7 Weeks
·Cohort-based Course
The #1 Ranked Advanced PM Training, Evolved for the AI Era. A 5-week program for PM leaders to level up Product Strategy and AI leadership.
7 Weeks
·Cohort-based Course
The #1 Ranked Advanced PM Training, Evolved for the AI Era. A 5-week program for PM leaders to level up Product Strategy and AI leadership.
Previously at
Course overview
In the last 12 months, AI has shifted from a "tech trend" to a market-decimating force. The old playbook of simply "shipping features" is dead; leaders must now build "Contextual Moats" and defensible strategies.
This course bridges the gap between Executive Leadership and AI Strategy. We take the rigor of the #1 Ranked Advanced Product Management curriculum and infuse it with the frameworks needed to win in the age of AI.
What You'll Get Out of This Course
Master the AI Leader's Mindset: Understand the non-obvious factors that lead to AI product success and how to "think strategically" when every competitor has access to the same APIs.
Build Defensible Moats: Stop relying on fragile tech advantages. Learn to recognize when your data is a moat and when it isn't, and how to build specific "Contextual Moats".
Execute with the 4D AI Method: Implement a system to take AI features from Discovery to Design, Develop, and Deploy, ensuring you aren't just shipping demos, but solving real problems.
Strategic Alignment & Communication: Learn how to communicate complex AI product proposals to stakeholders with clarity, ensuring buy-in and excitement.
AI Economics & Metrics: Learn to forecast costs that scale linearly with usage and master the "Cost vs. Quality" trade-off to ensure your AI initiatives are profitable.
01
Ambitious Senior PMs, GPMs, & VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead
02
Founders & Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage
03
Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader
Master the AI Leader's Mindset
Understand the non-obvious factors that lead to AI product success and how to think strategically when every competitor has access to the same APIs.
Build Defensible "Contextual Moats"
Learn to recognize when your data is a true moat versus when it isn't, and develop specific strategies to build durable competitive advantages that go beyond fragile tech differentiation.
Execute with the 4D AI Method
Implement a proven system to take AI features from Discovery to Design, Develop, and Deploy—ensuring you ship real solutions, not just demos.
Navigate AI Economics & Unit Economics
Master the art of forecasting inference costs that scale linearly with usage and optimize the "Cost vs. Quality" trade-off to ensure profitability, not just hype.
Develop Strategic AI Roadmaps
Build high-conviction roadmaps for high-risk, high-reward AI bets that account for uncertainty and rapid technological change.
Drive Strategic Alignment & Stakeholder Buy-In
Communicate complex AI product proposals with clarity and precision to secure executive support and cross-functional excitement.
Escape "Pilot Purgatory"
Structure your AI initiatives for scale from day one by defining metrics that matter in a probabilistic world and avoiding the trap of endless experimentation.
Lead Cross-Functional AI Teams
Align engineering, design, and data science teams on a unified vision and learn to lead effectively in an AI-first organization.
Learn from Elite Product Leaders
Gain insights from guest speakers including Joff Redfern (Ex-CPO Atlassian), Amit Fulay (Generative AI Leader), and Surojit Chatterjee (Ex-CPO Coinbase).
Ship a Real AI Product Strategy
Complete a hands-on capstone where you develop and present the end-to-end lifecycle of a major AI feature for a consumer company, applying everything you've learned in a product review format.
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
6 live sessions • 7 lessons
Jul
25
Aug
1
Aug
15
Aug
22
Sep
5
Sep
5
Luke Swartz
Ammad Raja
Joanna Hou
Manoj Aggarwal
Product Executive (SVP, CPO, Sr. Director Google)
Jennifer Liu is an accomplished product executive with extensive experience at Google, where she significantly contributed to projects across various domains, including launching the transformative Product Listing Ads, turning it into a multi-billion dollar enterprise. Her leadership at Lattice as Senior Vice President and Ethos Life as Chief Product Officer showcases her expertise in driving product innovation and growth. With a Bachelor of Science in Computer Science from MIT, Jennifer's technical foundation and strategic vision have made her a pivotal figure in the tech industry.
Product Leader at OpenAI | Operator, not influencer | 18 years building products
Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify.
Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.
He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.
Frm. CPO at Atlassian and VP of Product Linkedin
Joff Redfern joins Product Faculty as Guest Faculty, bringing world-class product leadership experience from Atlassian, LinkedIn, and Silicon Valley’s top innovation teams..
A veteran product leader with experience scaling global products for millions of users, he now partners with Menlo Ventures.
At Product Faculty, Joff teaches advanced product leadership and AI-driven strategy.
Join an upcoming cohort
Cohort 5
$5,000
Dates
Payment Deadline
4-6 hours per week
Saturdays
9:30am - 3:30pm EST
You'll have 5 hours of class split into two 2.5-hour modules. Each module consists of 60% lecture-style learning and 40% hands-on group exercises. Don't worry about missing a class—you can make up missed classes in a future cohort, and you'll receive the recordings right away.
Weekly Capstone Projects (Optional)
3-5 hours per week
The capstone project allows you to go through the end-to-end lifecycle of developing a major feature for a consumer company like Facebook, Google Maps, or Amazon, and present it in a product review meeting to the VP of Product at Shopify.
Optimized for very busy schedules of PMs / Execs / Managers.
We will spend about 20 hours on the core course material plus about 6 hours on Q&A.
Timings for each session have been chosen based on what works best for most product people in practice.
Recordings for all modules will be made available for you to watch in your Maven account.
Product Strategy Playbook
A step-by-step guide for Product Leaders on how to create a winning product strategy.
Download Free Playbook
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Cohort 5
$5,000
Dates
Payment Deadline