AI Product Leadership Certification

·

7 Weeks

·

Cohort-based Course

The #1 Ranked Advanced PM Training, Evolved for the AI Era. A 5-week program for PM leaders to level up Product Strategy and AI leadership.

Previously at

Google
OpenAI
Atlassian
Shopify.com
LinkedIn

Course overview

Lead the AI Transformation. Don't just witness it

In the last 12 months, AI has shifted from a "tech trend" to a market-decimating force. The old playbook of simply "shipping features" is dead; leaders must now build "Contextual Moats" and defensible strategies.


This course bridges the gap between Executive Leadership and AI Strategy. We take the rigor of the #1 Ranked Advanced Product Management curriculum and infuse it with the frameworks needed to win in the age of AI.


What You'll Get Out of This Course


Master the AI Leader's Mindset: Understand the non-obvious factors that lead to AI product success and how to "think strategically" when every competitor has access to the same APIs.


Build Defensible Moats: Stop relying on fragile tech advantages. Learn to recognize when your data is a moat and when it isn't, and how to build specific "Contextual Moats".


Execute with the 4D AI Method: Implement a system to take AI features from Discovery to Design, Develop, and Deploy, ensuring you aren't just shipping demos, but solving real problems.


Strategic Alignment & Communication: Learn how to communicate complex AI product proposals to stakeholders with clarity, ensuring buy-in and excitement.


AI Economics & Metrics: Learn to forecast costs that scale linearly with usage and master the "Cost vs. Quality" trade-off to ensure your AI initiatives are profitable.

Who is this course for

01

Ambitious Senior PMs, GPMs, & VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead

02

Founders & Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage

03

Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader

What you’ll get out of this course

Master the AI Leader's Mindset

Understand the non-obvious factors that lead to AI product success and how to think strategically when every competitor has access to the same APIs.

Build Defensible "Contextual Moats"

Learn to recognize when your data is a true moat versus when it isn't, and develop specific strategies to build durable competitive advantages that go beyond fragile tech differentiation.

Execute with the 4D AI Method

Implement a proven system to take AI features from Discovery to Design, Develop, and Deploy—ensuring you ship real solutions, not just demos.

Navigate AI Economics & Unit Economics

Master the art of forecasting inference costs that scale linearly with usage and optimize the "Cost vs. Quality" trade-off to ensure profitability, not just hype.

Develop Strategic AI Roadmaps

Build high-conviction roadmaps for high-risk, high-reward AI bets that account for uncertainty and rapid technological change.

Drive Strategic Alignment & Stakeholder Buy-In

Communicate complex AI product proposals with clarity and precision to secure executive support and cross-functional excitement.

Escape "Pilot Purgatory"

Structure your AI initiatives for scale from day one by defining metrics that matter in a probabilistic world and avoiding the trap of endless experimentation.

Lead Cross-Functional AI Teams

Align engineering, design, and data science teams on a unified vision and learn to lead effectively in an AI-first organization.

Learn from Elite Product Leaders

Gain insights from guest speakers including Joff Redfern (Ex-CPO Atlassian), Amit Fulay (Generative AI Leader), and Surojit Chatterjee (Ex-CPO Coinbase).

Ship a Real AI Product Strategy

Complete a hands-on capstone where you develop and present the end-to-end lifecycle of a major AI feature for a consumer company, applying everything you've learned in a product review format.

What’s included

Live sessions

Learn directly from your instructors in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 7 lessons

Week 1

Jul 25—Jul 26

    Strategize — The AI Moat Blueprint

    2 items

    Jul

    25

    Class 1 - Strategize + Product Strategy Case - Joff Redfern - Ex-CPO at Atlassian

    Sat 7/251:30 PM—7:30 PM (UTC)

Week 2

Jul 27—Aug 2

    Devise — AI Roadmapping & Retention

    1 item

    Aug

    1

    Class 2 - Devise + Product Retention with Jennifer Liu - Product Faculty

    Sat 8/11:30 PM—7:30 PM (UTC)

Week 3

Aug 3—Aug 9
    Nothing scheduled for this week

Week 4

Aug 10—Aug 16

    Schematize — The AI Lifecycle (Discovery to Design)

    1 item

    Aug

    15

    Class 3 - Schematize & Actualize + Generative AI With Amit Fulay - Product Faculty

    Sat 8/151:30 PM—7:30 PM (UTC)

Week 5

Aug 17—Aug 23

    Aug

    22

    Class 4 - Optimize & Magnatize + Product Metrics With Satyajeet Salgar - Product Faculty

    Sat 8/221:30 PM—7:30 PM (UTC)

    Optimize — AI Economics & P&L

    1 item

Week 6

Aug 24—Aug 30
    Nothing scheduled for this week

Week 7

Aug 31—Sep 5

    Harmonize — Leading AI Teams & Demo Day

    1 item

    Sep

    5

    Class 5 - Hamonize + Product Leadership With Surojit Chatterjee

    Sat 9/51:30 PM—4:00 PM (UTC)

    Sep

    5

    Capstone Project Demo Day

    Sat 9/55:00 PM—7:30 PM (UTC)

    Bonus Module - Key Technical Skills

    1 item

What students are saying

Product Faculty Experience

What people are saying

        Product Faculty offers a great interactive learning experience that makes concepts stick, and outcomes happen.
Luke Swartz

Luke Swartz

Group Product Manager, Google
        Product Faculty's training helped me crystallize my knowledge and land an amazing new role.
Ammad Raja

Ammad Raja

Product Leader, Uber
        As an AI Product Manager, Product Faculty's program helped me to understand the end-to-end lifecycle of bringing successful products to life.
Joanna Hou

Joanna Hou

AI Product Manager, Meta
        Product Faculty's tools, tactics and frameworks allow you to not leave your product, and career success to chance.
Manoj Aggarwal

Manoj Aggarwal

Product Leader, Amazon

Meet your instructor

Jennifer Liu

Jennifer Liu

Product Executive (SVP, CPO, Sr. Director Google)

Jennifer Liu is an accomplished product executive with extensive experience at Google, where she significantly contributed to projects across various domains, including launching the transformative Product Listing Ads, turning it into a multi-billion dollar enterprise. Her leadership at Lattice as Senior Vice President and Ethos Life as Chief Product Officer showcases her expertise in driving product innovation and growth. With a Bachelor of Science in Computer Science from MIT, Jennifer's technical foundation and strategic vision have made her a pivotal figure in the tech industry.

Miqdad Jaffer

Miqdad Jaffer

Product Leader at OpenAI | Operator, not influencer | 18 years building products

Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify.


Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.


He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.

Joff Redfern

Joff Redfern

Frm. CPO at Atlassian and VP of Product Linkedin

Joff Redfern joins Product Faculty as Guest Faculty, bringing world-class product leadership experience from Atlassian, LinkedIn, and Silicon Valley’s top innovation teams..

A veteran product leader with experience scaling global products for millions of users, he now partners with Menlo Ventures.

At Product Faculty, Joff teaches advanced product leadership and AI-driven strategy.

A pattern of wavy dots

Join an upcoming cohort

AI Product Leadership Certification

Cohort 5

$5,000

Dates

July 25—Sep 5, 2026

Payment Deadline

Jan 24, 2026
Get reimbursed

Course schedule

4-6 hours per week

  • Saturdays

    9:30am - 3:30pm EST

    You'll have 5 hours of class split into two 2.5-hour modules. Each module consists of 60% lecture-style learning and 40% hands-on group exercises. Don't worry about missing a class—you can make up missed classes in a future cohort, and you'll receive the recordings right away.

  • Weekly Capstone Projects (Optional)

    3-5 hours per week

    The capstone project allows you to go through the end-to-end lifecycle of developing a major feature for a consumer company like Facebook, Google Maps, or Amazon, and present it in a product review meeting to the VP of Product at Shopify.

  • Optimized for very busy schedules of PMs / Execs / Managers.

    We will spend about 20 hours on the core course material plus about 6 hours on Q&A.


    Timings for each session have been chosen based on what works best for most product people in practice.


    Recordings for all modules will be made available for you to watch in your Maven account.

Free resource

Product Strategy Playbook

A step-by-step guide for Product Leaders on how to create a winning product strategy.

Download Free Playbook

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

AI Product Leadership Certification

Cohort 5

$5,000

Dates

July 25—Sep 5, 2026

Payment Deadline

Jan 24, 2026
Get reimbursed

$5,000

USD

·

7 Weeks