How to make it as a professional artist without compromising your art

Grow An Online Audience Of Art Buyers & Show Your Work In Reputable Venues

Miguel Mayher

with

Miguel Mayher

FOUNDER & CHIEF INSTRUCTOR | PROFESSIONALARTIST.COM & THE FINE ARTIST SUMMIT

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An 8-week-long intimate workshop-style course for visual artists who are serious about making it as a professional artist, taught by a faculty of world leading art professionals.

Guest faculty

        An artist-curator and a graduate of The Royal College of Art and Chelsea College of Art. She is also the author ofWhat They Didn't Teach You in Art School, a comprehensive introduction to how to survive and succeed as an artist. She will teach you how to show your work in group shows with artists you admire, multiplying your professional contacts.
Rosalind Davis
Rosalind Davis
ARTIST-CURATOR & AUTHOR |"WHAT THEY DIDN'T TEACH YOU IN ART SCHOOL"
        Jason Horejs owns Xanadu Gallery and has written multiple best-selling books, includingStarving to Successful and How to Sell Art. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.
Jason Horejs
Jason Horejs
GALLERY OWNER & AUTHOR | HOW TO SELL ART
        She is a contemporary realist miniaturist, painter, and curator. She is also a social media influencer with over 350k+ Instagram followers. She will teach you how to double your weekly followers, multiply engagement from your new followers, and convert Instagram into new career opportunities.
Dina Brodsky
Dina Brodsky
ARTIST | SOCIAL MEDIA INFLUENCER
        She is a Chartered Public Accountant who specializes in working with the creative class. Through her company Minerva Financial Arts, her goal is to make all creative individuals both financially empowered and creatively free. She has instructed at institutions ranging from the Rhode Island School of Design to Ohio State University.
Elaine Luttrull
Elaine Luttrull
AUTHOR AND ARTIST FINANCIAL ADVISOR | "ARTS & NUMBERS"
        She is an artist, writer, and arts advocate. Her book Art-Write: The Writing Guide for Visual Artists is used widely by artists and art schools. Her writing has appeared in Professional Artist magazine and exhibition catalogues. Vicki works with several organizations in the service of artists.
Vicki Krohn Amorose
Vicki Krohn Amorose
AUTHOR & ART WRITING EXPERT | "ART-WRITE"
        He provides high-quality legal advice and practical counsel to artists and entrepreneurs across the globe. As a young enthusiastic entrepreneur himself, Anibal strives to help like-minded people become successful with the right legal planning. In his masterclass, he will demystify the different legal documents necessary for a visual artist.
Anibal A. Luque
Anibal A. Luque
LAWYER FOR CREATIVES | PARTNER AT HOFFMAN LUQUE LLP
        He is an arts administrator and public art strategist. With a background in exhibition, event, and editorial management, he works to build resources and create relationships for artists, neighborhoods, and institutions. In his masterclass, Daniel will teach you what you need to know to get money for your next art project through crowdfunding.
Daniel Sharp
Daniel Sharp
FORMER ARTS OUTREACH LEAD | KICKSTARTER
        Ana completed her MA in Arts Administration at City University of New York. During her years as COO at The International Arts And Culture Group, she organised international art exhibitions and workshops with globally acclaimed artists. Having worked hand-in-hand with emerging and mid-career artists, Ana accompanies our students during the program.
Ana Blanco
Ana Blanco
Head of Business Coaching
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Who is this course for

01

Emerging artist: You are ambitious with no time to waste, you want clear instructions to build your reputation and sell more work.

02

Re-emerging artist: You’ve put your art on pause for years and finally hav time again, but so much is new, you need help to catch up.

03

Transitioning artist: You always dreamt about being an artist and are ready to make the jump from your current career but lack a plan.

Topics covered

Professionalize your profile

How to express your work and what you stand for in your writing, speaking & website.

Email list

Build your email list of art lovers like a pro. Set up and grow your first 100 email subscribers. Learn how to take it into the hundreds and beyond.

Instagram

Understand what makes people stop scrolling, what makes them like and comment, and how you can best take advantage of the algorithms to maximize your exposure. 

Galleries

How to know when you are ready to show in galleries, a systematic way of researching which galleries to approach

Meet your instructor

Miguel Mayher
Miguel Mayher

From signing partnerships with national museums for Google Arts & Culture, to running artist entrepreneurship workshops for The International Arts & Culture Group. From postgraduate studies in oil painting at University of the Arts London, to an MBA (Master of Business Administration) at INSEAD. Miguel will teach you the mindset and strategies that creative entrepreneurs follow to get results in a journey full of uncertainty.

Course syllabus

01

Speak with confidence

Talk about your artwork with confidence without sounding arrogant or boring so that people can connect you to opportunities and buyers.

02

Polish your professional writings

Publish your professional artist writings: from polishing an artist statement you (finally!) feel strong about, to making your bio memorable and knowing what to do with your non-art background in your resume. Let the author of the book on this topic guide you, and use her fill-in-the-blanks templates for a head start.

03

Perfect your artist website

When you complete this module, you'll have a fully updated professional artist website you feel proud of. Everything about your website will clearly state, “I am a professional artist. Here is my work. You can buy now or join my private list.”

04

Build your email list

Build your email list of art lovers like a pro. You will stop any amateur practices you may have fallen into (which sometimes are illegal without you knowing it). You will go from zero to 100 people on your list, and understand how to get into the thousands.

05

Grow your Instagram

Would you like to 10x your Instagram following? Self-audit your Instagram profile with our step by step guidance to fix what is broken. Understand what makes people stop scrolling, what makes them like and comment, and how you can best take advantage of the algorithms to maximize your exposure.

06

Organize a group show

How to raise your profile by organizing a successful group show with other artists you admire: from booking the right venue and persuading the right artists, to how to promote the show in social media and press releases for a full house opening.

07

Get gallery representation

How to know when you are ready to show in galleries, a systematic way of researching which galleries to approach, fill-in-the-blank proven templates to get replies, avoiding bad partners, and signing the deal with done-for-you legal templates.

08

Balance art and business

You will discover the importance of knowing your direction (even you’re not sure yet about your exact destination), you will set a sustainable daily, weekly and monthly rhythm -- and will end the course with a clear roadmap for the next 12 months.

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After taking this course, you’ll be able to grow an online audience that buys your work, show your work with artists you admire, and become a gallery-represented artist. You will leave with a clear roadmap to becoming the recognized professional artist you always dreamed of being

Learning is better with cohorts

Learning is better with cohorts
Active learning, not passive watching

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

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Be the first to know about upcoming cohorts

professional artist mba

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