This hurts, especially when your team has spent significant time and effort on building a great product. You know sustainable growth is key to being able to survive in this game long term and it’s your job to figure out onboarding so that user engagement improves and marketing can implement growth strategies. Not as easy task.

You’ve been talking to peers to get insights on what's working for them with their onboarding. You have a keen understanding of your niche and the problem that your product solves for people. Getting the right onboarding strategy in place can be challenging even for the most seasoned team member. Showing value while also helping a user understand the product without information overload can be a fine balancing act!

If you’re like most SaaS companies we’ve worked with you have limited resources and dedicating time and people to focus on onboarding might feel like a luxury. What if we told you fixing onboarding would help with all your marketing, customer success or product development efforts?

Imagine a world in which user acquisition and retention becomes steady and predictable, where users activate, see continued value and become loyal customers. Your onboarding flow will do that for your product once the right strategy is in place.

Effective onboarding is not only about streamlining your flow. We approach user onboarding with a dual lens. We'll show you how to look at your business and product stats as well as what makes you user successful. This course is not about creating an intuitive UX, setting clear expectations, or making a simple delightful flow. We value those elements immensely and having a team to execute and apply those best practices is essential. In this course we’ll focus on creating the strategy that will be the foundational for building that amazing experience.