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Nail Product-Market Fit: Expert Tools & Strategies for Innovators, Startups, PM

3 Weeks

·

Cohort-based Course

Master proven frameworks to find product-market fit faster. Expert strategies for startup founders & PMs to validate, iterate & scale.

Previously at

Amazon Web Services
New Relic
Ableton
Meta
Booz Allen Hamilton

Course overview

Be in the 38% of founders who find Product-Market Fit

Stop Guessing. Start Winning.


You've talked to customers, asked your AI tool, gotten conflicting advice, and attended your millionth panel, but you're still working with assumptions. Sound familiar? You're not alone. 8 out of 10 failed founders and PMs blame market guesswork for their mistakes.


Here's the brutal truth: Product-Market Fit is broken. The old playbook doesn't work in 2025. But we fixed it for you.


What You'll Actually Get (No Fluff, Just Results)

This isn't another theoretical deep dive where you'll nod along and forget everything by Thursday. This is your rocket fuel to revenue. Battle-tested frameworks that have powered successful launches for AWS SageMaker, Recreation.gov, and unicorn startups you've definitely heard of.


By the end of this course, you'll have:

• A bulletproof PMF Canvas that eliminates the guesswork (and the sleepless nights)


• Scientific customer targeting methods that achieve 115% higher ROI


• Design partner frameworks that transform skeptical prospects into paying customers


• Validation techniques that turn "maybe" into "take my money" • Revenue generation strategies that VCs actually care about


For Startup Founders Who Are Done Playing Small

You're building something that matters. You deserve tools that match your ambition. Whether you're pre-revenue or scaling your first million, these frameworks adapt to your stage and budget. No more throwing spaghetti at the wall and hoping something sticks.


For Product Managers Ready to Level Up

Tired of feature factories and roadmaps built on hunches? Ready to be the PM who actually moves the needle? These are the enterprise-grade strategies that separate product leaders from feature pushers. The same methods that drive 238% average revenue growth over two years.


Why This Works When Everything Else Fails

With 20 years leading innovation teams and 0-1 product management in Big Tech, ProductTheory was forged in high-stakes environments where failure isn't an option. But here's what makes us different: we get our kicks supporting scrappy innovators, emerging founders, and rogue product leaders who refuse to settle for "good enough."


This isn't just theory from an ivory tower. These frameworks have been stress-tested by hundreds of startups, trusted by global PMs, and battle-proven in the trenches where real products live or die.


The Bottom Line

Companies with strong product-market fit don't just survive. They thrive. They see nearly 2x ROI on their discovery programs. They convert prospects 50% more successfully than those winging it. They build products customers actually want to buy.


Your breakthrough is just around the corner.


Ready to stop guessing and start winning revenue? Let's nail your next launch. .


"I have seen ProductTheory work wonders for founders and product leaders close up, and can't recommend their work enough for making products customers will actually buy." - Jim Gochee, Angel Investor, Ex-CTO New Relic & Apple

Who is this course for

01

Founders who need right-sized, agile, and deeply knowledgeable support in establishing product-market fit

02

Strategists who deserve a tried-and-true framework for persuading investors and customers

03

Investors and advisors who want to support founders in due diligence and smart discovery around their markets

What you’ll get out of this course

1. Master the PMF Canvas Framework

Turn assumptions into validated insights using our proven methodology

2. Identify Your Ideal Customer Profile

Stop wasting time on prospects who'll never convert

3. Build a Design Partner Program or Customer Discovery Plan

Transform early users into revenue-generating advocates

4. Validate Market Demand Scientifically

Get real proof before you build (or rebuild)

5. Create Compelling Value Propositions

Make prospects say "I need this" instead of "that's nice"

6. Generate Early Revenue Streams

Turn validation into actual paying customers

7. Build Investor- and/or Stakeholder- Ready Market Evidence

Get the traction metrics VCs and CPOs want to see

What’s included

Ali Maaxa, Ph.D.

Live sessions

Learn directly from Ali Maaxa, Ph.D. in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

3 live sessions • 5 lessons • 3 projects

Week 1

Sep 30—Oct 5

    Unit 1: The Art of the Possible

    3 items

    Unit 2: Minimum Viable Product

    3 items

    Jul

    9

    Optional: Live Class Session 1/3

    Wed 7/97:00 PM—8:00 PM (UTC)
    Optional

Week 2

Oct 6—Oct 12

    Unit 3: The Question of Who & Needs

    0 items

    Unit 4: Ideal Customer Profile & Secondaries

    2 items

    Unit 5: Competition, Friction, Risk

    0 items

    Jul

    16

    Optional: Live Class Session 2/3

    Wed 7/167:00 PM—8:00 PM (UTC)
    Optional

Week 3

Oct 13—Oct 17

    Unit 6: Unique Selling Proposition & Value

    0 items

    Unit 7: Pivot Points

    0 items

    Unit 8: Data-Driven Development Strategy

    0 items

    Jul

    24

    Optional: Live Class Session 3/3

    Thu 7/243:00 AM—4:00 AM (UTC)
    Optional

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Meet your instructor

Ali Maaxa, Ph.D.

Ali Maaxa, Ph.D.

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Nail Product-Market Fit: Expert Tools & Strategies for Innovators, Startups, PM

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    1:00pm - 2:00pm EST

    If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

  • May 7, 2022

    Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Nail Product-Market Fit: Expert Tools & Strategies for Innovators, Startups, PM