Cohort-based Course
Boost profitable sales by going back to basics.
Cohort-based Course
Boost profitable sales by going back to basics.
Course overview
Stop guessing how to grow your eComm brand.
Start building a solid strategy to increase revenue per customer (RPC).
01
You're a CEO/C-Suite who wants to know more about your marketing strategy.
02
You've recently started managing marketing for your organization.
03
You've been on the tactical side of marketing but have switched to developing your entire marketing strategy.
04
You're a social media, content, or PPC marketer but new to developing strategy.
05
You're a founder who's often been in the weeds with marketing and wants to build a best-in-class program.
Confusion to clarity
Devise marketing plans to easily crush your revenue goals.
Be your customer's hero
Design cringe-free, customer-centric marketing collateral.
Redefine the conversation
Defend your marketing strategy to avoid unnecessary changes and an overwhelming amount of last-minute additions.
Simplify your workload
Prioritize marketing tasks and projects with the highest rewards.
Community of Peers
Collaborate with professionals, just like yourself, in a private group setting.
B2C eComm Marketing Strategy Bootcamp
Lucia Chung
Sharon Newman
Patricia Gates
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15 years of B2C eCommerce experience
Stephanie started email marketing when she took over Home Decorators Collection's email program with only two training days. She quickly fell in love with the art and science needed to create a well-thought-out email campaign.
She was the first email hire at Balsam Brands, who built their email program from the ground up. Stephanie has also worked with numerous B2C eComm clients throughout the past few years, helping them develop best-in-class marketing programs.
By focusing on the customer, she grows RPC (revenue per customer) by optimizing existing campaigns and launching automated campaigns. She does so by cutting overall sends, which helps the brand's inbox placement, decreases unsubscribes, and grows overall CLV. In this class, she shares her ironclad method for building a solid marketing strategy.
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Sep
27
Sep
29
Sep
30
Develop an Email Strategy
10 to 12 hours
Tuesday, Jan. 16th & Thursday, Jan 18th 2024
9:00 am - 11:00 am PST
There will be an optional class on Friday at 10 am PST for Q&A.
Tuesday, Jan. 23rd & Thursday, Jan 25th 2024
9:00 am - 11 am PST
There will be an optional class on Friday at 10 am PST, with a Q&A session and a wrap-up party!
Self-paced lessons
You will get course material that you can pursue at any time, that's not required reading.
Capstone project
You'll graduate from this course with a rough outline or draft of your email marketing strategy.
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Copywriting
This course focuses on marketing strategy, not tactical details such as copywriting or how to build a campaign.
Launching automations
We will not review how to launch automations in a tactical manner.
Creative critiques of campaigns
We will not review individual emails for best practices (copy, design, CTA's).
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