How to Make Space for High-Impact Continuous Product Discovery Experiments
10 Days
·Cohort-based Course
Stop daydreaming about being on an empowered team and start driving change
How to Make Space for High-Impact Continuous Product Discovery Experiments
10 Days
·Cohort-based Course
Stop daydreaming about being on an empowered team and start driving change
companies i've worked with
Course overview
Become the high-growth product leader you've read about
As a senior product manager, I used to spend time daydreaming about being on an empowered product team like the ones I'd read about.
You know the ones - they're running experiments all the time, making small bets, taking the right-size risks - and it's paying off.
The thing I learned about being empowered is you can't wait for someone else to empower you.
My favorite way to start on the path to empowerment is to start practicing continuous product discovery.
Now, I'm going to share my lessons learned over 15 years of building product practices and teams across dozens of companies.
We'll join for 4 hour-long workshops, each focused on learning through exercises and interactions with your peers, and share our thoughts in between using the Maven community.
Not only that, but you'll also receive a free 1-year membership to our private community, The Product Science Salon. This includes:
- Private slack channel with me and the members of my team
- Monthly live hot-seat coaching calls
- Extra monthly content such as Q&As with the team, expert panels, templates, and tutorials
Who is this course for?
01
You are a product manager who wants to practice continuous product discovery.
02
You daydream about being part of an empowered product team like the ones you read about.
03
You’re frustrated by leaders who just want you to build what they've asked for already.
You’ll come away able to:
Justify product discovery when you're asked to just build it already
Many product managers face stubborn confidence that we already know what to build. I'll teach you how to get discovery started even when you're pressured to just build it already.
Collaborate on discovery goals with a Pre-Mortem Risk Assessment
Many teams leave the research strategy and execution to just a few experts. I'll teach you to identify and tackle the biggest risks and make the most of your team's expertise, including the why, what, who, and how of running a Pre-Mortem Risk Assessment.
Formulate a High-Growth Hypothesis to tie research to results
Failed product discovery often comes from research without strategy. I'll teach you how to tie together the customer definition, pains, and desired outcomes with your North Star Metric and desired business outcome so that the whole team understands how it all fits together.
Convince the skeptics with a Built-Learned-Planning Demo
Being right is not enough. You also have to be persuasive. I'll share my favorite techniques for driving buy-in from leaders, stakeholders, and team members.
This course includes
Interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
5 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
How to Make Space for High-Impact Continuous Product Discovery Experiments
Course syllabus
Week 1
What To Do When Your Boss Wants You To Start Building Already
Talking About Your Biggest Risks
Week 2
Setting Direction With Your High-Growth Hypothesis
Driving Buy-In With Your Discovery Insights
Post-course
Share & Learn
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How to Make Space for High-Impact Continuous Product Discovery Experiments
What people are saying about learning with Holly
Tanya Zuger
Mark Enache
Grace Tuttle
Danielle Diamond
Joe Lalley
Tom Rassweiler
Jeff Reiser
About Your Instructor
Holly Hester-Reilly
Adjunct NYU Professor of Product Management and Product Discovery Coach with over 15 years in product across startups and enterprises
Holly Hester-Reilly is the Founder of The Product Science Group, a product management coaching and consulting firm that teaches the science of high-growth product development, and the host of the Product Science Podcast. Holly is a former Columbia University research scientist and has spent the last 17+ years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, GTreasury, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.
With those experiences she has developed the Product Science Method, a framework to discover the strongest product opportunities and lay the foundations for high-growth products, teams, and businesses.
Her team at The Product Science Group partners with startup founders and product leaders to share this framework, helping them to figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals.
Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as the Women in Product Annual Conference, Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference.
Course schedule
3-5 hours per week
Wednesdays and Fridays
1:30pm - 2:30pm EST
We'll have a live online workshop to learn and practice one new technique each session.
Group Feedback
2 hours per week
In addition to live feedback during class, share your written reflections for addition learning.
The Product Science Principles
Evidence-Based Product Strategy
Understand your users, your market, the product, and feasibility. Make informed decisions about which growth opportunities to pursue.
Continuous Discovery & Delivery
Work in small, cross-functional teams driven by real customer insights. Focus on outcomes, not output.
Empowered Teams
Set the vision. Communicate the values. Then empower autonomous teams with the context and authority to make great decisions quickly.
The best products are made when the risky decisions, from stories to strategy, are backed by evidence.
Frequently Asked Questions
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