AI-Assisted Product Marketing Strategy for B2B tech & software products
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AI-Assisted Product Marketing Strategy for B2B tech & software products
2 Weeks
·Cohort-based Course
Enhance your research, positioning strategy, messaging, and go-to-market with this step-by-step AI-assisted system [no code skills required]
Hosted by
Jose Bermejo
Tested 80+ tools in 3mo to build this system for his marketing strategy boutique
Last chance to enroll
3
days
22
hours
55
mins
Course overview
Let AI save you time and augment your marketing strategy process
👉 Last day to enroll is June 11th. 25 spots are available.
🔥 Benefit from the first cohort price. Price will go up in upcoming cohorts.
During the course, you'll learn how to use and implement this AI toolset that we use at Predictable Innovation Strategy to deliver product marketing strategies for our clients with 25% - 40% working hours savings by project -- without losing quality.
Here's what we'll go through:
1️⃣ Research blocks:
- Customer or ICP
- Market
- Competitors
✅ Research toolset:
→ ChatGPT [or Bard if they catch up with ChatGPT]
→ Essense.io
→ Alphawatch.ai
→ Perplexity.ai
→ Chatpdf
→ Dovetail
→ Fathom
2️⃣ Positioning Strategy blocks:
- Segmentation
- Targeting
- Positioning messages & narrative
✅ Positioning Strategy Toolset:
→ ChatGPT
→ Notion AI
→ Jasper
3️⃣ Go-to-market & Awareness blocks:
- Launch / Validation / Awareness Sequence
- Sales enablement
- Early client finding
✅ Go-to-market & Awareness Toolset:
→ ChatGPT
→ Tome.app
→ Gamma.app
→ Sparktoro
→ NotionAI
→ Wynter
→ Humantic AI
📌 AI landscape changes every single day, and we're continuously testing. This toolset could change from now until the course starts... but just if we find better tools to save you time!
Along the course, you'll learn how the 3 steps are connected by our marketing strategy system and mental models based on our expertise in Diffusion of Innovations and Crossing The Chasm. A system that we have proven and refined in over +200 B2B tech/SaaS projects... and you can also learn in this other BootCamp: https://maven.com/predictable-innovation/positioning-strategy-workshop
That means you'll get our 9 marketing strategy mental models and templates that the AI toolset will help you complete and how the Technology Adoption Lifecycle impacts your strategy.
This course is for you if
01
You're a product marketer...
You want to update your skills, gain new insightful angles, and save tens of hours with the latest AI tools.
02
You're a Marketing leader...
You want to learn how AI tools can augment your team and resources while saving time.
03
You're a founder...
You want an AI-assisted system to improve how you market and sell your product... at x2 speed.
What you’ll get out of this course
💰 Immediate ROI — Save 25-40% of working time and deliver at x2 speed.
With this tech stack, my company saves 25-40% [depending on the complexity of the tech and market] of working time in research, positioning strategy, and messaging, while delivering at x2 speed.
How much is worth your time? Run the numbers 😉
🏗️ How to apply the AI toolset to your specific workflow.
I'll answer your questions on how to use and set up the 12 tools for your workflow and use cases.
We'll also debate and ideate use cases in the Q&As, so you learn from others in your position.
🏎️ Faster market feedback loops & go-to-market.
Given the speed at which you'll analyze the information, you can have faster market testing and feedback loops that can lead to a competitive edge.
Market learning speed is often an advantage.
🧠 Gain new research eyes and a second brain
Researching tons of Reddit posts, call transcripts, reading entire analysts' PDFs, or hundreds of G2 competitor feedback answers?
That's gone with this toolset.
Now imagine the AI providing fresh angles for your positioning and pitch that are not biased by your beliefs.
🔍 Broader research insights.
These AI tools reach corners you can't or don't have the time to.
You'll gain more insights, understanding, and angles about your market, customer, and competitors.
🤖 Prompt guide.
You'll get a go-to guide with the prompts we'll teach and test during the course.
✅ Course Workbook & Notion AI Messaging template
You'll get a workbook with all the templates and mental models we'll follow. You can complete it to develop your product marketing strategy for your product of choice.
You'll also gain access to the messaging template I've created with Notion AI.
What students are saying
Axel Kirstetter
Bernard Mouton
Akio Aida
Javier B.
Rebeca Sanz
Julie Taylor
Your investment is 100% risk-free
Get the value you expect, or your 100% money back
If you attend the sessions, actively participate, and still don’t find the course valuable, I'll happily refund your full payment. See FAQ for more details!
Meet your instructor
Jose Bermejo
Managing Partner, Founder & Fractional Executive for clients at Predictable Innovation.
Hey, thanks for stopping by!
I've led go-to-market strategy, sales, business development, and partner teams as Chief Commercial Officer in the USA and Europe at B2B software companies achieving 120% growth < 3 years and x3 EBITDA.
I'm a x3 founder who pioneered a disruptive real estate model in Spain. Now building Predictable Innovation Strategy in the USA — the consulting boutique where I offer product marketing and brand strategy services for our services.
I am a lifelong learner of management and strategy, with an MBA from a top-3 business school and Harvard Disruptive Strategy.
All right, that's the boring stuff.
I've recently realized that every day I check a handful of no-code tools, and implement the worthwhile ones in my company.
When I want to have fun, I improve my system with the latest AI tools.
I still have inside me a bit of the computer science guy who graduated 18 years ago.
Why not help leaders like you with something I love and have fun doing that is also synergistic with my marketing strategy consulting?
That's why, after successfully building and launching my first Maven Bootcamp on New Product Marketing Strategy, I've decided to teach the system I've built to speed up x2 our research and [product] marketing strategy deliveries while saving tens of hours for our B2B tech/SaaS clients.
Questions? Drop me a line!
Join an upcoming cohort
AI-Assisted Product Marketing Strategy for B2B tech & software products
Cohort 1
$445 USD
Dates
June 12 - 25, 2023
Payment Deadline
June 12, 2023
Don't miss out! Enrollment closes in 4 days
Course syllabus
01
Research with AI
Building blocks we'll showcase:
- Customer or ICP
- Market
- Competitors
...with these tools:
→ ChatGPT [or Bard if they catch up with ChatGPT]
→ Essense.ai
→ Alphawatch.ai
→ Perplexity.ai
→ Chatpdf
→ Dovetail
→ Fathom
02
Optimize Positioning and Messaging with AI
Building blocks we'll showcase:
- Segmentation
- Targeting
- Positioning messages & narrative
...with these tools:
→ ChatGPT
→ Notion AI
→ Jasper
03
Build go-to-market and awareness sequence
Building blocks we'll showcase:
- Launch / Validation / Awareness Sequence
- Sales enablement
- Early client finding
... with these tools:
→ ChatGPT
→ Tome.app
→ Gamma.app
→ Sparktoro
→ NotionAI
→ Wynter
→ Humantic AI
Course schedule
3-8 hours per week, during 2 weeks
Enrollment ends
June 11th or when we reach 25 students
Live Workshop - Research with AI
Tuesday 13th, 1:00pm - 2:00pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
Live Workshop - Positioning Strategy with AI
Thursday 15th, 1:00pm - 2:00 pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
[Optional] Q&A // Office Hours
Friday 16th, 1:00pm - 2:30pm EST
Get live feedback on your assignments, and tests, ideate new use cases, or discuss how to adapt the toolset to your unique scenario and systems with your peers and Jose.
Live Workshop - Messaging with AI
Tuesday 20th, 1:00pm - 2:00pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
Live Workshop - Building go-to-market and awareness sequence with AI
Thursday 22nd, 1:00pm - 2:00pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
[Optional] Q&A // Office Hours
Friday 23rd, 1:00pm - 2:30pm EST
Get live feedback on your assignments, and tests, ideate new use cases, or discuss how to adapt the toolset to your unique scenario and systems with your peers and Jose.
Live Community
Always on
Get feedback and answers from me and your cohort of peers in between sessions in your Maven student hub.
[Optional] Session Assignments
At the end of each session
Every session, you will get an assignment to apply the learnings before joining the Q&A and getting feedback from your peers and the instructor.
This is about testing and making it work for your workflow and use cases. So you can spend as much or as little time as you want.
You'll learn together with a group of peers with similar challenges to solve and learning objectives.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Direct ideas and feedback from instructors and peers
The Q&As are ideal for discussing if and how to adapt the system and tools to your unique business scenario.
Frequently Asked Questions
What’s the refund policy?
What does x2 delivery speed mean?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How is this course different from the New Product Marketing Strategy Bootcamp that also comes with AI tools?
Can I get reimbursed by my company?
Have more questions?
Join an upcoming cohort
AI-Assisted Product Marketing Strategy for B2B tech & software products
Cohort 1
$445 USD
Dates
June 12 - 25, 2023
Payment Deadline
June 12, 2023
Don't miss out! Enrollment closes in 4 days