B2C Email Strategy Bootcamp
B2C Email Strategy Bootcamp
Cohort-based Course
Go from email marketing novice to expert in one week.
B2C Email Strategy Bootcamp
Cohort-based Course
Go from email marketing novice to expert in one week.
Get notified about the next cohort
Hosted by
Stephanie Maassen-Deason
15 years of B2C eCommerce marketing experience
Course overview
B2C Email Marketing Strategy Bootcamp
Stop guessing how to grow your email program.
Start building a strong strategy to increase revenue per customer (RPC).
Who Will Benefit from This Course
01
You're a CEO/C-Suite who wants to know more about email marketing.
02
You've recently started managing the email channel for your organization.
03
You've been on the tactical side of email marketing but have switched to developing email strategy.
04
You're a social media, content, or PPC marketer and are new to the email channel.
05
You're a founder who's often been in the weeds with email marketing and wants to build a best-in-class program.
Key outcomes
Confusion to clarity
Devise email marketing plans to easily crush your revenue goals.
Be your customer's hero
Design cringe-free, customer-centric email deployments.
Redefine the conversation
Defend your email marketing strategy to avoid unnecessary changes and last-minute email additions.
Simplify your workload
Prioritize email marketing tasks and projects with the highest rewards.
Community of Peers
Collaborate with a group of professionals, just like yourself, in a private group setting.
See what people are saying
Lucia Chung
Sharon Newman
Patricia Gates
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B2C Email Strategy Bootcamp
Meet your instructor
Stephanie Maassen-Deason
15 years of B2C eCommerce experience
Stephanie started email marketing when she took over Home Decorators Collection's email program with only two training days. She quickly fell in love with the art and science needed to create a well-thought-out email campaign.
She was the first email hire at Balsam Brands, who built their email program from the ground up. Stephanie has also worked with numerous B2C eCommerce clients throughout the past few years, helping them develop best-in-class email/SMS marketing programs.
By focusing on the customer, she grows RPC (revenue per customer) by optimizing existing campaigns and launching automated campaigns. She does so by cutting overall sends, which helps the brand's inbox placement, decreases unsubscribes, and grows email's lifetime value. In this class, she shares her iron-clad method for building a solid email/SMS strategy.
Be the first to know about upcoming cohorts
B2C Email Strategy Bootcamp
Course syllabus
01
Develop an email strategy
In this module, you will design an email strategy to support your unique business needs. By the end, you'll walk away with a bespoke strategy for success.
02
Email metrics overview
In this module, you'll distill how analyzing key email metrics will help uncover hidden opportunities within your program. Plus, learn how to convey a story using your email metrics.
03
Email marketing case studies
In this module, you'll review case studies so you can practice identifying ways to increase revenue per customer. At the end, you'll walk away with real-world examples of how to build a best-in-class email program.
04
Reframe the narriative
In this module, you'll prioritize your email plans so you can work on the tasks with the highest rewards. By the end of the session, I'll equip you with the tools needed to defend your plans with the C-Suite.
05
Q&A session
You'll get to ask questions about your email program's strategy and unique challenges.
Course schedule
4 to 6 hours
Tuesday, Sept. 20th & Thursday, Sept. 23rd
9:00 am - 11:00 am PST
There will be an optional class on Friday at 10 am PST. We'll have a Q&A session as well as a wrap-up party.
Self-paced lessons
You will get course material that you can pursue at any time, that's not required reading.
Capstone project
You'll graduate from this course with a rough outline or draft of your email marketing strategy.
Get reimbursed by your employer
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B2C Email Strategy Bootcamp
You will not learn
Copywriting
This course focuses on email strategy, not tactical details such as copywriting or how to build an email campaign.
Launching automations
We will not be reviewing how to launch automated emails within your ESP (email service provider).
Critiques of email campaigns
We will not review individual emails for best practices (copy, design, CTA's).