Product-Led User Journey Mapping and Optimization

New
·

6 Weeks

·

Cohort-based Course

Have you been asked to "do more with less" this year? Learn proven strategies to cut through the noise caused by PLG models.

This course is popular

4 people enrolled last week.

Course overview

Your product choices matter more than ever, but there's more data than ever, too

I studied 250+ successful and failed Product-Led Companies while at OpenView Partners. In this course you learn:


• Frameworks to turn product data into information.

• How to benchmark the metrics that matter and when they deserve your focus, powered by benchmarks from 500+ companies, big and small.

• How to take inspiration, curate your own creativity and come up with "good" growth ideas, with real-time brainstorming with Sam and your peers.

• Case studies from Sam, world-class PLG companies and sleeper hits you haven't heard of.

• The best ways to drive alignment around your ideas with frameworks and step-by-step templates to prepare you for different scenarios.

• To promote your own work internally and build on it, with extra 1:1 coaching from Sam async.




Is this course for you?

01

You're an ambitious SaaS Product Marketer, Product Manager, or Growth Product Manager.

02

You're junior or mid-career and have been told to be more strategic but are not given additional resources or mentorship.

03

You're tired of being reactive and want to understand the levers and indicators of your business.

Is this you? Here's what you'll learn:

Become indispensable

It's more critical than ever to not only become data literate but to turn that data into information for your business. I'll use existing frameworks and push on your mental models in this class to give you your own decision support system.

Avoid analysis paralysis

I've worked with companies with 6M+ users: that's a lot of data! Focus is key as you move from IC to executive. In the second meeting for the course, you'll learn what steps of the customer journey give you the most leverage, what signals to care about, and what you can ignore.

Gain influence within other teams

I've gone from IC to trusted partner with top PLG companies. How? Money talks. I'll teach you how to build a financially viable business case for your product and marketing ideas, as well as how to build upon them and supercharge your career trajectory.

Learn how to get creative

When you're working in survival mode its hard to think of innovative ideas to move the needle at your business. With this live cohort based class, we'll not only work to creatively brainstorm every week, but I'll show you how I draw inspiration from B2C to apply to B2B.

Course syllabus

8 modules • 11 lessons • 5 projects
Expand all modules
  • Week 1

    Dec 21—Dec 24

    Modules

    • "How'd they do that?" Inspiration from PLG Case Studies You Haven't Heard

  • Week 2

    Dec 25—Dec 31

    Modules

    • Get Your Hands Dirty: A Framework to Map Your User Journey

  • Week 3

    Jan 1—Jan 7

    Modules

    • Inspiration: User Journey Teardowns

  • Week 4

    Jan 8—Jan 14

    Modules

    • Get Critiqued! Live Cohort User Journey Teardowns

  • Week 5

    Jan 15—Jan 21

    Modules

    • Using our knowledge

  • Week 6

    Jan 22—Jan 25

    Modules

    • Show (off) your work: The art of self-promotion

  • Post-Course

    Modules

    • Check ins/Follow Ups

  • Bonus

    Modules

    • Further Reading

What people are saying

        One of the top PLG minds to follow
Alexa Grabell

Alexa Grabell

CEO, Pocus
         I thought I was data driven... 🤯
Elena Verna

Elena Verna

Growth Advisor

Who is this girl?

Sam Richard

Sam Richard

Head of Growth

Sam is a Self-Service and Product-led Growth leader. She is currently Head of Growth at ngrok, managing all things user journey (acquisition, activation, conversion and retention). Before ngrok, Sam tackled growth, marketing, and engagement at OpenView VC and Dispatch.

A pattern of wavy dots
Join an upcoming cohort

Product-Led User Journey Mapping and Optimization

The very first cohort

$500 USD

Dates

Dec 21—Jan 25, 2024

Payment Deadline

Dec 20, 2023

|

Bulk purchases

Course schedule

2-4 hours per week
  • Wednesdays

    8:00pm - 9:30pm EST

    We'll meet as a group to workshop the frameworks we studied that week, share our challenges, and provide constructive feedback.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops with in-the-moment feedback from Sam and the cohort.

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort growth pros

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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A pattern of wavy dots
Join an upcoming cohort

Product-Led User Journey Mapping and Optimization

The very first cohort

$500 USD

Dates

Dec 21—Jan 25, 2024

Payment Deadline

Dec 20, 2023

|

Bulk purchases

$500 USD

New
·

6 Weeks