Build a customer insights multiverse for product marketing
8 Days
·Cohort-based Course
Build a multiverse of insights from thousands of customer inputs and 10+ sources in Dovetail, to strengthen customer empathy in the business
Build a customer insights multiverse for product marketing
8 Days
·Cohort-based Course
Build a multiverse of insights from thousands of customer inputs and 10+ sources in Dovetail, to strengthen customer empathy in the business
Course overview
🪐 A multiverse of insights awaits...
Deconstruct old ways of doing customer research and enter your brand-new multiverse of insights from all customer touchpoints.
This will help you easily turn thousands of customer inputs from 10+ data sources into a multiverse of insights.
Learn the steps to produce irreplaceable insights for the business, accelerating your career and strengthening customer empathy at work.
🦄 Who is this course for
01
Product Marketers who want to make customer-driven decisions confidently.
02
Product strategists who want 100% coverage of customer voice across all imaginable touchpoints.
03
Business analysts who want to get to generate newfound insights from qualitative data with AI.
🧑🏻🚀 Expand your horizons
🪐 Build your insights multiverse
You’ll learn the fundamental principles of data centralization in Dovetail and how to layer in critical segments like ICP, revenue tiers, and JTBDs.
🧞♂️ Apply generative AI to enrich data
Learn the prompts you need to extract themes and recommendations with GPT-4 faster than you anybody.
💎 Develop a universal tag taxonomy
You will design a universal tag taxonomy using the Kepner-Tregoe matrix and value pillars.
📥 Keep all class templates for later
You’ll access all class templates to start building your own insights multiverse.
✨ Generate insights that make you irreplaceable
Learn how to create 4 high-value reports that will elevate your role and contribution to the business. GTM use cases.
💬 What people are saying
Marius Ørvik
👋 Hey, nice to meet you
Catalina Butnaru
Catalina Butnaru
After 10+ years as a B2B SaaS product marketing lead, I'm dipping back into what I love the most – teaching & helping people improve.
To teach is a great honor. And I'll use all my knowledge and experience as a speaker and as the VP of Education at Toastmasters Data Science Club to make your experience worthwhile.
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Build a customer insights multiverse for product marketing
Course syllabus
Week 1
Week 2
A schedule that works even when you don't have the time
4 hours
Every Friday for two weeks
1:00pm - 3:00pm EST
Commencing July 20, 2023
This is your moment, take it.
Cohort-based
2 hours per day
Following two days of learning at full capacity, I will schedule 30-min 1:1 with each participant to answer your questions.
Access the course syllabus
Excited about the class starting? No need to wait a second longer – get a sneak peek into what you'll learn.
Get the syllabus
Exciting adventures await!
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Four months packed in four hours
The knowledge you'll get took me months to master, so you don't have to. The benefits you'll get are long-lasting and will have the impact you've always wanted in your role.
Packaged for practicality
You'll learn the fundamental principles of centralizing insights in a way that allows you to apply your newfound knowledge to unfamiliar environments and tools you prefer to Dovetail. Transferable skills are the best skills.
Teach the teacher
We all love being in the spotlight. During the last session, everyone will teach the group how to best influence internally and activate the reports you're producing inside this class.
Frequently Asked Questions
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