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Build in Public Mastery

A 3-week cohort-based course to give you the mindset, frameworks & tools to use your own stories to get 1,000 superfans.

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Course overview

Show Your Work and Build a Super Loyal Audience 🙌


Forget what you've learned about marketing. What you want is to build trust and bond with your audience by Building in Public.


When done right, you can also unlock your business growth by using it as your sales, product development, and community strategy.


This Course is For You if 💬

01

You already show up on social media but it seems like no one is listening to you

02

You have your fingers on the keyboard but freeze up because you don't know what to share - is this boring? Is this bragging?

03

You read books & take courses on building an audience but the hacky tactics feel inauthentic to you

What You'll Achieve 💪

You'll be comfortable sharing the ups and downs of your journey 📢

Your audience is sick of hearing more fluffy marketing stories. When you open up and share the behind-the-scenes with them, they want to follow you and see what you'll do next!

You'll interact with your audience confidently 👍

When you post, you know how to prompt them to join the conversations. When they reply, you know how to keep it going. You'll be nurturing each interaction with a prospective superfan

You'll have a system from documenting to sharing 🎯

You no longer have to spend hours each day on social media fighting for attention. With a simple system, you can quickly capture key happenings and turn them into meaningful stories people can resonate with

You'll grow your super loyal audience and they'll support your work 🚀

Hacky tactics help you gain followers quickly, but since they're not following "you" as a person, the effect doesn't last. You'll focus on your loyal fans, and they'll help you make new products, give feedback, and spread the word

Past Student Transformations 💫

        A year ago, I wanted to build an audience on Twitter but I didn't know where to start. I'm so glad I found Kevon. He's incredibly insightful and able to break down what works so that it's easy to understand. I'm now able to understand and use authenticity and relatability to involve my audience.
Eddie Bockelman

Eddie Bockelman

Founder of Bright Outlook
        As an indie hacker, I knew the importance about building an audience & sharing your voice, yet it felt like I was climbing a mountain. With Kevon’s advice and tactics, it made me feel comfortable about just being me, confident in what I had to say, and just being more open and authentic.
Miguel Espinoza

Miguel Espinoza

Creator of TurboNav
        I always wanted to find my voice. I had many scattered thoughts and lacked focus. Kevon’s framework helped me discover myself. In a few weeks, I made more progress than I would have in a year's time. Another benefit of the course is the supportive cohort members, each bringing in a valuable perspective.
Meera Datey

Meera Datey

Founder of AskTeamHow
        Kevon’s expertise, wisdom, and insight are incredible. I learned, and it reminded me of things I can and should do to grow and engage my audience during the course. From day one, the odds will be in your favor. It was very actionable, but also very insightful at the same time - I loved it.
Mike Cardona

Mike Cardona

Creator of Share in Public
        I’d like to thank Kevon for putting this incredible course together. It’s transformed the way I think of my personal brand and audience building. It makes sense to me as when I look at my real-life interactions, I naturally gravitate to people who I perceive as ‘authentic’, and online is no different.
Maitry Vaghela

Maitry Vaghela

Founder of ener7
        I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience. I’d recommend Kevon’s course to anyone who ‘feels the fear’ but still has a burning desire to create.
Luke Tyler

Luke Tyler

Founder of Melobleep

Meet Your Instructor 👋

Kevon Cheung

Kevon Cheung

Hey there!

1 year ago (Nov 2020), I was a nobody on the Internet with no personal brand, no audience, nothing! 💢

After putting a stop to my venture-backed startup, I started sharing publicly my failures, lessons learned, and new things I was working on.

All of a sudden, my Twitter followers started growing rapidly! 🚀 And it has grown to 5,800+ followers as of Oct 2021.

That's when I first realized Building in Public can fuel my audience growth.

It was refreshing to know that people don't want the perfect, BS marketing stories. They want the real behind-the-scenes: both the ups and the downs 🔍

So I continue to show up as myself and share things I'm building openly. Along the way, I've made so many friends & super fans who support my work.

Since then, I wrote the Building in Public Definitive Guide that has helped 6,000+ entrepreneurs and creators and run a Building in Public community called Public Lab.

I've also shared everything I've learned in courses and helped 100+ entrepreneurs kick off their Building in Public journey.

Are you ready to do this? If so, get out of your comfort zone and join me!

Course syllabus

8 live sessions • 42 lessons • 13 projects

Week 1

Nov 28
    Nothing scheduled for this week

Week 2

Nov 29—Dec 5

    Nov

    30

    Build in Public Mastery - Workshop 1 (How to Overcome Your Fear of Expressing Yourself Online)

    Tue 11/304:00 PM—5:30 PM (UTC)

    Dec

    2

    Build in Public Mastery - Workshop 2 (How to Capture & Highlight Key Happenings in Your Journey)

    Thu 12/24:00 PM—5:30 PM (UTC)

Week 3

Dec 6—Dec 12

    Dec

    7

    Build in Public Mastery - Workshop 3 (How to Tie Your Stories to Your Business Goals)

    Tue 12/74:00 PM—5:30 PM (UTC)

    Dec

    8

    Build in Public Mastery Office Hours - Session 1

    Wed 12/81:00 AM—2:00 AM (UTC)
    Optional

    Dec

    9

    Build in Public Mastery - Workshop 4 (How to Build a System to Avoid Going Crazy)

    Thu 12/94:00 PM—5:30 PM (UTC)

Week 4

Dec 13—Dec 16

    Dec

    14

    Build in Public Mastery - Workshop 5 (How to Involve & Engage Your Audience Publicly)

    Tue 12/144:00 PM—5:30 PM (UTC)

    Dec

    15

    Build in Public Mastery Office Hours - Session 2

    Wed 12/151:00 AM—2:00 AM (UTC)
    Optional

    Dec

    16

    Build in Public Mastery - Workshop 6 (How to Deepen Your Relationships with Your Audience)

    Thu 12/164:00 PM—5:30 PM (UTC)

Bonus

    Orientation

    Welcome to Build in Public Mastery! Over the next 3 weeks, you'll work towards becoming a public-minded entrepreneur with amazing people from around the world! Are you ready?

    • ✍️

      Send in your onboarding survey

      Submit by Nov 27
    • 📄

      It all starts from finding your tribe & friends online

    • 📄

      BIPM2 student directory

    • 📄

      Be the unique you <4 mins>

    • 📄

      Orientation recording <47 mins>

    • 📄

      Orientation slides

    Onboarding

    Watch these 4 short videos to get you set up for success in this course. Complete page 2 of your course workbook before Workshop 1.

    • ✍️

      Course workbook [MAKE A COPY & PUT YOUR NAME]

      Submit by Dec 4
    • 📄

      3 things you should think about <5 mins>

    • 📄

      How to make the most out of this course <5 mins>

    • 📄

      Twitter 101 <6 mins>

    • 📄

      Maven portal tour <3 mins>

    Week 1 - W1 - How to Overcome Your Fear of Expressing Yourself Online

    We start off with "you" first. Only when you're comfortable expressing yourself, then you can attract people to follow you.


    After the workshop, post your story in the public and share the link on Slack! Complete pages 3-4 of your course workbook.

    8 items

    Week 1 - W2 - How to Capture & Highlight Key Happenings in Your Journey

    To express yourself, you need to capture what's happening in your daily life as you build your business. In this module, you'll document all sorts of happenings and turn them into quick sharing.


    After the workshop, please complete pages 5-10 of your course workbook.

    6 items

    Week 2 - W3 - How to Tie Your Stories to Your Business Goals

    If quick sharing is your step 1, writing attractive stories and tying them to your goals is steps 2 & 3. You want to show your work and grow your audience & business at the same time.


    After the workshop, please complete page 11 of your course workbook.

    7 items

    Week 2 - W4 - How to Build a System to Avoid Going Crazy

    You're not going to get burned out and give up everything you've built so far. In this module, you'll design your own system to play the long game.

    7 items

    Week 3 - W5 - How to Involve & Engage Your Audience Publicly

    Most entrepreneurs don't get the luxury to get lots of early feedback to build the right products, but you can. You'll reverse-engineer what you need in your business and get your audience to help you out.

    5 items

    Week 3 - W6 - How to Deepen Your Relationships with Your Audience

    Working with your audience means you have to talk to and engage them often. This is how super fans are created. In this final module, you'll learn effective ways to start and maintain these online relationships.

    8 items

    Graduation

    Congrats! You've achieved so much in these 3 weeks!

    3 items

What Caused Luke to Embrace Building in Public 👏

What You Can Expect 😎

What You Can Expect 😎

You'll have a blended learning experience


  • 6 modules in 3 weeks
  • 6 live Zoom workshops, 2 per week
  • A course workbook ✍ designed to help you work through the course
  • Personalized feedback from Kevon
  • 15+ videos 🎥 on key concepts
  • 15+ articles & case studies
  • 2 office hours in weeks 2 & 3
  • Buddy system 🤝
  • Orientation & graduation party 🎉
  • Slack community
  • Lifetime access to materials & recordings

How to get in & the course fee


  • You'll first submit your application and the most committed entrepreneurs will be accepted
  • Course fee for Feb 2022 cohort is $600 and it will go up to $750 in the next cohort
  • If you're not 100% happy with this course, I'll do a full refund to you before 1st week of the course ends. No questions asked.

Be part of an ongoing community


You'll join our community of fellow Build in Public entrepreneurs with lifetime access. It is a support system where you'll learn, inspire, and grow a loyal audience together

Let's keep each other accountable


You and I won't give in to these 🤜🤛:

  • Long, boring lectures
  • Impatient students who "want 500+ followers in 3 weeks"
  • Disrespectful classmates

FAQ

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