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Product-Led User Journey Mapping and Optimization

4.4

(4 ratings)

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6 Weeks

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Cohort-based Course

Learn PLG Prioritization in a 6 week course for mid-career leaders and executives trying to cut through the noise a PLG models create.

Course overview

Unlock Clarity in a PLG world

I studied 250+ successful and failed Product-Led Companies while at OpenView Partners. PLG is one of the fastest growing and most efficient go-to-market-models but it means relearning go-to-market best practices.


In this course you learn:


• Frameworks to turn product data into information.

• How to benchmark the metrics that matter and when they deserve your focus, powered by benchmarks from 500+ companies, big and small.

• How to take inspiration, curate your own creativity and come up with "good" growth ideas, with real-time brainstorming with Sam and your peers.

• Case studies from Sam, world-class PLG companies and sleeper hits you haven't heard of.

• The best ways to drive alignment around your ideas with frameworks and step-by-step templates to prepare you for different scenarios.

• To promote your own work internally and build on it, with extra 1:1 coaching from Sam async.



Is this course for you?

01

You're an ambitious SaaS Product Marketer, Product Manager, or Growth Product Manager seeking help with prioritizing "big bets"

02

You're junior or mid-career and have been told to be more strategic but can't figure out how to bridge the gap.

03

This course is not a 101 on PLG and will require some experience with an existing PLG go-to-market motion.

Is this you? Here's what you'll learn:

Become indispensable

It's more critical than ever to not only become data literate but to turn that data into information for your business. I'll use existing frameworks and push on your mental models in this class to give you your own decision support system.

Avoid analysis paralysis

I've worked with companies with 6M+ users: that's a lot of data! Focus is key as you move from IC to executive. In the second meeting for the course, you'll learn what steps of the customer journey give you the most leverage, what signals to care about, and what you can ignore.

Turn data into strategy

Learn how to efficiently curate the information you have so you can test as many experiments possible to make an impact.

Learn how to get creative

When you're working in survival mode its hard to think of innovative ideas to move the needle at your business. With this live cohort based class, we'll not only work to creatively brainstorm every week, but I'll show you how I draw inspiration from B2C to apply to B2B.

Gain influence within other teams

I've gone from IC to trusted partner with top PLG companies. How? Money talks. I'll teach you how to build a financially viable business case for your product and marketing ideas, as well as how to build upon them and supercharge your career trajectory.

Course syllabus

5 live sessions • 7 modules • 9 lessons • 4 projects
Expand all modules

  • Week 1

    Dec 20—Dec 24

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 2

    Dec 25—Dec 31

    Week dates are set to instructor's time zone

    Events

    • Dec

      28

      Session 1

      Thu, Dec 28, 1:00 AM - 2:00 AM UTC

    Modules

    • A Framework to Map Your User Journey

  • Week 3

    Jan 1—Jan 7

    Week dates are set to instructor's time zone

    Events

    • Jan

      4

      Session 2: Real world applications

      Thu, Jan 4, 1:00 AM - 2:00 AM UTC

    Modules

    • Inspiration: User Journey Teardowns

  • Week 4

    Jan 8—Jan 14

    Week dates are set to instructor's time zone

    Events

    • Jan

      11

      Session 3: How to use the framework to draw inspiration

      Thu, Jan 11, 1:00 AM - 2:00 AM UTC

    Modules

    • Get Critiqued! Live Cohort User Journey Teardowns

  • Week 5

    Jan 15—Jan 21

    Week dates are set to instructor's time zone

    Events

    • Jan

      18

      Session 4: Promoting your work

      Thu, Jan 18, 1:00 AM - 2:00 AM UTC

    Modules

    • Show (off) your work: The art of self-promotion

  • Week 6

    Jan 22—Jan 24

    Week dates are set to instructor's time zone

    Events

    • Jan

      25

      Session 5: Collaboration on class frameworks

      Thu, Jan 25, 1:00 AM - 2:00 AM UTC

    Modules

    • Using our knowledge

  • Post-Course

    Modules

    • Check ins/Follow Ups

  • Bonus

    Modules

    • Further Reading

4.4

(4 ratings)

What students are saying

Who is this girl?

Sam Richard

Sam Richard

Head of Growth

Sam is a Self-Service and Product-led Growth leader. She is currently Head of Growth at ngrok, managing all things user journey (acquisition, activation, conversion and retention). Before ngrok, Sam tackled growth, marketing, and engagement at OpenView VC and Dispatch.

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Course schedule

2-4 hours per week

  • Wednesdays

    8:00pm - 9:30pm EST

    We'll meet as a group to workshop the frameworks we studied that week, share our challenges, and provide constructive feedback.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops with in-the-moment feedback from Sam and the cohort.

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort growth pros

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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