
Dec 25—Dec 31
Modules
- Get Your Hands Dirty: A Framework to Map Your User JourneyGet Your Hands Dirty: A Framework to Map Your User Journey2 Lessons • 1 Project
Week 3
Week 3
Jan 1—Jan 7
Modules
- Inspiration: User Journey TeardownsInspiration: User Journey Teardowns2 Lessons
Week 4
Week 4
Jan 8—Jan 14
Modules
- Get Critiqued! Live Cohort User Journey TeardownsGet Critiqued! Live Cohort User Journey Teardowns1 Lesson
Week 5
Week 5
Jan 15—Jan 21
Modules
- Using our knowledgeUsing our knowledge1 Lesson
Week 6
Week 6
Jan 22—Jan 25
Modules
- Show (off) your work: The art of self-promotionShow (off) your work: The art of self-promotion2 Projects
Post-Course
Post-Course
Modules
- Check ins/Follow UpsCheck ins/Follow Ups1 Project
Bonus
Bonus
Modules
- Further ReadingFurther Reading2 Lessons
What people are saying
Alexa Grabell
Elena Verna
Who is this girl?
Sam Richard
Head of Growth
Sam is a Self-Service and Product-led Growth leader. She is currently Head of Growth at ngrok, managing all things user journey (acquisition, activation, conversion and retention). Before ngrok, Sam tackled growth, marketing, and engagement at OpenView VC and Dispatch.
Join an upcoming cohort
Product-Led User Journey Mapping and Optimization
The very first cohort
$500 USD
Dates
Dec 21—Jan 25, 2024
Payment Deadline
Dec 20, 2023
Course schedule
2-4 hours per week
Wednesdays
8:00pm - 9:30pm EST
We'll meet as a group to workshop the frameworks we studied that week, share our challenges, and provide constructive feedback.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops with in-the-moment feedback from Sam and the cohort.
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort growth pros
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
Product-Led User Journey Mapping and Optimization
The very first cohort
$500 USD
Dates
Dec 21—Jan 25, 2024
Payment Deadline
Dec 20, 2023