professional artist mba
8 Weeks
·Cohort-based Course
Grow An Online Audience Of Art Buyers & Show Your Work In Reputable Venues
8 Weeks
·Cohort-based Course
Grow An Online Audience Of Art Buyers & Show Your Work In Reputable Venues
Get notified about the next cohort
Hosted by
Miguel Mayher
FOUNDER & CHIEF INSTRUCTOR | PROFESSIONALARTIST.COM & THE FINE ARTIST SUMMIT
Course overview
An 8-week-long intimate workshop-style course for visual artists who are serious about making it as a professional artist, taught by a faculty of world leading art professionals.
01
Emerging artist: You are ambitious with no time to waste, you want clear instructions to build your reputation and sell more work.
02
Re-emerging artist: You’ve put your art on pause for years and finally hav time again, but so much is new, you need help to catch up.
03
Transitioning artist: You always dreamt about being an artist and are ready to make the jump from your current career but lack a plan.
How to express your work and what you stand for in your writing, speaking & website.
Build your email list of art lovers like a pro. Set up and grow your first 100 email subscribers. Learn how to take it into the hundreds and beyond.
Understand what makes people stop scrolling, what makes them like and comment, and how you can best take advantage of the algorithms to maximize your exposure.
How to know when you are ready to show in galleries, a systematic way of researching which galleries to approach
Rosalind Davis
Jason Horejs
Dina Brodsky
Elaine Luttrull
Vicki Krohn Amorose
Anibal A. Luque
Daniel Sharp
Ana Blanco
From signing partnerships with national museums for Google Arts & Culture, to running artist entrepreneurship workshops for The International Arts & Culture Group. From postgraduate studies in oil painting at University of the Arts London, to an MBA (Master of Business Administration) at INSEAD. Miguel will teach you the mindset and strategies that creative entrepreneurs follow to get results in a journey full of uncertainty.
01
Speak with confidence
Talk about your artwork with confidence without sounding arrogant or boring so that people can connect you to opportunities and buyers.
02
Polish your professional writings
Publish your professional artist writings: from polishing an artist statement you (finally!) feel strong about, to making your bio memorable and knowing what to do with your non-art background in your resume. Let the author of the book on this topic guide you, and use her fill-in-the-blanks templates for a head start.
03
Perfect your artist website
When you complete this module, you'll have a fully updated professional artist website you feel proud of. Everything about your website will clearly state, “I am a professional artist. Here is my work. You can buy now or join my private list.”
04
Build your email list
Build your email list of art lovers like a pro. You will stop any amateur practices you may have fallen into (which sometimes are illegal without you knowing it). You will go from zero to 100 people on your list, and understand how to get into the thousands.
05
Grow your Instagram
Would you like to 10x your Instagram following? Self-audit your Instagram profile with our step by step guidance to fix what is broken. Understand what makes people stop scrolling, what makes them like and comment, and how you can best take advantage of the algorithms to maximize your exposure.
06
Organize a group show
How to raise your profile by organizing a successful group show with other artists you admire: from booking the right venue and persuading the right artists, to how to promote the show in social media and press releases for a full house opening.
07
Get gallery representation
How to know when you are ready to show in galleries, a systematic way of researching which galleries to approach, fill-in-the-blank proven templates to get replies, avoiding bad partners, and signing the deal with done-for-you legal templates.
08
Balance art and business
You will discover the importance of knowing your direction (even you’re not sure yet about your exact destination), you will set a sustainable daily, weekly and monthly rhythm -- and will end the course with a clear roadmap for the next 12 months.
After taking this course, you’ll be able to grow an online audience that buys your work, show your work with artists you admire, and become a gallery-represented artist. You will leave with a clear roadmap to becoming the recognized professional artist you always dreamed of being
Active learning, not passive watching
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you