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B2C Email Strategy Bootcamp

Cohort-based Course

Go from email marketing novice to expert in one week.

Hosted by

Stephanie Maassen-Deason

15 years of B2C eCommerce marketing experience

Course overview

B2C Email Marketing Strategy Bootcamp

Stop guessing how to grow your email program.


Start building a strong strategy to increase revenue per customer (RPC).

Who Will Benefit from This Course

01

You're a CEO/C-Suite who wants to know more about email marketing.

02

You've recently started managing the email channel for your organization.

03

You've been on the tactical side of email marketing but have switched to developing email strategy.

04

You're a social media, content, or PPC marketer and are new to the email channel.

05

You're a founder who's often been in the weeds with email marketing and wants to build a best-in-class program.

Key outcomes

Confusion to clarity

Devise email marketing plans to easily crush your revenue goals.

Be your customer's hero

Design cringe-free, customer-centric email deployments.

Redefine the conversation

Defend your email marketing strategy to avoid unnecessary changes and last-minute email additions.

Simplify your workload

Prioritize email marketing tasks and projects with the highest rewards.

Community of Peers

Collaborate with a group of professionals, just like yourself, in a private group setting.

See what people are saying

        Stephanie is a creative, data-driven marketer who understands how to bridge the gap between user desires and business goals.
Lucia Chung

Lucia Chung

Head of Content
        Stephanie is very detail oriented, an excellent researcher of new ideas and has an uncanny ability to dive deep into any situation. She has a creative eye for what marketing materials will engage the online customer.
Sharon Newman

Sharon Newman

Director of eCommerce & Marketing
        I consider Stephanie to be a reliable professional and expert in the field of digital marketing.
Patricia Gates

Patricia Gates

Director of Operations
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Meet your instructor

Stephanie Maassen-Deason

Stephanie Maassen-Deason

15 years of B2C eCommerce experience

Stephanie started email marketing when she took over Home Decorators Collection's email program with only two training days. She quickly fell in love with the art and science needed to create a well-thought-out email campaign. 


She was the first email hire at Balsam Brands, who built their email program from the ground up. Stephanie has also worked with numerous B2C eCommerce clients throughout the past few years, helping them develop best-in-class email/SMS marketing programs. 


By focusing on the customer, she grows RPC (revenue per customer) by optimizing existing campaigns and launching automated campaigns. She does so by cutting overall sends, which helps the brand's inbox placement, decreases unsubscribes, and grows email's lifetime value. In this class, she shares her iron-clad method for building a solid email/SMS strategy. 

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Course syllabus

01

Develop an email strategy

In this module, you will design an email strategy to support your unique business needs. By the end, you'll walk away with a bespoke strategy for success.

02

Email metrics overview

In this module, you'll distill how analyzing key email metrics will help uncover hidden opportunities within your program. Plus, learn how to convey a story using your email metrics.

03

Email marketing case studies

In this module, you'll review case studies so you can practice identifying ways to increase revenue per customer. At the end, you'll walk away with real-world examples of how to build a best-in-class email program.

04

Reframe the narriative

In this module, you'll prioritize your email plans so you can work on the tasks with the highest rewards. By the end of the session, I'll equip you with the tools needed to defend your plans with the C-Suite.

05

Q&A session

You'll get to ask questions about your email program's strategy and unique challenges.

Course schedule

4 to 6 hours
  • Tuesday, Sept. 20th & Thursday, Sept. 23rd

    9:00 am - 11:00 am PST

    There will be an optional class on Friday at 10 am PST. We'll have a Q&A session as well as a wrap-up party.

  • Self-paced lessons

    You will get course material that you can pursue at any time, that's not required reading.

  • Capstone project

    You'll graduate from this course with a rough outline or draft of your email marketing strategy.

Get reimbursed by your employer

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B2C Email Strategy Bootcamp

You will not learn

You will not learn

Copywriting

This course focuses on email strategy, not tactical details such as copywriting or how to build an email campaign.

Launching automations

We will not be reviewing how to launch automated emails within your ESP (email service provider).

Critiques of email campaigns

We will not review individual emails for best practices (copy, design, CTA's).

Frequently Asked Questions

Can I get reimbursed from my company?
I work full-time, what is the expected time commitment?
Who is this course for?
What happens if I can’t make a live session?
What deliverables/outcomes can I expect to walk away with?
What’s the refund policy?
How long will I have access to the content?
Who is this course NOT for?
How much access to Stephanie do I get?
Who should I contact if I have more questions?
Are there scholarships available?
Does it matter what ESP (email service provider) I work with?
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B2C Email Strategy Bootcamp