With a small group of your PM leadership peers, we'll dig into tough organizational, economic, and executive-level issues. We'll share real-world experiences. We'll discover that most product leaders are wrestling with a common set of internal selling challenges.

You'll gain/share insights and techniques around:

* Speaking the language of executives: money. Unlike with your technical teams, the C-suite can't hear anything that doesn't include a currency symbol. We'll review the economics of product vs. services companies, how to "sell" discovery work to execs, and we'll practice "count the digits" revenue-speak. We'll peek into the heads of sales and marketing execs.

* Understanding and communicating how Product Management team actually adds value. Execs often think PM should make development go faster, so we (as PM leaders) need to continuously highlight how relentless discovery, how savvy PMs reduce "product waste," and how clear product strategy gets more useful value out of our existing engineering/design/maker teams.

* Managing priorities and buy-in with sales/marketing/other execs who don't agree with each other. We'll unpack why each department inevitably translates corporate strategy into competing priorities. And why executives have "roadmap amnesia." Then we'll look at various tools (R&D pie charts, swim lanes) to drive grudging agreement for plans and roadmaps.

* Constructing maker teams (product+engineering+design) that deliver better products build, boost morale, retain talent. We'll dissect the product manager/product owner problem.

* Role-playing some typical challenges supervising PM teams and our obligations as leaders to the folks who work for us. How might we handle single-account thinkers, unhappy senior PMs, self-important technologists?

* Merchandizing product wins. Few outside development understand what product managers do, so we need to relentlessly identify and share successes in language our internal audiences understand.

This course will make you a better leader, executive, and mentor.