With 20+ years of experience at Amazon, Microsoft, and Apple, helping teams launch, scale, and grow products across highly competitive markets, Robin sits at the intersection of strategy, positioning, and communication, with a particular focus on how clear writing drives better decisions.

Career highlights

Grew Xbox Live into a 10M+ subscriber business in EMEA.
Launched Amazon Music Unlimited, growing it to 5M+ subscribers.
Drove 3M+ customer growth for IMDb.
Created $20M+ in media value for Apple App Store.

His work helps people:

Write more clearly and structure their thinking better.
Turn complex ideas into documents that are easier to read, approve, and act on.
Build stronger influence through better communication.
Use AI more effectively by pairing it with better thinking and better structure.