How to Uplevel Stakeholder Management for User Researchers

New
·

10 Days

·

Cohort-based Course

Advance your career and drive strategic impact by tapping into the participants no one talks about, your cross-functional partners.

Google
Meta
Lyft
Zillow
Huge

Course overview

Research Smarter, Not Harder: Become a real partner and get your research heard

Here's the thing, your research doesn’t matter if your stakeholders are skeptical.

Sure they hired you to conduct research, but that doesn't mean they're bought in.


Do you find yourself stuck in a loop of canceled stakeholder meetings and disregarded research? Are you constantly running from one stakeholder request to "run a survey” to another?


We've heard it all. So many people come to us frustrated, asking for help because yet again they...


... did user research that went nowhere


... fulfilled stakeholder’s asks only to be told “that’s not helpful”


... lack a seat at the decision-making table


And that's where we come in!


We believe that choosing the right method to answer stakeholder questions is what makes for impact and success, but it’s really about learning your stakeholders and their concerns that gets you there.



This is not something that gets taught in boot camps or most UXR master programs.


This course aims to empower you with the tools you need to lead your stakeholders along the journey of discovery and obtain buy-in, position yourself like an expert, push back with confidence, and “sell” a new approach.


We'll help you:


* treat your stakeholders like research participants

* cut through the research request noise

* obtain buy-in from the start

* use your precious time well

* make sure your stakeholders take your fabulous research and actually use it

* position yourself as a trusted partner and expert with key decision makers


We'll do this with:


* an immediately actionable and applicable template for success

* stories of our own experiences and learnings

* a toolbox of our favorite tricks and tips

* engaging roleplaying and put-it-into-practice activities

Who is this course for

01

Junior and mid-career user researchers who want to accelerate their career with stellar stakeholder management skills

02

Researchers looking to move from being a ticket-taker to becoming a trusted partner for your design, PM, and Eng stakeholders

03

Researchers who struggle with being stuck in an endless loop of low-impact prototype evaluation research

04

Current or past academic researchers who want to succeed in the industry

What you’ll get out of this course

Framework for zeroing in on the most impactful research you can do now

How to distinguish which research requests truly have the time commitment and support behind them, so you can do your best work and not run after stakeholders.

Push back on unreasonable requests with confidence

How to say a nuanced yes to incoming research requests so you can focus on the research that matters. You’ll leave with a script and actionable set of questions to speak up and the confidence to do so respectfully. 

Get to the bottom of each stakeholder request

Never execute irrelevant research again. You will learn to treat your stakeholders like research participants with a set of actionable questions you can use anytime.

Become a true partner to your stakeholders

Learn how to move from a ticket-taker to a true collaborator

This course includes

8 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jul 16—Jul 21

    Week dates are set to instructor's time zone

    Events

    • Jul

      16

      Session 1: Laying the groundwork for success

      Tue, Jul 16, 4:00 PM - 5:00 PM UTC

    • Jul

      17

      (Optional) Office Hours #1

      Wed, Jul 17, 4:00 PM - 5:00 PM UTC

    • Jul

      18

      Session 2: Your stakeholders, unpacked

      Thu, Jul 18, 4:00 PM - 5:00 PM UTC

    • Jul

      19

      (Optional) Office Hours #2

      Fri, Jul 19, 4:00 PM - 5:00 PM UTC

    Modules

    • Course overview

    • Fantastic questions and where to find

    • The journey of a successful research project & critical failure points

    • Research Intake Process

    • Stakeholders' deep dive: motivations, behaviors, and how-tos for researchers

    • Moderation principes for stakeholder interviews

  • Week 2

    Jul 22—Jul 25

    Week dates are set to instructor's time zone

    Events

    • Jul

      23

      Session 3: Mindsets and methods to win

      Tue, Jul 23, 4:00 PM - 5:00 PM UTC

    • Jul

      24

      (Optional) Office Hours #3

      Wed, Jul 24, 4:00 PM - 5:00 PM UTC

    • Jul

      25

      Session 4: Putting it all together

      Thu, Jul 25, 4:00 PM - 5:00 PM UTC

    Modules

    • Combating UXR negative image

    • Common mistakes with pushback and how to avoid them

    • AGR framework: acknowledge, get curios, reassure

    • The art of nuanced yes

    • Prioritization framework

    • Four horsemen of stakeholder apocalypse and how to tame them

  • Post-Course

    Events

    • Jul

      26

      (Optional) Office Hours #4

      Fri, Jul 26, 4:00 PM - 5:00 PM UTC

    Modules

    • You're trained and ready, now what?

  • Bonus

    Modules

    • A "cheat sheet" with our favorite questions for common scenarios.

Meet your instructor

Amanda Gelb

Amanda Gelb

Principal Researcher

Amanda is a seasoned UX researcher and manager with a robust background at leading tech companies including Asana, Lyft, HUGE, and Google.


She's most passionate about empowering clients through artful research and strategic inquiry, while using data as a north star for decision-making, and often speaks internationally about her process and the products she’s helped bring into the world.


Perhaps the best part of her job is creating bespoke trainings and workshops for teams of all levels and adjuncting at NYU. Above all else, Amanda sees herself as an experiential educator who makes learning engaging, practical, and memorable. 


Outside of her professional endeavors, Amanda is a devoted experimenter and maker- prototyping designs from the laser cutter in her NYC bedroom, testing and tasting new cookie recipes, and running after her greatest creations, 3 little kids.


Anna Avrekh

Anna Avrekh

Senior UX Research Manager

Anna is a UX Research leader with 20 years of experience in the field, currently a Senior User Research Manager at Zillow. In addition to working as a hands-on researcher at Google for over 10 years, Anna has build, grew and led diverse UXR teams at Betterment, Compass, and Meta.


Anna has a deep passion for mentoring and coaching and has been teaching a User Research class as an adjunct professor for the Cornell Tech Studio master program for the last three years. Anna is also an active mentor with Tech Stars accelerator, advising start-up founders on user needs discovery.


Anna's goal is to help researchers at any level realize their full potential, especially when it comes to skills rarely taught in HCI programs: stakeholder management, storytelling, and growing and developing their influence within the organization. Anna believes that above and beyond methods and interview facilitation, knowing how to ask the right questions, especially at the beginning of a research project is the key to unlocking full potential of user research.

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Join an upcoming cohort

How to Uplevel Stakeholder Management for User Researchers

Cohort 1

$550 USD

Dates

July 16—25, 2024

Payment Deadline

July 15, 2024
|

Bulk purchases

Course schedule

4-6 hours per week
  • Tuesdays & Thursdays

    12:00pm - 1:00pm EST

    Formal presentations and engaging activities

  • Weekly projects

    2 hours per week

    Actionable and immediately applicable lessons to practice between class sessions.

  • [Optional] AMAs // Office hours

    4 hours

    Optional time to chat about any course content, homework, or things that are coming up for you at work. Offered on Wednesday and Fridays for the weeks the course runs.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
I work at a company; can I expense this course with my employer?
Do you offer scholarships?

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A pattern of wavy dots
Join an upcoming cohort

How to Uplevel Stakeholder Management for User Researchers

Cohort 1

$550 USD

Dates

July 16—25, 2024

Payment Deadline

July 15, 2024
|

Bulk purchases

$550 USD

10 Days