Describing the ROI of Design
4.7
(128 ratings)
2 Weeks
·Cohort-based Course
Articulate and demonstrate the value of your Design work in a way that non-design stakeholders understand, appreciate, and reward.
This course is popular
4 people enrolled last week.
Describing the ROI of Design
4.7
(128 ratings)
2 Weeks
·Cohort-based Course
Articulate and demonstrate the value of your Design work in a way that non-design stakeholders understand, appreciate, and reward.
This course is popular
4 people enrolled last week.
Previously at
Course overview
Learn business school tactics to gain influence & drive meaningful design work
At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career?
Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization.
As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing."
If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.
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Training your team? Email Ryan for bulk pricing and private cohorts: ryan@ryanscottconsulting.com
Who this course is for
01
Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others
02
Design leaders & managers who must collaborate with and persuade founders, executives, and other cross-functional leaders
03
Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for
04
Designers interested in business, but don't want to take on the huge cost of business school to learn key skills
What you will get out of this course
A new business perspective on your design work’s value
Through five proprietary frameworks developed by Ryan from his experience getting C-suite execs bought into major initiatives, expand how you think about the business value of your work so you can effectively communicate it to others
A communication style that resonates with business leaders
Lectures pull the most valuable lessons from 11 MBA courses—including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Economics & more—to help you speak the same language as business stakeholders.
Personalized 1:1 guidance
Through exercises and Q&A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable to your specific situation
Access to an engaged group of international expert designers
The course attracts Senior Product Designers to VPs of Design. Through small, live cohorts, get feedback and advice from fellow designers from around the world
This course includes
10 interactive live sessions
Lifetime access to course materials
30 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Describing the ROI of Design
Course syllabus
Aug 12—Aug 23
Sep 9—Sep 20
Week 1
Aug 12—Aug 18
Week dates are set to instructor's time zoneEvents
- Aug
12
Session 1: Connect Design to business metrics
Session 1: Connect Design to business metrics
Mon, Aug 12, 5:00 PM - 6:30 PM UTC
- Aug
12
Q&A time
Q&A time
Mon, Aug 12, 6:30 PM - 7:00 PM UTC
- Aug
14
Session 2: Get credit for your total impact
Session 2: Get credit for your total impact
Wed, Aug 14, 5:00 PM - 6:30 PM UTC
- Aug
14
Q&A time
Q&A time
Wed, Aug 14, 6:30 PM - 7:00 PM UTC
- Aug
16
Weekly feedback session
Weekly feedback session
Fri, Aug 16, 5:00 PM - 6:00 PM UTC
Modules
- Connect Design to business metricsConnect Design to business metrics9 Lessons • 1 Project
- Get credit for your total impactGet credit for your total impact6 Lessons • 1 Project
Week 2
Aug 19—Aug 23
Week dates are set to instructor's time zoneEvents
- Aug
19
Session 3: Tailor tactics to your environment
Session 3: Tailor tactics to your environment
Mon, Aug 19, 5:00 PM - 6:30 PM UTC
- Aug
19
Q&A time
Q&A time
Mon, Aug 19, 6:30 PM - 7:00 PM UTC
- Aug
21
Session 4: Drive your company towards Design
Session 4: Drive your company towards Design
Wed, Aug 21, 5:00 PM - 6:30 PM UTC
- Aug
21
Q&A time
Q&A time
Wed, Aug 21, 6:30 PM - 7:00 PM UTC
- Aug
23
Weekly feedback session
Weekly feedback session
Fri, Aug 23, 5:00 PM - 6:00 PM UTC
Modules
- Tailor tactics to your environmentTailor tactics to your environment7 Lessons • 1 Project
- Drive your company towards DesignDrive your company towards Design8 Lessons • 1 Project
4.7
(128 ratings)
What students are saying
Join an upcoming cohort
Describing the ROI of Design
August 2024
$799
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September 2024
$799
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Meet your instructor
Ryan Scott
Learn business from a designer with real-world business expertise
For nearly 20 years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.
As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 product launches despite complex cross-functional politics.
At Airbnb, his work was regularly reviewed by Brian Chesky. He managed dozens of stakeholders across multiple teams, using a combination of data and storytelling to get buy-in to overhaul the company’s most business-critical products, including the booking flow, messaging platform, search platform, and Host availability and pricing tools.
Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business, which consistently ranks among the top MBA programs in the world.
Go behind the scenes of major product redesigns and launches
Learn tactics Ryan used to keep execs & stakeholders excited about launching major design projects
Learn to excite and persuade senior leaders and C-suite execs
Brian Chesky sharing Ryan's work with the company
Master must-know lessons for designers from Ryan's U.C. Berkeley MBA
Join designers and design leaders from top companies around the world
Free lesson: Make your next review a success
Learn business school tactics for running a successful design review with senior leadership. We go deeper on these techniques in the full course, Describing the ROI of Design.
Get this free lesson
Join an upcoming cohort
Describing the ROI of Design
August 2024
$799
Dates
Payment Deadline
September 2024
$799
Dates
Payment Deadline
$799
4.7
2 Weeks