AI Go-To-Market (GTM) Strategy Masterclass
3 Weeks
·Cohort-based Course
Launch and grow your AI product with clarity. Get proven GTM frameworks, templates, and a plan to go from prototype to pipeline.
AI Go-To-Market (GTM) Strategy Masterclass
3 Weeks
·Cohort-based Course
Launch and grow your AI product with clarity. Get proven GTM frameworks, templates, and a plan to go from prototype to pipeline.
Course overview
Launch with clarity—build your GTM plan, messaging, and sales toolkit.
Before the course:
You’re overwhelmed by launch decisions, unsure how to position your AI product, and lacking a clear GTM plan that aligns with real buyers.
After the course:
You’ll walk away with a sharp, investor-ready narrative, a complete GTM strategy tailored to your audience, and the confidence to launch, sell, and scale — backed by frameworks and templates you can actually use.
Who is this course for
01
Founders of AI or technical startups For pre-seed to Series B founders turning product vision into real traction and revenue.
02
Product leaders & PMMs at early-stage startups who own launch & adoption but need a clear, structured GTM framework to guide execution.
03
Fractional GTM leads, advisors & consultants supporting multiple startups who need repeatable, strategic tools to guide successful launches.
Prerequisites
You have a product (or prototype) in development
This course is for those actively preparing to launch or scale, not just exploring an idea.
You have clarity on your target customer or problem space
You don’t need finalized personas, but you should know who you’re building for.
You’re involved in go-to-market decisions
Whether you're a founder, product lead, or advisor, you should be hands-on with messaging, launch, or early sales strategy.
What you’ll get out of this course
Learn how to craft a tailored AI GTM plan that aligns with your product vision and business goals.
Learn to identify ideal customers, evaluate market opportunities, and establish a solid foundation for your AI product's positioning.
Master how to communicate your AI product’s value to the right audience and differentiate it from competitors.
Equip your sales team with the tools and resources to close deals fast, including objection handling, pitch decks, and product collateral.
What’s included
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Live sessions
Learn directly from Renuka Awasthi in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 3 lessons
Week 1
Session 1: GTM Foundations & Framing
Aug
31
Lay the foundation with GTM fundamentals, ICP clarity, and buyer alignment.
Week 2
Session 2: Crafting the GTM Strategy
Sep
7
Craft messaging, value props, and a 30-60-90 plan to drive traction and adoption.
Week 3
Tactical Launch & Sales Enablement
Sep
14
Launch with confidence using sales enablement tools and tactical GTM systems.
Post-course
Use the GTM system across future launches
Bonus
A free 1:1 strategy call with me to accelerate your next move
Meet your instructor
Renuka Awasthi
Renuka Awasthi
I’m a senior GTM and marketing executive with 20+ years of experience launching AI and edge computing products globally. At Intel, I’ve led commercialization strategy, developer ecosystem growth, and high-impact AI product launches. Now I help founders and product leaders turn vision into revenue with clear, actionable GTM systems.
Career highlights
Led GTM strategy for Intel’s AI and Edge portfolio, driving adoption across global markets and enterprise use cases.
20+ years of experience in global product marketing, commercialization, and ecosystem growth spanning SaaS, developer tools and AI platforms
Built launch frameworks and messaging playbooks for complex AI/ML products, enabling faster product-market fit and revenue traction.
Scaled marketing teams and GTM operations supporting both sales-led and product-led growth models in enterprise and technical environments.
Ex-founder turned GTM exec with a startup mindset and deep experience driving large-scale AI launches and cross-functional alignment.
Join an upcoming cohort
AI Go-To-Market (GTM) Strategy Masterclass
Cohort 1
$2,500
Dates
Payment Deadline
Weekly Sessions
2 hours per week in the class
Sunday Aug 31. 2025
2:00pm - 4:00pm PST
Meet at the same time for three consecutive Sunday i.e. August 31, September 7 and September 14 from 2:00pm to 4:00pm PST
Learn a repeatable GTM system to clarify your messaging, build a launch-ready plan, and equip your team with the tools to drive real revenue
A repeatable GTM system you can use across launches
Learn a proven go-to-market framework that scales with you — from MVP to growth-stage — so you’re not reinventing the wheel with every new product.
Clear messaging that resonates with real buyers
Craft differentiated value propositions and proof points that speak to your target audience’s real pain — not just tech features or investor hype.
A 30-60-90 day plan to move from prototype to revenue
Build an actionable GTM timeline that guides your team through awareness, demand gen, and launch — with milestones you can actually hit.
Sales tools to pitch, handle objections, and close deals
Get a complete sales enablement starter pack: 1-pager, pitch deck outline, objection-handling scripts, and persona-specific messaging examples
Strategic + tactical templates built for AI and complex products
Use frameworks designed specifically for AI and deep tech — not generic SaaS — so you can simplify the complex and accelerate decision-making.
Frequently Asked Questions
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Join an upcoming cohort
AI Go-To-Market (GTM) Strategy Masterclass
Cohort 1
$2,500
Dates
Payment Deadline