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SaaS Onboarding Masterclass

4 Weeks


Cohort-based Course

Turn new users into happy, lifelong customers using a proven framework.

Course overview

40-60% of new users don't come back after Day 1. Let's fix that.

If you've been in the SaaS space for some time, you're probably all too familiar with these problems:

❌ Free accounts don’t convert to paid nearly as often as you would like.

❌ A large chunk of users never experience the full value of the product.

❌ Tons of free accounts get opened, but the users disappear and never fully activate.

The problem usually comes down to one core issue: your product’s onboarding.

And that’s because today’s users don’t have the time (or the patience) to try and figure things out by themselves.

They expect things to be intuitive. Easy. And fast.

Which means that even if you have a brilliant product, product-market fit, and the sexiest UI...

If your onboarding is anything less than silky-smooth, your users will quit before ever achieving those mind-blowing “Aha!” moments. 😵

In this live cohort-based course, I'll help you apply the 6-step proven strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal customers in a fraction of the time.

Who is this course for


You're a product leader or manager who is sick of your product's onboarding not giving you the results you want.


You're a growth marketer or CS manager who wants a proven onboarding strategy that activates and converts users into paying customer.


You're a founder with marketing, design, or product chops who wants setup a self-serve onboarding experience for new users.

In four weeks, you'll get...

A framework to critically evaluate onboarding processes.

You'll be able to identify bottlenecks and fix usability flaws in your user onboarding experience using a data-based approach.

A proven strategy to improve your product's onboarding experience.

You'll be able to confidently build and deliver first product experiences that help new users easily adopt new habits with your product.

Templates and cheat sheets to start making impact now.

You'll be able to quickly apply concepts from the course using the templates and cheat sheets that I use for all my clients.

Access to an online community for support and networking.

You'll be invited to a private online group where you can find support and friendship from your peers, and reach out to me any time you have a question.

Direct access and Q&A sessions with user onboarding experts.

You'll get guidance and feedback in an intimate setting from Ramli John, Andrew Capland, and Gia Laudi.

Course syllabus

7 live sessions • 4 modules • 17 lessons • 3 projects
Expand all modules
  • Week 1

    Nov 28—Dec 3


    • Nov


      SaaS Onboarding Masterclass - Workshop 1

      Tue, Nov 28, 5:00 PM - 6:00 PM UTC

    • Nov


      SaaS Onboarding Masterclass - Workshop 2

      Thu, Nov 30, 5:30 PM - 6:30 PM UTC


    • Module 1: Understand User Success

    • Module 2: Craft Your New User Journey

  • Week 2

    Dec 4—Dec 10


    • Dec


      SaaS Onboarding Masterclass - Workshop 3

      Tue, Dec 5, 5:00 PM - 6:00 PM UTC

    • Dec


      SaaS Onboarding Masterclass - Workshop 4

      Thu, Dec 7, 5:00 PM - 6:00 PM UTC


    • Module 3: Guide Users With Effective Triggers

    • Module 4: Personalize The Onboarding Experience

  • Week 3

    Dec 11—Dec 17


    • Dec


      SaaS Onboarding Masterclass - Office Hour with Andrew Capland

      Tue, Dec 12, 5:00 PM - 6:00 PM UTC

    • Dec


      SaaS Onboarding Masterclass - Office Hour with Gia Laudi

      Thu, Dec 14, 5:00 PM - 6:00 PM UTC

  • Week 4

    Dec 18—Dec 19


    • Dec


      SaaS Onboarding Masterclass Graduation + Final Office Hours with Ramli John

      Tue, Dec 19, 5:00 PM - 6:00 PM UTC

What people are saying

        Before you can get HOOKED on your product, you have to first ensure they start using it. Ramli provides a detailed, practical, how-to guide to crafting the perfect onboarding experience.
Nir Eyal

Nir Eyal

Author, Hooked and Indistractable
        Ramli breaks down everything a product-led business needs to know about onboarding—from understanding our users, defining success criteria, and driving engagement.
Andrew Capland

Andrew Capland

Founder, Delivering Value
        Ramli takes the daunting task of user onboarding and turns it into an actionable step-by-step process that enables customer engagement and growth marketing.
Amanda Natividad

Amanda Natividad

VP of Marketing, SparkToro
        Your product's growth depends on how successful you are in onboarding new users. Ramli offers a specific, detailed, and useful approach to improve your product's onboarding.
Hiten Shah

Hiten Shah

Co-Founder, Nira, Crazy Egg, and KISSMetrics
        I love how Ramli breaks down an actionable framework for user onboarding emails that you can follow step-by-step.
Corey Haines

Corey Haines

Founder, and
        To design onboarding that turns new users into customers, you have to deeply understand your users' goals. Ramli will help you do that so you can avoid missteps and wow users from day one.
Katelyn Bourgoin

Katelyn Bourgoin

CEO, Customer Camp

Meet your instructor

Ramli John

Ramli John

Growth Coach and Author of Bestselling Book "Product-Led Onboarding"

Ramli John is the Content Director at Appcues and author of the bestselling book Product-Led Onboarding.

As a SaaS growth coach, he’s worked with companies such as Mixpanel, Microsoft, Ubisoft, and more to improve their onboarding and accelerate their growth.

Ramli has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.

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Get my SaaS onboarding email swipe file.

I've compiled +213 of the best SaaS onboarding emails (and growing) from top companies like Shopify, Webflow, Wistia, and more.

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Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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