Build in Public Mastery

3 Weeks


Cohort-based Course

A 3-week cohort-based course to give you the mindset, frameworks & tools to use your own stories to get 1,000 superfans.

Course overview

Show Your Work and Build a Super Loyal Audience 🙌

Forget what you've learned about marketing. What you want is to build trust and bond with your audience by Building in Public.

When done right, you can also unlock your business growth by using it as your sales, product development, and community strategy.

This Course is For You if 💬


You already show up on social media but it seems like no one is listening to you


You have your fingers on the keyboard but freeze up because you don't know what to share - is this boring? Is this bragging?


You read books & take courses on building an audience but the hacky tactics feel inauthentic to you

What You'll Achieve 💪

You'll be comfortable sharing the ups and downs of your journey 📢

Your audience is sick of hearing more fluffy marketing stories. When you open up and share the behind-the-scenes with them, they want to follow you and see what you'll do next!

You'll interact with your audience confidently 👍

When you post, you know how to prompt them to join the conversations. When they reply, you know how to keep it going. You'll be nurturing each interaction with a prospective superfan

You'll have a system from documenting to sharing 🎯

You no longer have to spend hours each day on social media fighting for attention. With a simple system, you can quickly capture key happenings and turn them into meaningful stories people can resonate with

You'll grow your super loyal audience and they'll support your work 🚀

Hacky tactics help you gain followers quickly, but since they're not following "you" as a person, the effect doesn't last. You'll focus on your loyal fans, and they'll help you make new products, give feedback, and spread the word

Past Student Transformations 💫

        A year ago, I wanted to build an audience on Twitter but I didn't know where to start. I'm so glad I found Kevon. He's incredibly insightful and able to break down what works so that it's easy to understand. I'm now able to understand and use authenticity and relatability to involve my audience.
Eddie Bockelman

Eddie Bockelman

Founder of Bright Outlook
        As an indie hacker, I knew the importance about building an audience & sharing your voice, yet it felt like I was climbing a mountain. With Kevon’s advice and tactics, it made me feel comfortable about just being me, confident in what I had to say, and just being more open and authentic.
Miguel Espinoza

Miguel Espinoza

Creator of TurboNav
        I always wanted to find my voice. I had many scattered thoughts and lacked focus. Kevon’s framework helped me discover myself. In a few weeks, I made more progress than I would have in a year's time. Another benefit of the course is the supportive cohort members, each bringing in a valuable perspective.
Meera Datey

Meera Datey

Founder of AskTeamHow
        Kevon’s expertise, wisdom, and insight are incredible. I learned, and it reminded me of things I can and should do to grow and engage my audience during the course. From day one, the odds will be in your favor. It was very actionable, but also very insightful at the same time - I loved it.
Mike Cardona

Mike Cardona

Creator of Share in Public
        I’d like to thank Kevon for putting this incredible course together. It’s transformed the way I think of my personal brand and audience building. It makes sense to me as when I look at my real-life interactions, I naturally gravitate to people who I perceive as ‘authentic’, and online is no different.
Maitry Vaghela

Maitry Vaghela

Founder of ener7
        I want to thank Kevon for introducing me to the idea of building in public. It has helped me to be open, authentic, and to share knowledge and experience. I’d recommend Kevon’s course to anyone who ‘feels the fear’ but still has a burning desire to create.
Luke Tyler

Luke Tyler

Founder of Melobleep
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Meet Your Instructor 👋

Kevon Cheung

Kevon Cheung

Hey there!

1 year ago (Nov 2020), I was a nobody on the Internet with no personal brand, no audience, nothing! 💢

After putting a stop to my venture-backed startup, I started sharing publicly my failures, lessons learned, and new things I was working on.

All of a sudden, my Twitter followers started growing rapidly! 🚀 And it has grown to 5,800+ followers as of Oct 2021.

That's when I first realized Building in Public can fuel my audience growth.

It was refreshing to know that people don't want the perfect, BS marketing stories. They want the real behind-the-scenes: both the ups and the downs 🔍

So I continue to show up as myself and share things I'm building openly. Along the way, I've made so many friends & super fans who support my work.

Since then, I wrote the Building in Public Definitive Guide that has helped 6,000+ entrepreneurs and creators and run a Building in Public community called Public Lab.

I've also shared everything I've learned in courses and helped 100+ entrepreneurs kick off their Building in Public journey.

Are you ready to do this? If so, get out of your comfort zone and join me!

Hand-Crafted Curriculum 🔥


Module 1 - Overcome Your Fear of Expressing Yourself Online

An audience is built on your brand and voice, and your voice is built on your ability to put yourself out there. No successful online entrepreneurs can get away with hiding behind their screens. This is why we start off with removing your fear to share your own thoughts and stories.


Module 2 - Capture & Highlight Key Happenings in Your Journey

Expensive audience-building courses show you all the social media growth hacks to get you more followers. But the truth is ... these hacks are not sustainable. You want people to follow you based on who you are, and the only way to do so is to show your work. Guess what - your work is interesting if you know how to frame it.


Module 3 - Tie Your Stories to Your Business Goals

You don't want to tweet into the void and then pray that someone will reply. You also don't want to write tweets that cannot drive your business goals. What you want is to write stories to get people to follow your journey while checking out your work. All you need is a framework that connects the dots.


Module 4 - Build a System to Avoid Going Crazy

With books and self-paced courses, you can only see examples and learn theories. In this course, you'll be breaking things into actionable small steps and building a system so it won't eat up all your time. If you want to play the long game, it is important that you develop an approach so you won't be burned out.


Module 5 - Involve & Engage Your Audience Publicly

Many entrepreneurs imagine solutions and find out no one wants what they've built. You can avoid this by directly involving your audience often. You just need to know how to ask the right questions to prompt their responses. Best part? You'll find that they are invested in your success because they play a key part in it.


Module 6 - Deepen Your Relationships with Your Audience

So far, a lot has been about you - your fear, your stories, and your approach. To make them your super fans, it is more a 2-way interaction and that goes beyond your own action. No worries - when you grasp the essence of how online relationships work, you are on the way to your 1,000 super fans.

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What Caused Luke to Embrace Building in Public 👏

What You Can Expect 😎

What You Can Expect 😎

You'll have a blended learning experience

  • 6 modules in 3 weeks
  • 6 live Zoom workshops, 2 per week
  • A course workbook ✍ designed to help you work through the course
  • Personalized feedback from Kevon
  • 15+ videos 🎥 on key concepts
  • 15+ articles & case studies
  • 2 office hours in weeks 2 & 3
  • Buddy system 🤝
  • Orientation & graduation party 🎉
  • Slack community
  • Lifetime access to materials & recordings

How to get in & the course fee

  • You'll first submit your application and the most committed entrepreneurs will be accepted
  • Course fee for Feb 2022 cohort is $600 and it will go up to $750 in the next cohort
  • If you're not 100% happy with this course, I'll do a full refund to you before 1st week of the course ends. No questions asked.

Be part of an ongoing community

You'll join our community of fellow Build in Public entrepreneurs with lifetime access. It is a support system where you'll learn, inspire, and grow a loyal audience together

Let's keep each other accountable

You and I won't give in to these 🤜🤛:

  • Long, boring lectures
  • Impatient students who "want 500+ followers in 3 weeks"
  • Disrespectful classmates


Is this course only for Twitter? Will I get followers in 3 weeks?
When does this cohort start?
What time are the live sessions?
What if I cannot attend one live workshop?
How many hours/week should I expect to commit to the course?
Will I have access to the content and community after the cohort "ends"?
Do you offer any discount?
What is your refund policy?
I have more questions, how can I contact you?
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