Describing the ROI of Design
4.8 (236)
10 Days
·Cohort-based Course
Articulate & demonstrate the value of your Design work in a way that business stakeholders understand, appreciate, and reward.
Describing the ROI of Design
4.8 (236)
10 Days
·Cohort-based Course
Articulate & demonstrate the value of your Design work in a way that business stakeholders understand, appreciate, and reward.
Previously at
Course overview
Learn business school tactics to gain influence & drive impactful design work
At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career?
Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization.
As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing."
If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.
Who this course is for
01
Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others
02
Design leaders & managers who must collaborate with and persuade founders, executives, and other cross-functional leaders
03
Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for
04
Designers interested in business, but don't want to take on the huge cost of business school to learn key skills
What you will get out of this course
A new business perspective on your design work’s value
Through five proprietary frameworks developed by Ryan from his experience getting C-suite execs bought into major initiatives, expand how you think about the business value of your work so you can effectively communicate it to others
A communication style that resonates with business leaders
Lectures pull the most valuable lessons from 11 MBA courses—including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Economics & more—to help you speak the same language as business stakeholders.
Personalized 1:1 guidance
Through exercises and Q&A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable to your specific situation
Access to an engaged group of international expert designers
The course attracts Senior Product Designers to VPs of Design. Through small, live cohorts, get feedback and advice from fellow designers from around the world
Lifetime access to recordings from every session
Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.
What’s included
Live sessions
Learn directly from Ryan Scott in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Describing the ROI of Design
Course syllabus
8 live sessions • 50 lessons • 4 projects
Week 1
Jul
1
Session 1: Connect Design to business metrics
Tue 7/14:00 PM—5:30 PM (UTC)Jul
1
Post-Session Q&A
Tue 7/15:30 PM—6:00 PM (UTC)OptionalJul
3
Session 2: Get credit for your total impact
Thu 7/34:00 PM—5:30 PM (UTC)Jul
3
Post-Session Q&A
Thu 7/35:30 PM—6:00 PM (UTC)Optional
Connect Design to business metrics
Get credit for your total impact
Week 1 bonus lessons
Week 2
Jul
8
Session 3: Tailor tactics to your environment
Tue 7/84:00 PM—5:30 PM (UTC)Jul
8
Post-Session Q&A
Tue 7/85:30 PM—6:00 PM (UTC)OptionalJul
10
Session 4: Drive your company towards Design
Thu 7/104:00 PM—5:30 PM (UTC)Jul
10
Post-Session Q&A
Thu 7/105:30 PM—6:00 PM (UTC)Optional
Tailor tactics to your environment
Drive your company towards Design-led
Week 2 bonus lessons
4.8 (236 ratings)
What students are saying
Join an upcoming cohort
Describing the ROI of Design
July 2025
$949
Dates
Payment Deadline
August 2025
$949
Dates
Payment Deadline
Meet your instructor
Ryan Scott
Learn business from a designer with real-world business expertise
For 20-years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.
As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 product launches despite complex cross-functional politics.
At Airbnb, his work was regularly reviewed by Brian Chesky. He managed dozens of stakeholders across multiple teams, using a combination of data and storytelling to get buy-in to overhaul the company’s most business-critical products, including the booking flow, messaging platform, search platform, and Host availability and pricing tools.
Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business, which consistently ranks among the top MBA programs in the world.
Watch the NEW course trailer
Go behind the scenes of major product redesigns and launches
Learn tactics Ryan used to keep execs & stakeholders excited about launching major design projects
Learn to excite and persuade senior leaders and C-suite execs
Brian Chesky sharing Ryan's work with the company
Join designers and design leaders from top companies around the world
Master must-know lessons for designers from a U.C. Berkeley MBA
Highly recommended by world-class Design leaders & ICs
Kevin W.
Dominic R.
Kathy M.
Rasagy S.
Wendy C.
Jordan C.
Catherine Y.
Chibuzor O.
Course schedule
3-5 hours per week
Live sessions
Tue & Thu, 10:00am - 11:30am PT
2x live sessions introduce actionable tactics and frameworks.
Post-session Q&A
Tue & Thu, 11:30am - 12pm PT
Optional Q&A session immediately after class while lessons are fresh
Self-paced exercises
Optional exercises, lessons, and resources to expand your learning
Frequently Asked Questions
Free lesson: Make your next review a success
Learn business school tactics for running a successful design review with senior leadership. We go deeper on these techniques in the full course, Describing the ROI of Design.
Get this free lesson
Join an upcoming cohort
Describing the ROI of Design
July 2025
$949
Dates
Payment Deadline
August 2025
$949
Dates
Payment Deadline
$949
4.8 (236)
10 Days