User Onboarding Masterclass for Product-Led Companies
4.7 (35)
4 Weeks
·Cohort-based Course
Build a habit-forming product onboarding strategy in 4 weeks. ⭐️ 107+ happy students from Appcues, Zapier, Twilio, Mixpanel, and more.
User Onboarding Masterclass for Product-Led Companies
4.7 (35)
4 Weeks
·Cohort-based Course
Build a habit-forming product onboarding strategy in 4 weeks. ⭐️ 107+ happy students from Appcues, Zapier, Twilio, Mixpanel, and more.
Trusted by fast-growing B2B SaaS brands
Course overview
60-80% of new users don't come back after Day 1. Let's fix that.
If you've been in the SaaS space for some time, you're probably all too familiar with these problems:
❌ Users abandon your product after the first day of signing up.
❌ New customers leave feeling frustrated and confused.
❌ For self-serve products, very few free users upgrade.
The problem usually comes down to one core issue: your product’s onboarding.
That’s because today’s users don’t have the time (or the patience) to figure things out themselves.
They expect things to be intuitive. Easy. And fast.
Which means that even if you have a brilliant product, product-market fit, and the sexiest UI...
If your onboarding is anything less than silky-smooth, new customers will quit before ever achieving those mind-blowing “Aha!” moments. 😵
In this live cohort-based course, you'll learn my battle-tested EUREKA Onboarding Framework™,️ used by companies like Mixpanel, Zapier, and Outsystems, that will get you more loyal customers in a fraction of the time.
After completing this course, you'll have everything you need to build an onboarding strategy that could:
✅ Reduce your time-to-first-value to a few minutes (not hours or days) of signing up.
✅ Increase your free-to-paid conversion by 2-3x (if you have a self-serve product)
✅ Turn more customers into loyal champions, resulting in upsell opportunities and higher CLV.
Who is this course for
01
You're a product or design leader who is sick of your product's onboarding not engaging and activating new users to the "Aha" moment.
02
You're a customer success leader or manager who wants to reduce the time it takes to successfully onboard new customers.
03
You're a growth marketer who wants a proven onboarding strategy that activates and converts users into paying customers.
What's included in the course:
My proven EUREKA Framework™️ to improve your onboarding experience.
You'll be able to confidently build and deliver first product experiences that help new users easily adopt new habits with your product.
Dozens of templates, cheat sheets, and swipe files to start making an impact now.
You'll be able to quickly apply concepts from the course using the templates and cheat sheets that I use for all my clients.
4 weeks of live, interactive workshops and Q&A sessions
You'll get guidance and feedback in an intimate setting with Ramli John, one of the top customer onboarding experts in the world.
12 months of access to an online community for support and networking.
For post-course support, you'll be invited to a private online group of onboarding, product, growth, and CS leaders. I host monthly 1-hour group calls.
A signed early copy of my new book before it launches June 2025
I'm writing a new book "EUREKA: The Customer Onboarding Playbook for High-Growth B2B Companies."
This course includes
8 interactive live sessions
Lifetime access to course materials
36 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
User Onboarding Masterclass for Product-Led Companies
Course syllabus
Week 1
Feb
4
Workshop 1 (US Timezone) - Understand User Success
Feb
6
Workshop 1 (Europe Timezone) - Understand User Success
Module 1: The EUREKA Onboarding Framework™️
Module 2: Understand User Success
Week 2
Feb
11
Workshop 2 (US Timezone) - Craft The New User Journey
Feb
13
Workshop 2 (Europe Timezone) - Craft The New User Journey
Module 3: Reverse Journey Map From Signup to Success
Week 3
Feb
18
Workshop 3 (US Timezone) - Keep New Users Engaged
Feb
20
Workshop 3 (Europe Timezone) - Keep New Users Engaged
Module 4: Keep New Customers Engaged In and Out of The Product
Week 4
Feb
25
Workshop 4 (US Timezone) - Personalization and Graduation
Feb
27
Workshop 4 (Europe Timezone) - Personalization and Graduation
Module 5: Personalize The Onboarding Experience
Bonus
Swipe Files and Templates
4.7 (35 ratings)
What students are saying
This course is hands-on and interactive. It's not just another boring lecture series.
Here's a preview of one of the live workshops.
Meet your instructor
Ramli "RJ" John
Founder Delight Path. Bestselling author of Product-Led Onboarding (+30K sold)
Ramli John is the founder of Delight Path and the bestselling author of the book Product-Led Onboarding. In it, he shares the EUREKA Framework™️ used by fast-growing B2B SaaS companies like Mixpanel, Snappa, and Zapier.
With over 40,000 copies sold worldwide, Ramli's book has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers.
As an activation and retention growth consultant, Ramli John is on a mission to help as many B2B SaaS companies build delightful and habit-forming onboarding experiences.
Ramli John is a highly sought-after educator and keynote speaker, having spoken to thousands of growth leaders at SaaStock, Hotjar's HOTSAUCE conference, PLGTM summit, and more.
His true passion is teaching and honing his workshop facilitation skills. As you can see from this course's 4.8-star rating, Ramli's past students enjoyed it as much as he did!
Join the course and get an early copy of my new book before it launches June 2025
My new book is called "EUREKA: The Product Onboarding Playbook for High-Growth B2B Companies."
Testimonials from world-class tech leaders and experts
Nir Eyal
Kate Syuma
Amanda Natividad
Sean Ellis
Danny Villarreal
Georgiana Laudi
Meg Gowell
Andrew Capland
Hiten Shah
Lyla Rozelle
Katelyn Bourgoin
Phil Gamache
Aakash Gupta
Tara Robertson
Join an upcoming cohort
User Onboarding Masterclass for Product-Led Companies
Cohort 5
$647
Dates
Payment Deadline
Course schedule
2-3 hours per week
4 live, hands-on workshops
Tuesdays (US Time) | Thursdays (EU Time)
Each workshop will involve hands-on, workshop-style sessions. We'll be using MIRO for each live session.
US Timezone: Tuesdays from 12 pm to 1 pm ET
Europe Timezone: Thursdays from 1 pm to 2 pm UTC
Self-paced lessons
1 hour per week
Learn at the pace that feels right for you! Every week, recorded modules will be available to view, each focused on various topics to help you build a habit-forming onboarding experience.
3 hands-on projects
1 hour per week
This program is designed to be hands-on so you'll be building a habit-forming onboarding strategy for your product. I'll give individual feedback on all of your work
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Get my user onboarding audit template
I’ve audited 100s of onboarding experiences. Steal the exact template I use! 🤑
It'll help you separate mission-critical steps from the unnecessary ones in your onboarding process.
Get it now for free
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
User Onboarding Masterclass for Product-Led Companies
Cohort 5
$647
Dates
Payment Deadline