Class is in session
ProductLed Growth Accelerator
5 Weeks
·Cohort-based Course
ProductLed Growth (PLG) Accelerator is a live training program where you'll learn how to build a product that sells itself.
Class is in session
ProductLed Growth Accelerator
5 Weeks
·Cohort-based Course
ProductLed Growth (PLG) Accelerator is a live training program where you'll learn how to build a product that sells itself.
Hosted by
Mario Araujo
VP of Growth at Graphext and B2B Product Growth Advisor
Course overview
Design a Winning Self-Serve Model In Just 4 Weeks.
ProductLed Growth Accelerator is a live training program, limited to 25 people, that clarifies:
- Which features to give away for free.
- How to create a simple user journey that delights users.
- How to price your product.
- And how to convert users into lifelong customers.
One of the biggest benefits of this program is the alignment it creates between teams. With everyone rowing in the same direction, you'll be able to make massive progress.
Who Is This Course For?
01
Leaders in Product, Growth, and Marketing who want to 10x their impact.
02
Founders and their teams who want to implement ProductLed growth fast.
03
Executive teams looking to refine or deploy a product-led motion.
A Live Online Program That Helps Your Team…
Get Aligned On PLG
ProductLed Growth is highly cross-collaborative. We help you get everyone on the same page and speak a common language.
Build a Winning Strategy
Clarify which features you’ll give away for free. Align your company’s success with your user’s success.
Confidently Execute
Learn best practices. Validate key decisions with expert guidance. Feel confident in every step of your roadmap— no more guesswork.
ProductLed Growth Accelerator
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ProductLed Growth Accelerator
Live Sessions
2 hours per week + sessions
Session 1 - Product-led Strategy
September 5, 2023
For each weekly live session, we'll briefly go over the material and project for the week. Then, we'll answer any questions you have about PLG strategy, user research, and customer journey metrics.
Session 2 - Product-led Model
September 12, 2023
Choosing the right business model (free trial, freemium, or hybrid) is tough. Picking the wrong one could harm your business.
In this call, we'll answer questions about helping you identify the best product-led model for your business.
Session 3 - Product-led Onboarding
September 19, 2023
Product-Led Onboarding increases user activation by streamlining onboarding and enhancing the product's value delivery. This is achieved through time-to-value optimization.
During the call, we'll assess your product's onboarding journey.
Session 4 - Product-led Monetization
September 26, 2023
Effective value communication is vital for a thriving product-led growth strategy. Clear pricing tiers lead to user-initiated upgrades. Complex or unclear pricing leads to lost sales.
During the call, we'll evaluate your product's pricing structure and pricing page.
Session 5 - Bonus
October 3, 2023
Meet your instructor
Mario Araujo
VP of Growth at Graphext and Product Growth Advisor
Mario was the Head of Growth at softr.io where he helped set up their Growth and Marketing foundation while sustaining incredible growth rates.
Before that, he worked at OutSystems in Services, Training, Marketing, Product, and Growth. Most recently at OutSystems he helped grow the dev community to hundreds of thousands of developers and led the ProductLed Growth program.
Seeing is believing. Here are some of the results from our graduates:
Amanda Cripps
Avita Garhwal Choudhary
Raj K Bawa
Aima Atigari
Course syllabus
01
Module 1 - Clarify User Success
Have a cross-team alignment on the core elements of your strategy. Learn how to correctly define what ‘end user success’ looks like for your business (even if you have a complex product portfolio or a multi-segment audience), and map out your ideal customer journey and segmentation strategy based on a proven research process.
02
Module 2 - Identify Your ProductLed Model
Identify the product-led model that will get the best results for your specific business freemium, free trial, or one of three hybrid models. Learn the pros and cons of each model, and work through a series of exercises to identify which best fits your product and audience, considering the core strategy you developed in Week 1.
03
Module 3 - Build Your Onboarding Sequence
Design an onboarding sequence that gets your users to the core value of your product as quickly as possible. You’ll follow a proven process for mapping out your straight-line onboarding journey from sign-up to ‘success strikes’, then you’ll optimize and streamline your plan with input from other key team members from across your company.
04
Module 4 - Develop Your Monetization Strategy
Know how to charge your users in a way that aligns with your acquisition model and maximizes upgrades. Learn to take a data-driven approach to pricing metrics and use our ‘Pricing Metrics Decision Framework’ to select the best monetization strategy for your specific product. Map out an upgrade experience that makes it easier for users to convert.
05
Create a ProductLed Organization
By the end of this extra module, you’ll understand how each team in your business plays a specific role in moving towards product-led success and how to get alignment and instill a product-led mindset across your whole company.
Be the first to know about upcoming cohorts
ProductLed Growth Accelerator
Most Product-Led Strategies Fail Because...
Team Alignment
Your team isn’t aligned on what “product-led growth” is.
Strategy
Your “strategy” was no more than an educated guess.
Execution
Nobody understands “how” to execute on the strategy.