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Achieve Product-User fit with User Centered Design

2 Weeks


Cohort-based Course

Learn about proven frameworks and tools that companies like Samsung and Amazon use to build products their users love.

Hosted by

Rupa Chaturvedi

UX Leadership at Google I ex- Amazon I Stanford University

Course overview

Building a product users love is about defining the problem, not the solution.

How do companies like Amazon and Google build and launch successful products - over and over again? It's the obsession with the problem statement and the user value not the idea.

Who is this course for?


Founders seeking to establish a user centered product and design process in their startup and improve their chances of getting funded.


Product Managers seeking to develop empathy for their users and achieve product-market fit.


Startup designers seeking to develop design leadership skills and collaborate better with PMs and Engineers.

What you’ll get out of this course

The foundations

Key concepts in UX design, unpacking the process of user centered design, the tools of the trade and sample artifacts and workflows.

Developing a user-centered mindset

How to put users first in your organization and team, how to interview users and learn about their unmet needs, how to capture actionable data from user research.

Brainstorming and Ideation

How do frame user needs and insights to springboard into solutions, how to conduct ideation sessions, how to prioritize and scope for an MLP

Conceptualize your ideas

How to sketch your ideas (no prior experience required), develop basic wireframes and design user flows and interaction diagrams.

Conduct user research and test your concepts

Designing a user research study, preparing your concepts for testing, collecting user feedback and defining the problem statement.

Collaboration frameworks

Establishing process frameworks to enable design-product-engineering workflows, collaborating with product managers, designers, researchers and engineers

Meet your instructor

Rupa Chaturvedi

Rupa Chaturvedi

Product / UX Design Leader at Google/ ex Amazon, Samsung / Stanford University

I am a Product and UX Design Leader at Google and based in San Francisco/Bay Area. I work at the interaction of human-centered design and emerging technology.

I have 15+ years of experience in helping startups and large organizations such as Amazon and Samsung achieve Product-User Fit.

I have taught Design Thinking at Stanford University, corporate workshops and schools around the world. I am a design mentor at First Round Capital and mentor startups and professionals in the area of UX/Product design.

I am passionate about building products people love and helping founders adopt a user centered mindset and identify the right problems to solve.

You can learn more about my at my website or connect with me on LinkedIn

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Course syllabus


UX Design: The Foundations


Understanding User Needs


Framing the problem


Developing Ideas


Collecting User Feedback


Collaborating with Peers

Course schedule

4-6 hours per week
  • Mondays, Wednesdays & Fridays

    5:00pm - 6:30pm PST

    Every session is super interactive and will consist of lectures, breakout work sessions and group discussions.

  • Bonus Session


    Connect with the community and learn from each other's experiences + Ask Me Anything!

  • Apply what you learn

    2-4 hours a week

    Apply everything you have learnt in the course by developing a custom tool kit that is aligned to your specific goal and situation.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Join the Community

Sign up for course updates, bonus content and upcoming AMA sessions

Get reimbursed by your employer

Get reimbursed by your employer

You may be able to get reimbursement for this course

Consider requesting reimbursement for this course even if your company does not have a formal policy, they might have a Learning & Development budget available. This is a very hands on course and you can apply everything you learnt, immediately. It’s worth asking.

Try this pre-filled template or create your own

This email is pre-drafted to make it easy for you and your employer to understand how the course benefits your role. If you'd like any assistance in customizing this template feel free to reach out and I'll be happy to help.

Download the template here

Image credit AndreyPopov

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Do you offer financial aid or discounts?
What is the refund policy?
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Achieve Product-User fit with User Centered Design