SaaS Onboarding Email Masterclass
3 Weeks
·Cohort-based Course
Turn more users into customers using onboarding emails
SaaS Onboarding Email Masterclass
3 Weeks
·Cohort-based Course
Turn more users into customers using onboarding emails
Course overview
Users aren't ignoring your onboarding emails. They're ignoring you.
SaaS onboarding emails can help users experience the "Aha!" moment and turn them into paying customers.
But crafting a high-impact onboarding email sequence is more than just stringing a few words and scheduling them for new users.
It takes a proven onboarding email strategy, sequence, and segmentation.
This course will help you boost your SaaS activation rate and free-to-paid conversion using onboarding emails.
This course is for you if...
01
You're sick of your onboarding emails getting ignored and not giving you the results you want.
02
You want a proven onboarding email strategy that activates and converts users into paying customers.
03
You're a SaaS marketer or a founder with marketing chops who wants to take your onboarding emails to the next level.
Key outcomes
Drive user activation and engagement.
Unlock strategies to effectively guide your users through their initial journey, boosting user activity and setting the stage for ongoing engagement.
Turn your emails into conversion engines.
Whip up onboarding emails that charm users, tickle their curiosity, and gently nudge them to hit 'Purchase.'
Leverage data-driven email insights.
Interpret key metrics, run A/B tests, and leverage data-driven insights to continually optimize your onboarding email strategy.
Harness the power of personalization.
Shape content to each user's unique journey and behavior, and watch your engagement and conversions go sky-high!
SaaS Onboarding Email Masterclass
What people are saying
Amanda Natividad
Wes Bush
Nir Eyal
Tara Robertson
Katelyn Bourgoin
Corey Haines
Josh Ho
Chastity Eggleston
Meet your instructor
Ramli John
@ramlijohn
Ramli John is the Content Director at Appcues and author of the bestselling book Product-Led Onboarding.
As a PLG and marketing coach, he’s worked with companies such as Mixpanel, Microsoft, Ubisoft, and more to accelerate their growth.
An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.
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SaaS Onboarding Email Masterclass
Course schedule and syllabus
4-6 hours per week
Module 1: Understand user success.
Tuesday, Sep 26, 1:00pm - 2:30pm ET
In the first live workshop, you'll:
- Define what 'end user success' looks like for your product (even if you have a complex product or a multi-segment audience).
- Map out your ideal customer journey, which will become the foundation of your onboarding email sequence.
Module 2: Nudge users toward their "nirvana."
Thursday, Sep 28, 1:00pm - 2:30pm ET
Once you know what success looks like for your users, it's now time to:
- Guide users to their "Aha" moment using the 3 components BJ Fogg's behavior model.
- Identify gaps in your content and resources to help users get the most out of your product.
Module 3: Craft CTAs that close the deal.
Tuesday, Oct 3, 1:00pm - 2:30 pm ET
When the users have finally seen the light and experienced your product's value, the next step is to:
- Show them the value of upgrading to a paid plan and purchasing your product.
- Guiding them to a salesperson or customer success team member to close the deal.
Module 4: Power it up with personalization.
Thursday, Oct 5, 1:00 pm - 2:30 pm ET
Go beyond adding users' first names to personalize your onboarding emails. In this workshop, you'll:
- Segment your onboarding email sequence based on unique factors to your product, including user intent or job function.
- Ideate on future improvements to your onboarding emails.
Feedback session and graduation.
Thursday, Oct 12, 1:00pm to 2:30pm ET
Students can join a feedback session with Ramli John.
Get my SaaS onboarding email swipe file.
I've compiled +213 of the best SaaS onboarding emails (and growing) from top companies like Shopify, Webflow, Wistia, and more.
Get access to my swipe file.
Bonus perks for being part of the founding cohort
🤝 A small and intimate cohort
I'm capping the first cohort to 15 students so I can dedicate more time to each participant.
📔 A digital copy of my book
You'll get access to the PDF and e-book copy of my book. (Value: $20)
💬 3 months of unlimited Slack support
I'll answer questions or feedback requests you may have after the course over Slack. (Value: $750)
☎️ One-hour onboarding strategy call
You'll get a 60-minute strategy call with me to review and audit your onboarding. (Value: $1,000)
Frequently Asked Questions
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