Product Management Leadership Essentials
Product Management Leadership Essentials
3 - 4 Weeks
·Cohort-based Course
For product management leaders... we'll dig into organizing tech teams; working with exec stakeholders; and boosting PM visibility.
Product Management Leadership Essentials
3 - 4 Weeks
·Cohort-based Course
For product management leaders... we'll dig into organizing tech teams; working with exec stakeholders; and boosting PM visibility.
Hosted by
Rich Mironov
40-year Silicon Valley mentor, author, and product veteran including 6 startups
This course is popular
3 people enrolled last week.
Course overview
With a small group of your PM leadership peers, we'll dig into tough organizational and exec communications issues and share real-world experiences. You'll gain/share insights and techniques/skills around:
- Organizing product-engineering-design teams, boosting team morale and effectiveness
- Boosting visibility for product work and wins, being seen as the heroes we (often) are
- Managing priorities and buy-in with sales/marketing/other execs, who rarely agree with each other
....that will make you a better leader, executive, and mentor.
For current product leaders
01
Audience is current CPOs, VPs of Product, Directors of Product who are managing teams of product managers (and perhaps designers, analysts)
02
Focus is on PM leadership challenges, working better with other functional execs, understanding organizations, why GTM folks do what they do
03
This will be a safe space to talk about real issues, practical approaches and C-level challenges that many of us face
What you’ll get out of this course
Build better "maker" teams
How do we put together teams of developers, product managers, and designers? Typical ratios? How do we keep our teams tightly connected to real end users and paying customers?
As a group, we'll wrestle with real situations and complex organizations.
Internal execs and stakeholders rarely agree...
There will never be enough engineering to do what everyone wants. How do we understand the motivations and behaviors of different groups? Since we can't fully satisfy any of them, what tools and techniques can help solidify a product plan? We'll unpack real attendee situations!
Create more visibility for product work and great teams
Execs and go-to-market folks often have product amnesia: they quickly forget good news, pivoting to the next hot issue.
We'll highlight the need to "merchandize" great work, address typical criticisms, and create some virtuous cross-functional behaviors.
Meet your instructor
Rich Mironov
CEO & Smokejumper CPO
Rich is a 40-year veteran of Silicon Valley product management, including six startups. He coaches product leaders, helps design software product organizations, and sometimes parachutes into software companies as the interim VP Products or CPO. He founded Product Camp, has been blogging about software product management since 2002 at and wrote "The Art of Product Management.
Join an upcoming cohort
Product Management Leadership Essentials
July (mornings)
$1,400 USD
Dates
July 11 - 31, 2023
Application Deadline
July 6, 2023
Limited seats left! Apply today
August (afternoons)
$1,400 USD
Dates
Aug 7 - 29, 2023
Application Deadline
Aug 4, 2023
Course syllabus
01
Organizing Product+Development+Design teams
- What do product managers actually do, and how do we add value?
- What's a (product) team? Who's on/in it?
- What activities/rituals build your teams’ autonomy and morale? What undercuts it?
- Dividing larger products (projects) into teams or areas
02
Managing Priorities and Buy-In With Sales/Marketing/GTM Execs
- Not an intellectual or analytic discussion. Instead: politics, metrics/rewards, departmental advantage
- OR not AND: we are always 100%+ busy
- Segment prioritization problem and audiences
- Include "money stories" if we have them
- Avoiding process discussions, philosophy, spreadsheets, useless project names
03
Creating Internal Visibility for Product Work and Wins
- Why is this critical for product leaders?
- Different audiences: makers; GTM/stakeholders; external customers... each wanting / needing different things from us
- How to talk about value and outcomes in financial terms ($$$), aka "money stories"
- Avoiding jargon and acronyms
- A virtuous THANK YOU cycle
04
optional Q&A/AMA
after our 3 planned sessions/modules, some optional AMA time for those who want to join, plus course feedback and ad hoc interactions with the cohort
Course schedule
2 hours per week plus prep
Wednesdays
8:00am - 10:00am Pacific
We'll have three 2-hour sessions on May 31, June 7 and June 14 (early morning PST) plus an optional AMA/Q&A on Tuesday June 20.
Learning is better with cohorts
Active hands-on learning
We'll meet live via Zoom. A small cohort of your peers means lots of real-time discussion, laughs, honest sharing, and maybe a little PTSD.
Learn with a cohort of peers
We'll have frank and unfiltered conversations about real product leadership issue. You'll get great insights from your peers as well as from Rich.
Frequently Asked Questions
We'll record the sessions (ONLY for participants!), but you'll get the most out of attending live. Later cohorts will be at other times.
I work full-time, what is the expected time commitment?
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Join an upcoming cohort
Product Management Leadership Essentials
July (mornings)
$1,400 USD
Dates
July 11 - 31, 2023
Application Deadline
July 6, 2023
Limited seats left! Apply today
August (afternoons)
$1,400 USD
Dates
Aug 7 - 29, 2023
Application Deadline
Aug 4, 2023
$1,400 USD
3 - 4 Weeks