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Building Viral Products
Cohort-based Course
How to engineer growth like Calendly, WP Engine, Atlassian, and more
Building Viral Products
Cohort-based Course
How to engineer growth like Calendly, WP Engine, Atlassian, and more
Course overview
Build long-term and sustainable virality without relying on growth hacks
What makes a product go viral?
It’s not just about clever marketing or growth hacks. The most viral products are engineered for rapid growth from the inside-out.
With more than a decade of experience leading product at top tech companies, Oji and Ezinne Udezue will teach you how to identify, design, and execute a viral growth strategy.
This two-day workshop is designed for action and results. Come ready to work!
This workshop is for tech product leaders and product managers
01
Product practitioners and teams in SaaS, B2B, or consumer tech
02
Founders or Heads of Product at any stage company, from startup to enterprise
03
NOT for aspiring PMs. We recommend at least 2 years of experience.
Apply proven principles, strategies, and frameworks to engineer faster growth
Durable Virality
Learn what makes products inherently viral without relying on growth hacks and product gimmicks.
Synthetic Virality
Once you nail durable virality, turn on the rocket boosters with proven growth strategies.
Measuring Viral Growth
Think beyond the K-factor to measure the right metrics for long-term success.
Virality Roadmap
Leave with a plan to build virality into your product and sustain growth over time.
What people are saying
Melissa Perri
Mike Belsito
Meet your instructors
Oji Udezue
Oji Udezue
Chief Product Officer, Typeform
Oji Udezue is an experienced product management leader with stints in marketing, sales, engineering, and design leadership.
Prior to joining Typeform, Oji led the Content, Creation, and Conversation team @ Twitter – leading Tweets, DMs, Spaces, the Creators Initiative, and more. He was formerly Chief Product Officer at Calendly where he helped 5x the company and turn it into a unicorn. He was also Head of Product for Atlassian’s Communication division where he led product strategy & execution for Atlassian Stride, launching Atlassian’s first product post-IPO.
In his free time, Oji mentors startups, focusing on companies with diverse and women founders and B2B SaaS.
Ezinne Udezue
Ezinne Udezue
Chief Product Officer, WP Engine
Ezinne is the Chief Product Officer of WP Engine.
Prior to WP Engine, Ezinne served as VP of Product and General Manager-Owners at Procore Technologies, leading investments in scaling the company’s core software platform and ecosystem. She’s worked on B2B & consumer solutions via Product Mind, a Product Advisory company she co-founded, as well as Product and Innovation leadership roles at T-Mobile, Time Inc, Discovery, and Bazaarvoice.
She is currently focused on working with underestimated and underrepresented founders as a Board Member of DivInc, a Startup Accelerator program, and she sits on the Board of Advisors for the University of Texas, at Arlington - School of Engineering.
Course syllabus
Bonus
New Module
Course schedule
6 hours
Saturday
11:00am - 2:00pm EST
We'll cover the Foundations (durable virality) module, do our first breakout groups, start our virality roadmaps, and do Q&A.
Sunday
11:00am - 2:00pm EST
We'll complete the Rocket Boosters (Synthetic Virality) and Navigation (Measuring Virality) modules, our final breakout session, and another Q&A.
For Product Leaders. By Product Leaders. With Product Leaders.
Active hands-on learning
This workshop is designed for action. Get ready to build together!
Interactive and project-based
You’ll work together to develop ideas for your engineering virality through breakout rooms and projects.
Learn with a cohort of peers
Join a community of product leaders who want to learn and grow alongside you