User Onboarding Masterclass

4.8 (28)

·

4 Weeks

·

Cohort-based Course

Build a habit-forming product onboarding strategy in 4 weeks. ⭐️ 107+ happy students from Appcues, Zapier, Twilio, Mixpanel, and more.

Trusted by fast-growing B2B SaaS brands

Appcues
Zapier
Twilio
Leadpages
Mixpanel

Course overview

60-80% of new users don't come back after Day 1. Let's fix that.

If you've been in the SaaS space for some time, you're probably all too familiar with these problems:


❌ Users abandon your product after the first day of signing up.


❌ New customers leave feeling frustrated and confused.


❌ For self-serve products, very few free users upgrade.


The problem usually comes down to one core issue: your product’s onboarding.


That’s because today’s users don’t have the time (or the patience) to figure things out themselves.


They expect things to be intuitive. Easy. And fast.


Which means that even if you have a brilliant product, product-market fit, and the sexiest UI...


If your onboarding is anything less than silky-smooth, new customers will quit before ever achieving those mind-blowing “Aha!” moments. 😵


In this live cohort-based course, you'll learn my battle-tested EUREKA Onboarding Framework™, used by companies like MixpanelZapier, and Outsystems, that will get you more loyal customers in a fraction of the time.


After completing this course, you'll have everything you need to build an onboarding strategy that could:


Reduce your time-to-first-value to a few minutes (not hours or days) of signing up.


Increase your free-to-paid conversion by 2-3x (if you have a self-serve product)


Turn more customers into loyal champions, resulting in upsell opportunities and higher CLV.



Who is this course for

01

You're a product or design leader who is sick of your product's onboarding not engaging and activating new users to the "Aha" moment.

02

You're a customer success leader or manager who wants to reduce the time it takes to successfully onboard new customers.

03

You're a growth marketer who wants a proven onboarding strategy that activates and converts users into paying customers.

What's included in the course:

My proven EUREKA Framework™️ to improve your onboarding experience.

You'll be able to confidently build and deliver first product experiences that help new users easily adopt new habits with your product.

Dozens of templates, cheat sheets, and swipe files to start making an impact now.

You'll be able to quickly apply concepts from the course using the templates and cheat sheets that I use for all my clients.

4 weeks of live, interactive workshops and Q&A sessions

You'll get guidance and feedback in an intimate setting with Ramli John, one of the top customer onboarding experts in the world.

12 months of access to an online community for support and networking.

For post-course support, you'll be invited to a private online group of onboarding, product, growth, and CS leaders. I host monthly 1-hour group calls.

A signed early copy of my new book before it launches June 2025

I'm writing a new book "EUREKA: The Customer Onboarding Playbook for High-Growth B2B Companies."

This course includes

8 interactive live sessions

Lifetime access to course materials

36 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 4—Feb 9

    Feb

    4

    Workshop 1 (US Timezone) - Understand User Success

    Tue 2/45:00 PM—6:00 PM (UTC)

    Feb

    6

    Workshop 1 (Europe Timezone) - Understand User Success

    Thu 2/61:00 PM—2:00 PM (UTC)

    Module 1: The EUREKA Onboarding Framework™️

    5 items

    Module 2: Understand User Success

    6 items • Free preview

Week 2

Feb 10—Feb 16

    Feb

    11

    Workshop 2 (US Timezone) - Craft The New User Journey

    Tue 2/115:00 PM—6:00 PM (UTC)

    Feb

    13

    Workshop 2 (Europe Timezone) - Craft The New User Journey

    Thu 2/131:00 PM—2:00 PM (UTC)

    Module 3: Reverse Journey Map From Signup to Success

    8 items

Week 3

Feb 17—Feb 23

    Feb

    18

    Workshop 3 (US Timezone) - Keep New Users Engaged

    Tue 2/185:00 PM—6:00 PM (UTC)

    Feb

    20

    Workshop 3 (Europe Timezone) - Keep New Users Engaged

    Thu 2/201:00 PM—2:00 PM (UTC)

    Module 4: Keep New Customers Engaged In and Out of The Product

    5 items

Week 4

Feb 24—Feb 27

    Feb

    25

    Workshop 4 (US Timezone) - Personalization and Graduation

    Tue 2/255:00 PM—6:00 PM (UTC)

    Feb

    27

    Workshop 4 (Europe Timezone) - Personalization and Graduation

    Thu 2/271:00 PM—2:00 PM (UTC)

    Module 5: Personalize The Onboarding Experience

    5 items

Bonus

    Swipe Files and Templates

    10 items

4.8 (28 ratings)

What students are saying

Join the course and get an early signed copy of my new book before it launches June 2025

My new book is called "EUREKA: The Customer Onboarding Playbook for High-Growth B2B Companies."

My new book is called "EUREKA: The Customer Onboarding Playbook for High-Growth B2B Companies."

Meet your instructor

Ramli "RJ" John

Ramli "RJ" John

Founder Delight Path. Bestselling author of Product-Led Onboarding (+30K sold)


Ramli John is the founder of Delight Path and the bestselling author of the book Product-Led Onboarding. In it, he shares the EUREKA Framework™️ used by fast-growing B2B SaaS companies like Mixpanel, Snappa, and Zapier.

With over 35,000 copies sold worldwide, Ramli's book has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers.


As an activation and retention growth consultant, Ramli John is on a mission to help as many B2B SaaS companies build delightful and habit-forming onboarding experiences.


Ramli John is a highly sought-after educator and keynote speaker, having spoken to thousands of growth leaders at SaaStock, Hotjar's HOTSAUCE conference, PLGTM summit, and more.


His true passion is teaching and honing his workshop facilitation skills. As you can see from this course's 4.8-star rating, Ramli's past students enjoyed it as much as he did!

Testimonials from world-class tech leaders and experts

        Before you can get HOOKED on your product, you have to first ensure they start using it. Ramli provides a detailed, practical, how-to guide to crafting the perfect onboarding experience.
Nir Eyal

Nir Eyal

Author, Hooked and Indistractable
        Ramli John is one of the top experts on user onboarding or product adoption. He has a unique perspective on that, combined with his experience from the content and marketing sides.
Kate Syuma

Kate Syuma

Founder, Growth Mates and Former Head of Growth Design, Miro
        Ramli gave our team an actionable strategy and roadmap to reduce the number of steps in SparkToro's entire onboarding flow. It increased our free-to-paid conversion by 100%!
Amanda Natividad

Amanda Natividad

VP of Marketing, SparkToro
        Most growth problems start in the onboarding when people signup and leave. If you need help with this critical activity, I highly recommend trying to work with Ramli.
Sean Ellis

Sean Ellis

Bestselling Author, Hacking Growth and Founder of GrowthHackers.com
        Ramli has hands down one of the best onboarding roadmaps to customer success. He'll help you reduce your time-to-value from weeks to minutes.
Danny Villarreal

Danny Villarreal

VP of Customer Success, Toolio
        Ramli is one of very few I would work with to help a SaaS improve their onboarding. He knows that it takes a customer-led approach to first address the core issues that hinder adoption and retention. 
Georgiana Laudi

Georgiana Laudi

Founder and Author, Forget the Funnel and CX Advisor
        Ramli John is a true expert in user onboarding and product adoption. He doesn't just provide theoretical concepts; he offers a step-by-step guide that any team can implement immediately.
Meg Gowell

Meg Gowell

Director of Growth Marketing, Typeform
        Ramli breaks down everything a product-led business needs to know about onboarding—from understanding our users, defining success criteria, and driving engagement.
Andrew Capland

Andrew Capland

Founder, Delivering Value and Former Head of Growth, Wistia
        Your product's growth depends on how successful you are in onboarding new users. Ramli offers a specific, detailed, and useful approach to improve your product's onboarding.
Hiten Shah

Hiten Shah

Co-Founder, Nira, Crazy Egg, and KISSMetrics
        Ramli's not just a thought leader--he's the real deal. he takes yucky, confusing, and stress-inducing onboarding experiences and makes them user-friendly and effective. 
Lyla Rozelle

Lyla Rozelle

Sr. Product Manager, Quickbase
        To design onboarding that turns new users into customers, you have to deeply understand your users' goals. Ramli will help you do that so you can avoid missteps and wow users from day one.
Katelyn Bourgoin

Katelyn Bourgoin

CEO, Customer Camp
        If there’s anyone who knows the most about onboarding, it’s Ramli. His EUREKA Framework helped me significantly improve WordPress's activation rate and free-to-paid conversion.
Phil Gamache

Phil Gamache

Former Director of Growth Marketing, WordPress.com
        If a company is taking off, Ramli studies its onboarding. Having done so for so many years, he has built up an industry-leading perspective on what does and doesn't work.
Aakash Gupta

Aakash Gupta

CPO, Product Growth and Former VP of Product, Apollo.io
        Having worked at Hotjar, Sprout Social, Teamwork, and now Bitly, I appreciate the level of detail and accountability Ramli lays out for the entire organization.
Tara Robertson

Tara Robertson

CMO, Bitly
A pattern of wavy dots

Join an upcoming cohort

User Onboarding Masterclass

Cohort 5

$497

Dates

Feb 4—28, 2025

Payment Deadline

Feb 4, 2025
Get reimbursed

Course schedule

2-3 hours per week

  • 4 live, hands-on workshops

    Tuesdays (US Time) | Thursdays (EU Time)

    Each workshop will involve hands-on, workshop-style sessions. We'll be using MIRO for each live session.


    US Timezone: Tuesdays from 12 pm to 1 pm ET


    Europe Timezone: Thursdays from 1 pm to 2 pm UTC

  • Self-paced lessons

    1 hour per week

    Learn at the pace that feels right for you! Every week, recorded modules will be available to view, each focused on various topics to help you build a habit-forming onboarding experience.


  • 3 hands-on projects

    1 hour per week

    This program is designed to be hands-on so you'll be building a habit-forming onboarding strategy for your product. I'll give individual feedback on all of your work


Free resource

Get my user onboarding swipe file for free

I've compiled +73 of the best user onboarding flows (and growing) from top companies like Shopify, Webflow, Wistia, and more.

Get it now for free

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

User Onboarding Masterclass

Cohort 5

$497

Dates

Feb 4—28, 2025

Payment Deadline

Feb 4, 2025
Get reimbursed

$497

4.8 (28)

·

4 Weeks