How to Make Space for High-Impact Continuous Product Discovery Experiments

10 Days

·

Cohort-based Course

Stop daydreaming about being on an empowered team and start driving change

companies i've worked with

Capital One
Weight Watchers
FalconX
NYT Wirecutter
Shutterstock

Course overview

Become the high-growth product leader you've read about

As a senior product manager, I used to spend time daydreaming about being on an empowered product team like the ones I'd read about.


You know the ones - they're running experiments all the time, making small bets, taking the right-size risks - and it's paying off.


The thing I learned about being empowered is you can't wait for someone else to empower you.


My favorite way to start on the path to empowerment is to start practicing continuous product discovery.


Now, I'm going to share my lessons learned over 15 years of building product practices and teams across dozens of companies.


We'll join for 4 hour-long workshops, each focused on learning through exercises and interactions with your peers, and share our thoughts in between using the Maven community.


Not only that, but you'll also receive a free 1-year membership to our private community, The Product Science Salon. This includes:

- Private slack channel with me and the members of my team

- Monthly live hot-seat coaching calls

- Extra monthly content such as Q&As with the team, expert panels, templates, and tutorials

Who is this course for?

01

You are a product manager who wants to practice continuous product discovery.

02

You daydream about being part of an empowered product team like the ones you read about.

03

You’re frustrated by leaders who just want you to build what they've asked for already.

You’ll come away able to:

Justify product discovery when you're asked to just build it already

Many product managers face stubborn confidence that we already know what to build. I'll teach you how to get discovery started even when you're pressured to just build it already.

Collaborate on discovery goals with a Pre-Mortem Risk Assessment

Many teams leave the research strategy and execution to just a few experts. I'll teach you to identify and tackle the biggest risks and make the most of your team's expertise, including the why, what, who, and how of running a Pre-Mortem Risk Assessment.

Formulate a High-Growth Hypothesis to tie research to results

Failed product discovery often comes from research without strategy. I'll teach you how to tie together the customer definition, pains, and desired outcomes with your North Star Metric and desired business outcome so that the whole team understands how it all fits together.

Convince the skeptics with a Built-Learned-Planning Demo

Being right is not enough. You also have to be persuasive. I'll share my favorite techniques for driving buy-in from leaders, stakeholders, and team members.

This course includes

Interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 12—Jun 16

    Week dates are set to instructor's time zone

    Modules

    • What To Do When Your Boss Wants You To Start Building Already

    • Talking About Your Biggest Risks

  • Week 2

    Jun 17—Jun 21

    Week dates are set to instructor's time zone

    Modules

    • Setting Direction With Your High-Growth Hypothesis

    • Driving Buy-In With Your Discovery Insights

  • Post-Course

    Modules

    • Share & Learn

A pattern of wavy dots
Join an upcoming cohort

How to Make Space for High-Impact Continuous Product Discovery Experiments

June 2024

$500 USD

Dates

June 12—21, 2024

Payment Deadline

June 11, 2024
|

Bulk purchases

What people are saying about learning with Holly

        Thank you for the course. It was very insightful and I took a lot of notes that I am now eager to try!
Tanya Zuger

Tanya Zuger

Head of Product, Splash
        The workshop ended up being an absolute career-changer. Through everything I learned about product discovery, I've been able to bring a unique skillset since, resulting in higher pay, more responsibility, more consciousness, and an all-around better professional experience.
Mark Enache

Mark Enache

Lead Product Designer, Wayfair
        I especially liked how Holly broke the guidelines of her product opportunity assessment process down into digestible chunks for the break out sessions and built them back up together in the discussion with the other workshop attendees. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!
Grace Tuttle

Grace Tuttle

Staff Researcher, Squarespace
        Every company wants to be "customer driven" but it's easier said than done. Holly and her team have created a fool-proof system for building great products and working with stakeholders. I left the workshop energized and full of ideas and new perspectives, which has helped my business grow exponentially. This workshop will pay for itself.
Danielle Diamond

Danielle Diamond

Founder, Epiq Media
        I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we're working on now. It helped us to focus our experimentation.
Joe Lalley

Joe Lalley

Founder, Joe Lalley Experience Design
        Holly brought specific and actionable experience as well as great tools that I could use to start supporting our growing product team and processes. I was able to instantiate player interview tools and habits that significantly improved the quality of our releases.
Tom Rassweiler

Tom Rassweiler

Head of Production and Design, Microsoft Casual Games
        I appreciated the small group dialogue, and the content around influencing stakeholders, which took the course beyond the typical product dev frameworks. Holly’s personal examples affirmed her credibility and added to the course.
Jeff Reiser

Jeff Reiser

Sr Director for Strategy and Business Intelligence, Fitch Solutions
        

About Your Instructor

Holly Hester-Reilly

Holly Hester-Reilly

Adjunct NYU Professor of Product Management and Product Discovery Coach with over 15 years in product across startups and enterprises

Holly Hester-Reilly is the Founder of The Product Science Group, a product management coaching and consulting firm that teaches the science of high-growth product development, and the host of the Product Science Podcast. Holly is a former Columbia University research scientist and has spent the last 17+ years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, GTreasury, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.


With those experiences she has developed the Product Science Method, a framework to discover the strongest product opportunities and lay the foundations for high-growth products, teams, and businesses.


Her team at The Product Science Group partners with startup founders and product leaders to share this framework, helping them to figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals.


Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as the Women in Product Annual Conference, Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference.

Course schedule

3-5 hours per week
  • Wednesdays and Fridays

    1:30pm - 2:30pm EST

    We'll have a live online workshop to learn and practice one new technique each session.

  • Group Feedback

    2 hours per week

    In addition to live feedback during class, share your written reflections for addition learning.

The Product Science Principles

The Product Science Principles

Evidence-Based Product Strategy

Understand your users, your market, the product, and feasibility. Make informed decisions about which growth opportunities to pursue.

Continuous Discovery & Delivery

Work in small, cross-functional teams driven by real customer insights. Focus on outcomes, not output.

Empowered Teams

Set the vision. Communicate the values. Then empower autonomous teams with the context and authority to make great decisions quickly.

A pattern of wavy dots

The best products are made when the risky decisions, from stories to strategy, are backed by evidence.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What is the format of the sessions?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

How to Make Space for High-Impact Continuous Product Discovery Experiments

June 2024

$500 USD

Dates

June 12—21, 2024

Payment Deadline

June 11, 2024
|

Bulk purchases

$500 USD

10 Days