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B2C eComm Marketing Strategy Bootcamp

Cohort-based Course

Boost profitable sales by going back to basics.

Course overview

B2C eComm Marketing Strategy Bootcamp

Stop guessing how to grow your eComm brand.


Start building a solid strategy to increase revenue per customer (RPC).

Who Will Benefit from This Course

01

You're a CEO/C-Suite who wants to know more about your marketing strategy.

02

You've recently started managing marketing for your organization.

03

You've been on the tactical side of marketing but have switched to developing your entire marketing strategy.

04

You're a social media, content, or PPC marketer but new to developing strategy.

05

You're a founder who's often been in the weeds with marketing and wants to build a best-in-class program.

Key outcomes

Confusion to clarity

Devise marketing plans to easily crush your revenue goals.

Be your customer's hero

Design cringe-free, customer-centric marketing collateral.

Redefine the conversation

Defend your marketing strategy to avoid unnecessary changes and an overwhelming amount of last-minute additions.

Simplify your workload

Prioritize marketing tasks and projects with the highest rewards.

Community of Peers

Collaborate with professionals, just like yourself, in a private group setting.

See what people are saying

        Stephanie is a creative, data-driven marketer who understands how to bridge the gap between user desires and business goals.
Lucia Chung

Lucia Chung

Head of Content
        Stephanie is very detail oriented, an excellent researcher of new ideas and has an uncanny ability to dive deep into any situation. She has a creative eye for what marketing materials will engage the online customer.
Sharon Newman

Sharon Newman

Director of eCommerce & Marketing
        I consider Stephanie to be a reliable professional and expert in the field of digital marketing.
Patricia Gates

Patricia Gates

Director of Operations
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Meet your instructor

Stephanie Maassen-Deason

Stephanie Maassen-Deason

15 years of B2C eCommerce experience

Stephanie started email marketing when she took over Home Decorators Collection's email program with only two training days. She quickly fell in love with the art and science needed to create a well-thought-out email campaign. 


She was the first email hire at Balsam Brands, who built their email program from the ground up. Stephanie has also worked with numerous B2C eComm clients throughout the past few years, helping them develop best-in-class marketing programs. 


By focusing on the customer, she grows RPC (revenue per customer) by optimizing existing campaigns and launching automated campaigns. She does so by cutting overall sends, which helps the brand's inbox placement, decreases unsubscribes, and grows overall CLV. In this class, she shares her ironclad method for building a solid marketing strategy. 

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Course syllabus

01

Develop a marketing strategy

In this module, you will design a strategy to support your unique business needs. By the end, you'll walk away with a bespoke plan for success.

02

Metrics overview

In this module, you'll distill how analyzing key metrics will help uncover hidden opportunities within your program. Plus, learn how to convey a story using your data.

03

Marketing case studies

In this module, you'll review case studies so you can practice identifying ways to increase revenue per customer and CLV. Ultimately, you'll walk away with real-world examples of how to build a best-in-class program.

04

Reframe the narriative

In this module, you'll prioritize your roadmap so you can work on the tasks with the highest rewards. By the end of the session, I'll equip you with the tools needed to defend your plans with the C-Suite.

05

Q&A session

You'll get to ask questions about your program's strategy and unique challenges.

Course schedule

10 to 12 hours

  • Tuesday, Jan. 16th & Thursday, Jan 18th 2024

    9:00 am - 11:00 am PST

    There will be an optional class on Friday at 10 am PST for Q&A.

  • Tuesday, Jan. 23rd & Thursday, Jan 25th 2024

    9:00 am - 11 am PST

    There will be an optional class on Friday at 10 am PST, with a Q&A session and a wrap-up party!

  • Self-paced lessons

    You will get course material that you can pursue at any time, that's not required reading.

  • Capstone project

    You'll graduate from this course with a rough outline or draft of your email marketing strategy.

Get reimbursed by your employer

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You will not learn

You will not learn

Copywriting

This course focuses on marketing strategy, not tactical details such as copywriting or how to build a campaign.

Launching automations

We will not review how to launch automations in a tactical manner.

Creative critiques of campaigns

We will not review individual emails for best practices (copy, design, CTA's).

Frequently Asked Questions

Can I get reimbursed from my company?
I work full-time, what is the expected time commitment?
Who is this course for?
What happens if I can’t make a live session?
What deliverables/outcomes can I expect to walk away with?
What’s the refund policy?
How long will I have access to the content?
Who is this course NOT for?
How much access to Stephanie do I get?
Who should I contact if I have more questions?
Are there scholarships available?
Does it matter what ESP (email service provider) I work with?
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