3 Weeks
Β·Cohort-based Course
A 3-week cohort-based course to give you the mindset, frameworks & tools to use your own stories to get 1,000 superfans.
3 Weeks
Β·Cohort-based Course
A 3-week cohort-based course to give you the mindset, frameworks & tools to use your own stories to get 1,000 superfans.
Hosted by
Course overview
Forget what you've learned about marketing. What you want is to build trust and bond with your audience by Building in Public.
When done right, you can also unlock your business growth by using it as your sales, product development, and community strategy.
01
You already show up on social media but it seems like no one is listening to you
02
You have your fingers on the keyboard but freeze up because you don't know what to share - is this boring? Is this bragging?
03
You read books & take courses on building an audience but the hacky tactics feel inauthentic to you
You'll be comfortable sharing the ups and downs of your journey π’
Your audience is sick of hearing more fluffy marketing stories. When you open up and share the behind-the-scenes with them, they want to follow you and see what you'll do next!
You'll interact with your audience confidently π
When you post, you know how to prompt them to join the conversations. When they reply, you know how to keep it going. You'll be nurturing each interaction with a prospective superfan
You'll have a system from documenting to sharing π―
You no longer have to spend hours each day on social media fighting for attention. With a simple system, you can quickly capture key happenings and turn them into meaningful stories people can resonate with
You'll grow your super loyal audience and they'll support your work π
Hacky tactics help you gain followers quickly, but since they're not following "you" as a person, the effect doesn't last. You'll focus on your loyal fans, and they'll help you make new products, give feedback, and spread the word
Build in Public Mastery
Eddie Bockelman
Miguel Espinoza
Meera Datey
Mike Cardona
Maitry Vaghela
Luke Tyler
Hey there!
1 year ago (Nov 2020), I was a nobody on the Internet with no personal brand, no audience, nothing! π’
After putting a stop to my venture-backed startup, I started sharing publicly my failures, lessons learned, and new things I was working on.
All of a sudden, my Twitter followers started growing rapidly! π And it has grown to 5,800+ followers as of Oct 2021.
That's when I first realized Building in Public can fuel my audience growth.
It was refreshing to know that people don't want the perfect, BS marketing stories. They want the real behind-the-scenes: both the ups and the downs π
So I continue to show up as myself and share things I'm building openly. Along the way, I've made so many friends & super fans who support my work.
Since then, I wrote the Building in Public Definitive Guide that has helped 6,000+ entrepreneurs and creators and run a Building in Public community called Public Lab.
I've also shared everything I've learned in courses and helped 100+ entrepreneurs kick off their Building in Public journey.
Are you ready to do this? If so, get out of your comfort zone and join me!
01
Module 1 - Overcome Your Fear of Expressing Yourself Online
An audience is built on your brand and voice, and your voice is built on your ability to put yourself out there. No successful online entrepreneurs can get away with hiding behind their screens. This is why we start off with removing your fear to share your own thoughts and stories.
02
Module 2 - Capture & Highlight Key Happenings in Your Journey
Expensive audience-building courses show you all the social media growth hacks to get you more followers. But the truth is ... these hacks are not sustainable. You want people to follow you based on who you are, and the only way to do so is to show your work. Guess what - your work is interesting if you know how to frame it.
03
Module 3 - Tie Your Stories to Your Business Goals
You don't want to tweet into the void and then pray that someone will reply. You also don't want to write tweets that cannot drive your business goals. What you want is to write stories to get people to follow your journey while checking out your work. All you need is a framework that connects the dots.
04
Module 4 - Build a System to Avoid Going Crazy
With books and self-paced courses, you can only see examples and learn theories. In this course, you'll be breaking things into actionable small steps and building a system so it won't eat up all your time. If you want to play the long game, it is important that you develop an approach so you won't be burned out.
05
Module 5 - Involve & Engage Your Audience Publicly
Many entrepreneurs imagine solutions and find out no one wants what they've built. You can avoid this by directly involving your audience often. You just need to know how to ask the right questions to prompt their responses. Best part? You'll find that they are invested in your success because they play a key part in it.
06
Module 6 - Deepen Your Relationships with Your Audience
So far, a lot has been about you - your fear, your stories, and your approach. To make them your super fans, it is more a 2-way interaction and that goes beyond your own action. No worries - when you grasp the essence of how online relationships work, you are on the way to your 1,000 super fans.
You'll have a blended learning experience
How to get in & the course fee
Be part of an ongoing community
You'll join our community of fellow Build in Public entrepreneurs with lifetime access. It is a support system where you'll learn, inspire, and grow a loyal audience together
Let's keep each other accountable
You and I won't give in to these π€π€: