Describing the ROI of Design

4.7

(77 ratings)

·

2 Weeks

·

Cohort-based Course

Articulate and demonstrate the value of your Design work in a way that non-design stakeholders understand, appreciate, and reward.

Previously at

Airbnb
DoorDash
Salesforce
Palantir

This course is popular

15 people enrolled last week.

Course overview

Learn business school tactics to be seen, heard, and valued in your organization

At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career?


Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization.


As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing."


If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.

Who this course is for

01

Senior-or-higher IC designers who want to develop their business acumen to influence more strategic and impactful product work

02

Design managers who must collaborate with and persuade founders, executives, and other cross-functional leaders

03

Design teams who work in Product or Eng-led environments where good Design must be strongly and carefully advocated for

04

Designers who have considered business school, but want to learn key business skills without the huge financial cost.

What you will get out of this course

Five proprietary frameworks you can't find elsewhere

Developed by Ryan from his experience getting C-suite execs at Airbnb and DoorDash bought into major initiatives, these frameworks break down how to connect Design to business outcomes, communicate Design’s strategic value, and drive change at your company

Essential lessons from 11 U.C. Berkeley Haas School of Business courses, curated for Designers

Speak the same language as your business partners. Leverage tactics taught in 11 MBA classes, including Entrepreneurship, Statistics, Finance, Negotiation, Power & Politics, Marketing, Product Management, Systems Thinking, Design Thinking, and Economics

Access to an engaged international group of expert Designers

The course has attracted Senior Product Designers to VPs of Design from dozens of countries worldwide. Because cohorts are small, you will get feedback and advice from fellow experienced Design professionals

Individual feedback personalized to your goals and challenges

As we get to know each other over the course's six live sessions, Ryan will provide advice and exercise feedback tailored to your unique experience and goals for the course

This course includes

10 interactive live sessions

Lifetime access to course materials

29 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

    4.7

    (77 ratings)

    What students are saying

    A pattern of wavy dots
    Join an upcoming cohort

    Describing the ROI of Design

    May 2024

    $799 USD

    Dates

    May 20—31, 2024

    Payment Deadline

    May 20, 2024
    |

    Bulk purchases

    Meet your instructor

    Ryan Scott

    Ryan Scott

    Design & Product Leader · Design coach · Start-up advisor

    For nearly 20 years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.


    As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 product launches despite complex cross-functional politics.


    At Airbnb, his work was regularly reviewed by Brian Chesky. He managed dozens of stakeholders across multiple teams, using a combination of data and storytelling to get buy-in to overhaul the company’s most business-critical products, including the booking flow, messaging platform, search platform, and Host availability and pricing tools.


    Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business, which consistently ranks among the top MBA programs in the world.

    Trusted by 1,000+ freelancers, in-house, and agency designers around the world

    Trusted by 1,000+ freelancers, in-house, and agency designers around the world

    Course schedule

    3-5 hours per week
    • Live sessions

      Mon & Wed, 10:00am - 11:30am PT

      2x live sessions introduce actionable tactics and frameworks.

    • Post-session Q&A

      Mon & Wed, 11:30am - 12pm PT

      Optional Q&A session immediately after class while lessons are fresh

    • Weekly feedback sessions

      Fri, 12pm - 1pm PT

      Optional time to ask questions or review your exercises

    • Self-paced exercises

      Optional exercises, lessons, and resources to expand your learning

    Frequently Asked Questions

    I work full-time. Do I have time for this course?
    Do I have to attend all live sessions?
    Can I get this course reimbursed?
    What’s the refund policy?
    Free resource

    Free lesson: Make your next review a success

    Learn business school tactics for running a successful design review with senior leadership. We go deeper on these techniques in the full course, Describing the ROI of Design.

    Get this free lesson
    A pattern of wavy dots
    Join an upcoming cohort

    Describing the ROI of Design

    May 2024

    $799 USD

    Dates

    May 20—31, 2024

    Payment Deadline

    May 20, 2024
    |

    Bulk purchases

    $799 USD

    4.7

    (77)

    ·

    2 Weeks