Audience & Targeting Mastery - Right Audience & Right Time - Live Workshop

3 Weeks


Cohort-based Course

The Ultimate in Outbound Prospecting. We will be using tools like Clay, Gigasheets, Airtable. It will be recorded.

GTM Expert & Founder/Advisor to Top Orgs

Winning by Design

Course overview

AutoTarget Mastery: Building and Engaging Your Ideal Audience with AI

You've heard it doesn't work and it's a waste of time.

You've heard it works every time and you saw how bad it was.

It's time for you to learn how to build an Audience Targeting Machine which runs on Autopilot.

This beginner's course equips you with the skills to harness powerful tools for lead discovery, automate personalized outreach, and utilize data analytics for precise prospect targeting.

This hands on workshop will feature the build out of 2 systems which could generate relevant meetings for your business to grow.

Learn to streamline your entire sales workflow, setting the stage for advanced strategies and increased conversion rates.

There will be a cap of 50 students.

Who is this course for


This cohort is tailored for sales & marketing professionals, business owners, founders focused on B2B Selling.


The ideal participant for this cohort is a forward-thinking individual who actively engages in B2B lead generation and sales.


Ideal for tech-savvy, results-driven B2B marketers and sales pros eager to master targeting and converting prospects with AI & Automation.


It will work best if you are already using technology to amplify your game and you want to continue to uplevel.


And you are dedicated to building a massive pipeline and close many large revenue opportunities.

What you’ll get out of this course

AI-Enabled Lead Discovery

Learn from one of the best on how to build an Outbound System based on the exact right Audience and timing at the exact right time. This cohort will be able to not only learn live, they can use the exact blueprint to copy it and use it in their own business.

Automated Outreach Mastery

Discover how to automate and tailor your message with precise information for your specific target audience, ensuring that your communication is delivered to the right individuals exactly when it's most effective.

Sales Workflow Automation

Explore the integration of tools like and n8n to streamline your sales process, from lead capture to follow-up.

Certified AI & Automation Sales Professional (Essentials)

Get Certified by a Top Expert on AI Sales and Automation by completing a real-world project.

This course includes

3 interactive live sessions

Lifetime access to course materials

3 in-depth lessons

Direct access to instructor

1 project to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Feb 12—Feb 18

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 2

    Feb 19—Feb 25

    Week dates are set to instructor's time zone


    • Feb


      Session 1 - Introduction & Setup

      Thu, Feb 22, 8:00 PM - 10:00 PM UTC


    • Live Workshop #1: Step-by-step guidance on building your first automated system.

    • Building Your Own System: Project & Feedback

  • Week 3

    Feb 26—Feb 29

    Week dates are set to instructor's time zone


    • Feb


      Session 2 - Live Workshop #1

      Thu, Feb 29, 8:00 PM - 10:00 PM UTC


    • Live Workshop #2: Step-by-step guidance on building your second automated system

  • Post-Course


    • Mar


      Session 3 - Live Workshop #2

      Thu, Mar 7, 8:00 PM - 10:00 PM UTC


    • Optional: Get Certified (Basic) by submitting your campaign to us.

  • Bonus


    • Templates

    • Certification Instructions

What people are saying

        Jesse is the absolute best at sales automation and leveraging AI tools. His advice has been a game-changer for our sales strategies, giving us an edge in the B2B space. His expertise is unmatched, and anyone serious about excelling in sales needs to tap into his knowledge!
Andrew Ettinger

Andrew Ettinger

Chief Revenue Officer @ Appen
        Jesse is the GOAT of sales automation—hands down. As an advisor for our SaaS company, he's propelled our growth at an unprecedented pace with his mastery of AI tools and data-driven strategies. When it comes to scaling in the competitive tech landscape, he's the number one expert I call.
Vaibhav Namburi

Vaibhav Namburi

Founder -
        Jeff Miller
Jeff Miller

Jeff Miller

Chief Revenue Officer
        Jesse is a student of the game. He has implemented a scientific approach to sales over the past years. In his approach he excels at identifying the client's buying process, the use of tools to act as a force of multiplier for his team, and data to analyze results and determine the spots to improve. What makes you smile working with is that Jesse ha
Jacco Vanderkooij

Jacco Vanderkooij

Founder Winning by Design

Meet your instructor

Jesse Ouellette

Jesse Ouellette

Founder - LeadMagic

As a seasoned expert in sales automation and AI, I bring over 15 years of experience within top organizations and a track record of helping companies scale from seed stage to unicorn status. Recognized as a LinkedIn Top Voice and the #1 Sales Rep in Enterprise Software, I've transitioned to building a successful SaaS company, blending technical expertise with elite sales acumen. My international acclaim as a lead generation authority is backed by my role as a top expert at a premier SaaS Management Consulting firm, Winning by Design. With a deep understanding of email delivery systems, automation, data engineering, and audience building, I've honed the art of scheduling triggers and identifying ideal customer profiles (ICPs) for targeted outreach. My guidance is sought after by those who aim to revolutionize their B2B lead generation and sales processes with cutting-edge AI-driven techniques.

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Course schedule

3 Sessions for 2 Hours (Over 3 Weeks)
  • February 15th, 2024 - Thursday

    3:00 - 5:00pm EST

    • Course Introduction
    • Overview of the Workshop
    • Process & Tools
    • Q&A
  • February 22nd, 2024 - Thursday

    3:00 - 5:00pm EST

    • Live Hands on Workshop #1
    • Tools & Mock Scenerio
    • Project
    • Q&A
  • February 29th, 2024 - Thursday

    2 hours per week

    • Project Review
    • Live Hands on Workshop #2
    • Wrap-up
    • Q&A
    • Optional Certification: Details on Optional.
Free resource

B2B Audience Dictionary

Grab our B2B Audience template, which helps you find the best place to find relevant, real-time information about your audience so you can convert them.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects. There is one introduction class where we set the foundation and then we do two live workshops.

We also provide you with templates, checklists, guides to keep you going.

You can also ask in our support forum.

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Swipefile of Templates

Get the best templates for building trigger systems.

Frequently Asked Questions

How technical do I need to be?
I work full-time, what is the expected time commitment?
What’s the refund policy?
How many live sessions are included in this course?
How interactive are the sessions?
What tools will we be using during the course?
Will there be any homework or projects?
What if I encounter a technical issue during the live show?
What if something happens and I can't complete the course?
How can I provide feedback on the course?
What happens if I can’t make a live session?
Is this an advanced course?
Will you ever produce an Advanced Course?
What will the 3 classes be in simple language?
Will this be an informercial on your SaaS Products?
I am not very technical and don't want to learn. Can I still get anything out of this?
I'm unemployed. Can I get a discount?
Can I get a group package for my team?
What can I do to prepare for the event?
Will you take questions in an AMA format?
How many students will be in the class?
Can I be an affiliate and make a %?
What kind of results can I expect?
Does AI really work to generate leads?

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