Class is in session
3 Weeks
·Cohort-based Course
Master proven frameworks to find product-market fit faster. Expert strategies for startup founders & PMs to validate, iterate & scale.
Class is in session
3 Weeks
·Cohort-based Course
Master proven frameworks to find product-market fit faster. Expert strategies for startup founders & PMs to validate, iterate & scale.
Previously at
Course overview
Stop Guessing. Start Winning.
You've talked to customers, asked your AI tool, gotten conflicting advice, and attended your millionth panel, but you're still working with assumptions. Sound familiar? You're not alone. 8 out of 10 failed founders and PMs blame market guesswork for their mistakes.
Here's the brutal truth: Product-Market Fit is broken. The old playbook doesn't work in 2025. But we fixed it for you.
What You'll Actually Get (No Fluff, Just Results)
This isn't another theoretical deep dive where you'll nod along and forget everything by Thursday. This is your rocket fuel to revenue. Battle-tested frameworks that have powered successful launches for AWS SageMaker, Recreation.gov, and unicorn startups you've definitely heard of.
By the end of this course, you'll have:
• A bulletproof PMF Canvas that eliminates the guesswork (and the sleepless nights)
• Scientific customer targeting methods that achieve 115% higher ROI
• Design partner frameworks that transform skeptical prospects into paying customers
• Validation techniques that turn "maybe" into "take my money" • Revenue generation strategies that VCs actually care about
For Startup Founders Who Are Done Playing Small
You're building something that matters. You deserve tools that match your ambition. Whether you're pre-revenue or scaling your first million, these frameworks adapt to your stage and budget. No more throwing spaghetti at the wall and hoping something sticks.
For Product Managers Ready to Level Up
Tired of feature factories and roadmaps built on hunches? Ready to be the PM who actually moves the needle? These are the enterprise-grade strategies that separate product leaders from feature pushers. The same methods that drive 238% average revenue growth over two years.
Why This Works When Everything Else Fails
With 20 years leading innovation teams and 0-1 product management in Big Tech, ProductTheory was forged in high-stakes environments where failure isn't an option. But here's what makes us different: we get our kicks supporting scrappy innovators, emerging founders, and rogue product leaders who refuse to settle for "good enough."
This isn't just theory from an ivory tower. These frameworks have been stress-tested by hundreds of startups, trusted by global PMs, and battle-proven in the trenches where real products live or die.
The Bottom Line
Companies with strong product-market fit don't just survive. They thrive. They see nearly 2x ROI on their discovery programs. They convert prospects 50% more successfully than those winging it. They build products customers actually want to buy.
Your breakthrough is just around the corner.
Ready to stop guessing and start winning revenue? Let's nail your next launch. .
"I have seen ProductTheory work wonders for founders and product leaders close up, and can't recommend their work enough for making products customers will actually buy." - Jim Gochee, Angel Investor, Ex-CTO New Relic & Apple
01
Founders who need right-sized, agile, and deeply knowledgeable support in establishing product-market fit
02
Strategists who deserve a tried-and-true framework for persuading investors and customers
03
Investors and advisors who want to support founders in due diligence and smart discovery around their markets
1. Master the PMF Canvas Framework
Turn assumptions into validated insights using our proven methodology
2. Identify Your Ideal Customer Profile
Stop wasting time on prospects who'll never convert
3. Build a Design Partner Program or Customer Discovery Plan
Transform early users into revenue-generating advocates
4. Validate Market Demand Scientifically
Get real proof before you build (or rebuild)
5. Create Compelling Value Propositions
Make prospects say "I need this" instead of "that's nice"
6. Generate Early Revenue Streams
Turn validation into actual paying customers
7. Build Investor- and/or Stakeholder- Ready Market Evidence
Get the traction metrics VCs and CPOs want to see
Live sessions
Learn directly from Ali Maaxa, Ph.D. in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
3 live sessions • 5 lessons • 3 projects
Jul
9
Author name
Author name
This is where you'll add your bio as a way to establish credibility and demonstrate to your audience why you're the right person to teach this course.
Be the first to know about upcoming cohorts
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Be the first to know about upcoming cohorts