Innovating, prototyping and testing ideas with AI

3 Weeks

Cohort-based Course

Learn how to use AI tools to elevate your ideation process, build interactive prototypes and speed up testing your ideas in moderated tests

Innovating, prototyping and testing ideas with AI

3 Weeks

Cohort-based Course

Learn how to use AI tools to elevate your ideation process, build interactive prototypes and speed up testing your ideas in moderated tests

Hosted by

Ruby Pryor

Ruby is the founder of Rex a UX research and strategic design consulting firm.

Ruby Pryor

Ruby is the founder of Rex a UX research and strategic design consulting firm.

Previously at

Course overview

Learn prototyping with AI

One of the major unlocks in product development is the ability to quickly create and test prototypes. Once you've completed generative research to uncover unmet needs, or a journey mapping exercise to identify top pain points and opportunities you then need to test ideas to solve these problems. But in the past this could be a long process where you needed to collaborate with design (and maybe engineering) to get a prototype up and running. AI changes that.

With just a few tools, anyone can now mock up prototypes, at different levels of fidelity, independently. Even better, many of these AI-generated prototypes are more interactive than mockups in Figma. That means you can get richer signals on whether an idea will actually meet customer needs.

But a prototype is only as useful as the feedback it unlocks. To learn what’s working and what needs to change, you still need to run solid concept tests with real users. That means asking the right research questions, structuring effective sessions, and interpreting results in a way that moves your product forward.

That’s what this course will teach you. How to turn hypotheses into concepts, how to prototype them fast and how to test them in ways that lead to smarter decisions.

Who is this course for

UX researchers who want to build and test AI-powered concepts independently and level up their prototyping and concept testing skills.

Designers who want to prototype and test ideas quickly, without waiting on engineering or complex tooling.

Product managers who want to run fast, reliable concept tests to validate ideas and de-risk decisions before investing in delivery.

UX researchers who want to build and test AI-powered concepts independently and level up their prototyping and concept testing skills.

Designers who want to prototype and test ideas quickly, without waiting on engineering or complex tooling.

Product managers who want to run fast, reliable concept tests to validate ideas and de-risk decisions before investing in delivery.

What you’ll get out of this course

Generate product ideas ready for user feedback, fast

You’ll be able to use AI to generate diverse, high-quality ideas grounded in real user problems. You'll learn how to prioritise ideas and work with AI to articulate your ideas in a one-sentence value prop.

Define and frame the right problem before you start building

You’ll be able to structure and refine your problem statements using AI so you bring absolute clarity to what you are building and why.

Learn how to write better AI prompts to improve your innovation (and other work)

You’ll be able to craft effective prompts to extract better thinking from AI tools. You’lll leave with a library of reusable prompts and the skills to write your own.

Build prototypes (without relying on engineering)

You’ll be able to create low-fi or high-fi prototypes using AI tools so you can move fast from concept to tangible output. You’ll create at least one prototype ready to test with users.

Write a focused product brief to guide prototyping

You’ll be able to distill your idea into a clear AI-friendly product brief so you can generate more relevant, usable outputs.

Improve the usefulness of AI-generated designs

You’ll be able to review and refine AI-generated prototypes critically, so you focus on what you really want to test.

Run structured concept tests that uncover real insight

You’ll be able to scope concept testing sessions so you can evaluate whether your idea resonates and solves the right problem.

Write better research questions and discussion guides, faster

You’ll be able to use AI to co-write your discussion guide without sacrificing clarity or neutrality. Learn how to review and critique what the AI produces to elevate your results.

What’s included

Live sessions

Learn directly from Ruby Pryor in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

8 live sessions • 19 lessons

Week 1

Oct 20—Oct 26

Oct

Optional: Course welcome and AMA sit down with Ruby

Mon 10/202:30 AM—3:30 AM (UTC)

Optional

Introduction to AI

3 items

Introduction to ideas & innovation

3 items

Oct

Workshop US/Canada time: Using AI to define problems and ideate

Thu 10/232:00 AM—3:30 AM (UTC)

Oct

Workshop EU time: Using AI to define problems and ideate

Thu 10/2311:00 AM—12:30 PM (UTC)

Week 2

Oct 27—Nov 2

Readying your idea to build

2 items

Building your prototype

3 items

Oct

Workshop US/Canada time: Building prototypes with AI

Thu 10/302:00 AM—3:30 AM (UTC)

Oct

Workshop EU time: Building prototypes with AI

Thu 10/3011:00 AM—12:30 PM (UTC)

Week 3

Nov 3—Nov 7

Nov

Optional: Cohort wrap up & AMA with Ruby

Fri 11/72:30 AM—3:30 AM (UTC)

Optional

Testing your ideas

2 items

Planning your research approach

2 items

Discussion guides and moderation

4 items

Nov

Workshop US/Canada time: Crafting a concept testing plan and discussion guide

Thu 11/62:00 AM—3:30 AM (UTC)

Nov

Workshop EU time: Crafting a concept testing plan and discussion guide

Thu 11/611:00 AM—12:30 PM (UTC)

Feedback from Ruby's past students and clients

Ruby is amazing! Course is well-structured the course which helped us in understanding the role AI plays in the Design Thinking process

Charlene

Senior Business Analyst, Singapore Govtech

Really love the AI prototyping course conducted by Ruby. It was really engaging. I’ve learnt so much. Can immediate use this into my work!

Nicole

Senior UX Designer, Singapore Govtech

She conducted several workshops with our team and managed to convey a lot of complex and powerful advice in a way that was easy to understand and empowering. Her presentation of tips for measuring and communicating impact was one of the best I've ever seen. You will not regret it!

Betsy Book

Sr. Principal UX Researcher, LinkedIn

Wow! Ruby packs in a lot of information in a short amount of time. I loved each session. All information was applicable to my work and easy to digest an action

Jordan

Product Lead, Planes

Ruby was really good at bringing awareness to the biases we have when designing user interfaces. Her presentation was very engaging, and super easy to follow with ample examples to support her points.

Jason Khoo

UX Designer/Front-end Engineer

There are many workshops and courses out there for UX professionals, but very few that deliver at the level of Ruby's "Level up the impact of your UX research" course does. I was able to use the skills she presented in my consultation work in real-time. She truly sets the standard high when it comes to value!

Danielle Siano

CX Consultant, DSGD

Meet your instructor

Ruby Pryor

I've been working in Design and Customer Experience for a decade across Australia and Asia.

My experience includes working for Boston Consulting Group, Grab and Nous Group. Outside of work, I have spoken at UX conferences in 7 countries, appeared on multiple podcasts and been interviewed on Channel News Asia. I have taught design and UX research content to learners from 5 continents.

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