Describing the ROI of Design

4.7

(128 ratings)

·

2 Weeks

·

Cohort-based Course

Articulate and demonstrate the value of your Design work in a way that non-design stakeholders understand, appreciate, and reward.

Previously at

Airbnb
DoorDash
Salesforce
Palantir

Course overview

Learn business school tactics to be seen, heard, and valued in your organization

At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career?


Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization.


As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing."


If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.


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Training your team? Email Ryan for bulk pricing and private cohorts: ryan@ryanscottconsulting.com

Who this course is for

01

Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others

02

Design leaders & managers who must collaborate with and persuade founders, executives, and other cross-functional leaders

03

Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for

04

Designers interested in business, but don't want to take on the huge cost of business school to learn key skills

What you will get out of this course

A new business perspective on your design work’s value

Through five proprietary frameworks developed by Ryan from his experience getting C-suite execs bought into major initiatives, expand how you think about the business value of your work so you can effectively communicate it to others

A communication style that resonates with business leaders

Lectures pull the most valuable lessons from 11 MBA courses—including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Economics & more—to help you speak the same language as business stakeholders.

Personalized 1:1 guidance

Through exercises and Q&A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable to your specific situation

Access to an engaged group of international expert designers

The course attracts Senior Product Designers to VPs of Design. Through small, live cohorts, get feedback and advice from fellow designers from around the world

This course includes

10 interactive live sessions

Lifetime access to course materials

30 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Aug 12—Aug 23
Sep 9—Sep 20
Expand all modules
  • Week 1

    Aug 12—Aug 18

    Week dates are set to instructor's time zone

    Events

    • Aug

      12

      Session 1: Connect Design to business metrics

      Mon, Aug 12, 5:00 PM - 6:30 PM UTC

    • Aug

      12

      Q&A time

      Mon, Aug 12, 6:30 PM - 7:00 PM UTC

    • Aug

      14

      Session 2: Get credit for your total impact

      Wed, Aug 14, 5:00 PM - 6:30 PM UTC

    • Aug

      14

      Q&A time

      Wed, Aug 14, 6:30 PM - 7:00 PM UTC

    • Aug

      16

      Weekly feedback session

      Fri, Aug 16, 5:00 PM - 6:00 PM UTC

    Modules

    • Connect Design to business metrics

    • Get credit for your total impact

  • Week 2

    Aug 19—Aug 23

    Week dates are set to instructor's time zone

    Events

    • Aug

      19

      Session 3: Tailor tactics to your environment

      Mon, Aug 19, 5:00 PM - 6:30 PM UTC

    • Aug

      19

      Q&A time

      Mon, Aug 19, 6:30 PM - 7:00 PM UTC

    • Aug

      21

      Session 4: Drive your company towards Design

      Wed, Aug 21, 5:00 PM - 6:30 PM UTC

    • Aug

      21

      Q&A time

      Wed, Aug 21, 6:30 PM - 7:00 PM UTC

    • Aug

      23

      Weekly feedback session

      Fri, Aug 23, 5:00 PM - 6:00 PM UTC

    Modules

    • Tailor tactics to your environment

    • Drive your company towards Design

4.7

(128 ratings)

What students are saying

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Join an upcoming cohort

Describing the ROI of Design

August 2024

$799

Dates

Aug 12—23, 2024

Payment Deadline

Aug 12, 2024

Sep 24

$799

Dates

Sep 9—20, 2024

Payment Deadline

Sep 9, 2024
|

Bulk purchases

Meet your instructor

Ryan Scott

Ryan Scott

Learn business from a designer with real-world business expertise

For nearly 20 years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.


As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 product launches despite complex cross-functional politics.


At Airbnb, his work was regularly reviewed by Brian Chesky. He managed dozens of stakeholders across multiple teams, using a combination of data and storytelling to get buy-in to overhaul the company’s most business-critical products, including the booking flow, messaging platform, search platform, and Host availability and pricing tools.


Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business, which consistently ranks among the top MBA programs in the world.

Go behind the scenes of major product redesigns and launches

Learn tactics Ryan used to keep execs & stakeholders excited about launching major design projects
Learn tactics Ryan used to keep execs & stakeholders excited about launching major design projects

Learn to excite and persuade senior leaders and C-suite execs

Brian Chesky sharing Ryan's work with the company
Brian Chesky sharing Ryan's work with the company

Master must-know lessons for designers from Ryan's U.C. Berkeley MBA

Join designers and design leaders from top companies around the world

Join designers and design leaders from top companies around the world
Free resource

Free lesson: Make your next review a success

Learn business school tactics for running a successful design review with senior leadership. We go deeper on these techniques in the full course, Describing the ROI of Design.

Get this free lesson
A pattern of wavy dots
Join an upcoming cohort

Describing the ROI of Design

August 2024

$799

Dates

Aug 12—23, 2024

Payment Deadline

Aug 12, 2024

Sep 24

$799

Dates

Sep 9—20, 2024

Payment Deadline

Sep 9, 2024
|

Bulk purchases

$799

4.7

(128)

·

2 Weeks