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The Imperative Narrative
2 weeks
·Cohort-based Course
Learn how to craft the exact narrative you need to create demand, get more investors on board, and unlock your next phase of business growth
The Imperative Narrative
2 weeks
·Cohort-based Course
Learn how to craft the exact narrative you need to create demand, get more investors on board, and unlock your next phase of business growth
Course overview
Build a game-changing narrative for your business in 2.5 weeks
As a founder, you probably already know how to communicate the why.
But what about the why now?
In 2.5 weeks, you'll learn the proven system for crafting a new type of narrative that creates more urgency & inspired action among your prospective buyers, partners, and investors.
Who is this course for
01
You're an early-stage startup founder who needs a compelling narrative to communicate your vision to investors, employees, and buyers.
02
You're the CEO of a growing company who needs to tell a bigger story to raise more money, launch a new product, or land a strategic partner.
03
You're a c-suite team member who wants to arm marketers & salespeople with a new tool they can use to convince buyers to act now, not later.
Key outcomes
You'll have a better understanding of who the hero is that you're trying to guide
When you craft an origin story, you make yourself the hero and tell a story that looks back. When you craft an Imperative Narrative, you make your buyer the hero and tell a story that looks forward.
You'll be able to help buyers understand why they need to journey with you now
Imperative Narratives help the people you’re trying to reach understand not just why they should journey with you, but also what tangible reward they’ll get for having the courage to journey with you NOW instead of later.
You'll walk away with a compelling narrative that you can start using right away
Most storytelling books give you the elements you need to craft a story for your business. This course goes a step further and teaches you how to activate your narrative and make sure it gets used by people across your entire organization.
You'll build meaningful connections with other growth-driven founders and leaders
You'll have eleven other classmates who have signed up for the course because they need the same thing you need. Interacting with this group and giving live feedback to each other will help you practice and refine your narrative before the course ends.
See what people are saying
Andrew Johnson
Derrick Castro
Meet your instructor
Rob Wormley
Rob Wormley
Rob Wormley has built a successful career as a brand builder, storyteller, copywriter, and communication advisor for executive leaders, VC-backed startups, and growth-driven businesses.
Rob is the founder & CEO of Pitchstachio, a consultancy that helps VC-backed startups and growth-driven companies harness the power of strategic messaging, buyer positioning, and narratives to unlock new phases of growth.
Course syllabus
Week 1
Week 2
Week 3
Course schedule
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 3:00pm CST
You'll attend virtual classes twice per week for a mix of live instruction, breakout sessions, recorded videos, and collaboration with other students.
1:1 Narrative Strategy Session with Rob
1 Hour, One-Time
You'll attend a 1-1 strategy session with Rob to review and refine your narrative before unleashing it to your employees and the world.
Weekly Assignments
~2 hours per week
You'll work through individual assignments on your own outside of class each week. Each assignment will bring you one step closer to crafting a winning Imperative Narrative.
Bonus Content!
You'll get exclusive, lifetime access to a few pieces of special bonus content, to be announced during the first week of class.
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of other leaders
Join a community of like-minded leaders who want to learn and grow alongside you