Describing the ROI of Design

4.8 (174)

·

10 Days

·

Cohort-based Course

Articulate & demonstrate the value of your Design work in a way that business stakeholders understand, appreciate, and reward.

This course is popular

3 people enrolled last week.

Previously at

Airbnb
DoorDash
Salesforce
Palantir

Course overview

Learn business school tactics to gain influence & drive impactful design work

At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career?


Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization.


As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing."


If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.


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Training your team? Email Ryan for bulk pricing and private cohorts: ryan@ryanscottconsulting.com

Who this course is for

01

Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others

02

Design leaders & managers who must collaborate with and persuade founders, executives, and other cross-functional leaders

03

Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for

04

Designers interested in business, but don't want to take on the huge cost of business school to learn key skills

What you will get out of this course

A new business perspective on your design work’s value

Through five proprietary frameworks developed by Ryan from his experience getting C-suite execs bought into major initiatives, expand how you think about the business value of your work so you can effectively communicate it to others

A communication style that resonates with business leaders

Lectures pull the most valuable lessons from 11 MBA courses—including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Economics & more—to help you speak the same language as business stakeholders.

Personalized 1:1 guidance

Through exercises and Q&A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable to your specific situation

Access to an engaged group of international expert designers

The course attracts Senior Product Designers to VPs of Design. Through small, live cohorts, get feedback and advice from fellow designers from around the world

Lifetime access to recordings from every session

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

This course includes

8 interactive live sessions

Lifetime access to course materials

50 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 21—Jan 26

    Connect Design to business metrics

    14 items

    Get credit for your total impact

    11 items

    Week 1 bonus lessons

    5 items

    Jan

    21

    Session 1: Connect Design to business metrics

    Tue 1/216:00 PM—7:30 PM (UTC)

    Jan

    21

    Q&A time

    Tue 1/217:30 PM—8:00 PM (UTC)
    Optional

    Jan

    23

    Session 2: Get credit for your total impact

    Thu 1/236:00 PM—7:30 PM (UTC)

    Jan

    23

    Q&A time

    Thu 1/237:30 PM—8:00 PM (UTC)
    Optional

Week 2

Jan 27—Jan 30

    Tailor tactics to your environment

    10 items

    Drive your company towards Design-led

    11 items

    Week 2 bonus lessons

    3 items

    Jan

    28

    Session 3: Tailor tactics to your environment

    Tue 1/286:00 PM—7:30 PM (UTC)

    Jan

    28

    Q&A time

    Tue 1/287:30 PM—8:00 PM (UTC)
    Optional

    Jan

    30

    Session 4: Drive your company towards Design

    Thu 1/306:00 PM—7:30 PM (UTC)

    Jan

    30

    Q&A time

    Thu 1/307:30 PM—8:00 PM (UTC)
    Optional

4.8 (174 ratings)

What students are saying

A pattern of wavy dots

Join an upcoming cohort

Describing the ROI of Design

January 2025

$799

Dates

Jan 21—30, 2025

Payment Deadline

Jan 21, 2025
Get reimbursed

Meet your instructor

Ryan Scott

Ryan Scott

Learn business from a designer with real-world business expertise

For nearly 20 years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.


As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 product launches despite complex cross-functional politics.


At Airbnb, his work was regularly reviewed by Brian Chesky. He managed dozens of stakeholders across multiple teams, using a combination of data and storytelling to get buy-in to overhaul the company’s most business-critical products, including the booking flow, messaging platform, search platform, and Host availability and pricing tools.


Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business, which consistently ranks among the top MBA programs in the world.

Watch the NEW course trailer

Go behind the scenes of major product redesigns and launches

Learn tactics Ryan used to keep execs & stakeholders excited about launching major design projects

Learn tactics Ryan used to keep execs & stakeholders excited about launching major design projects

Learn to excite and persuade senior leaders and C-suite execs

Brian Chesky sharing Ryan's work with the company

Brian Chesky sharing Ryan's work with the company

Join designers and design leaders from top companies around the world

Join designers and design leaders from top companies around the world

Master must-know lessons for designers from a U.C. Berkeley MBA

Highly recommended by world-class Design leaders & ICs

        Ryan's course was full of practical tools, frameworks, and stories. I recommend it to anybody who wants to up level themselves or their team to be an effective product builder.
Kevin W.

Kevin W.

Head of Product Design @ Webflow
        I had many a-ha moments that allowed me to better understand where I and our design team are at, and how I can drive change in the future going from there.
Dominic R.

Dominic R.

Head of Workshops Design @ Miro
        This was just what I needed to level up how I frame and sell the value of design. Any current or aspiring design leader will benefit greatly from this course!
Kathy M.

Kathy M.

Senior Manager, UX Design @ Salesforce
        I wish this was taught in design school! Ryan builds on his rich industry experience to discover, define, demonstrate the value of design, and then bring change through stakeholder management
Rasagy S.

Rasagy S.

Senior Design Manager @ Capital One
        Remarkably, the course addressed critical questions that designers often hesitate to ask, hitting the nail on the head in areas we needed most. Definitely a must-join for anyone in design. Loved every bit of it!
Wendy C.

Wendy C.

Senior Product Designer @ Amazon
        Things I learned from this course enabled me to lead some of our most important strategic conversations inside my complex and chaotic organization. It has increased my candidacy for a big promotion. WELL worth the cost.
Jordan C.

Jordan C.

Lead Designer @ The Linux Foundation
        Taking this course is an investment to your career if you're interested in up-leveling your understanding of how design impacts a company's objectives.
Catherine Y.

Catherine Y.

Staff Product Designer @ Reddit
        I had limited knowledge of the business side before, but this course has given me a significant advantage. It'll help me better collaborate with my PMs!
Chibuzor O.

Chibuzor O.

Product Designer @ Microsoft

Course schedule

3-5 hours per week

  • Live sessions

    Tue & Thu, 10:00am - 11:30am PT

    2x live sessions introduce actionable tactics and frameworks.

  • Post-session Q&A

    Tue & Thu, 11:30am - 12pm PT

    Optional Q&A session immediately after class while lessons are fresh

  • Self-paced exercises

    Optional exercises, lessons, and resources to expand your learning

Frequently Asked Questions

Free resource

Free lesson: Make your next review a success

Learn business school tactics for running a successful design review with senior leadership. We go deeper on these techniques in the full course, Describing the ROI of Design.

Get this free lesson

A pattern of wavy dots

Join an upcoming cohort

Describing the ROI of Design

January 2025

$799

Dates

Jan 21—30, 2025

Payment Deadline

Jan 21, 2025
Get reimbursed

$799

4.8 (174)

·

10 Days