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AI-Assisted Product Marketing Strategy for B2B tech & software products
10.0
(5 ratings)
2 Weeks
·Cohort-based Course
Master AI for research, positioning strategy, messaging, and go-to-market with this step-by-step AI system [no code skills required]
AI-Assisted Product Marketing Strategy for B2B tech & software products
10.0
(5 ratings)
2 Weeks
·Cohort-based Course
Master AI for research, positioning strategy, messaging, and go-to-market with this step-by-step AI system [no code skills required]
Hosted by
Jose Bermejo
Tested 100+ tools in 3mo to build this system for his marketing strategy firm
Last chance to enroll
6
days
11
hours
37
mins
Course overview
Let AI save you time and augment your marketing strategy process
During the course, you'll learn how to use and implement this AI toolset that we use at Predictable Innovation Strategy to deliver product marketing strategies for our clients with 25% - 40% working hours savings by project -- without losing quality.
Overcome the blank page syndrome by having a fresh start in different marketing strategy use cases with this toolset:
1️⃣ Research blocks:
- Customer or ICP
- Market
- Competitors
✅ Research toolset:
→ ChatGPT
→ Essense.io
→ Alphawatch.ai
→ Perplexity.ai
→ Chatpdf
→ Dovetail
→ Fathom
2️⃣ Positioning Strategy blocks:
- Segmentation
- Targeting
- Positioning messages & narrative
✅ Positioning Strategy Toolset:
→ ChatGPT
→ Notion AI
→ Jasper
3️⃣ Go-to-market & Awareness blocks:
- Launch / Validation / Awareness Sequence
- Sales enablement
- Early client finding
✅ Go-to-market & Awareness Toolset:
→ ChatGPT
→ Tome.app
→ Gamma.app
→ Sparktoro
→ NotionAI
→ Wynter
→ Humantic AI
📌 AI landscape changes every single day, and we're continuously testing. This toolset could change from now until the course starts... but just if we find better tools to save you time!
Along the course, you'll learn how the 3 steps are connected by our marketing strategy system and mental models based on our expertise in Diffusion of Innovations and Crossing The Chasm. A system that we have proven and refined in over +200 B2B tech/SaaS projects... and you can also learn in this other BootCamp: https://maven.com/predictable-innovation/positioning-strategy-workshop
That means you'll get our 9 marketing strategy mental models and templates that the AI toolset will help you complete and how the Technology Adoption Lifecycle impacts your strategy.
🔥 BONUS for the first 10 cohort members: 1 Month of free access to ThinkAI's community. Continue getting the support of the instructor and a group of leaders optimizing their systems with AI. Join weekly Q&A // Office Hours calls, get bonus videos, and get answers in the community forums for 1 month after the course.
This course is for you if
01
You're a product marketer...
You want to update your skills, gain new insightful angles, and save tens of hours with the latest AI tools.
02
You're a Marketing leader...
You want to learn how AI tools can augment your team and resources while saving time.
03
You're a founder...
You want an AI-assisted system to improve how you market and sell your product... at x2 speed.
What you’ll get out of this course
💰 Immediate ROI — Save 25-40% of working time and deliver at x2 speed.
With this tech stack, my company saves 25-40% [depending on the complexity of the tech and market] of working time in research, positioning strategy, and messaging, while delivering at x2 speed.
How much is worth your time? Run the numbers 😉
🏗️ Apply the AI toolset to your specific workflow.
I'll answer your questions on how to use and set up the 12 tools for your workflow and use cases.
We'll also debate and ideate use cases in the Q&As, so you learn from others in your position.
😮💨 Overcome the blank-page syndrome.
You won't have to feel the pain of starting from 0 anymore to fill in your templates and work. These AI tools will build a fresh starting point for you.
🏎️ Faster market feedback loops & go-to-market.
Given the speed at which you'll analyze the information, you can have faster market testing and feedback loops that can lead to a competitive edge.
Market learning speed is often an advantage.
🧠 Gain new research eyes and a second brain.
Researching tons of Reddit posts, call transcripts, reading entire analysts' PDFs, or hundreds of G2 competitor feedback answers?
That's gone with this toolset.
Now imagine the AI providing fresh angles for your positioning and pitch that are not biased by your beliefs.
🔍 Broader research insights.
These AI tools reach corners you can't or don't have the time to.
You'll gain more insights, understanding, and angles about your market, customer, and competitors.
🤖 Prompt guide.
You'll get a go-to guide with the prompts I'll showcase and test during the course.
✅ Course Workbook & Notion AI Messaging template.
You'll get a workbook with all the templates and mental models we'll follow. You can complete it to develop your product marketing strategy for your product of choice.
You'll also gain access to the messaging template I've created with Notion AI.
🔒 AI Privacy checklist.
You'll get a privacy checklist for each tool I'll showcase during the course so you can rest assured and make more informed decisions on the use of AI.
1 Month of free access to a community of leaders leveraging no-code AI together
Continue getting the support of the instructor and a group of leaders optimizing their systems with AI. Join by-weekly Q&A // Office Hours calls, get bonus videos, and get answers in the community forums for 1 month after the course. Available for the first 10 members of a cohort
AI-Assisted Product Marketing Strategy for B2B tech & software products
Get immediate access to the AI Prompt / Use Cases Guide.
Get the complete course guide for research and product marketing with AI.
Like the course, the guide is structured by product marketing buckets and use cases.
You will be able to copy and paste the prompts or just go to the tool link with the results of my work to get inspiration.
Here's what you'll get for FREE:
✅ 57 Use Cases
✅ 67 AI Prompts for the 6 AI tools
✅ 4 Notion AI Templates with pre-defined prompts
✅ Links to the real examples in the different tools
✅ My AI tool to scrape reviews and create a SWOT
Get this free resource
Hands-on sessions to apply and digest your learnings
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Use case + tools demos
The first part of each theme starts with real-world use case demos to inspire you on how to use the different tools.
Hands-on individual work
After the inspiration, and armed with the use cases guide, you will test prompts and tools in blocks of 4 to 6 minutes.
Group breakout rooms
After each individual work block, you'll jump into a breakout room with your cohort peers for 6 to 8 minutes to get feedback, learn from their prompts, and compare results from your different prompts and test.
⚠️ Can't make it to the next cohort or don't want to wait so long?
👉 Get the self-paced course with the same learning outcomes here.
⚠️ Can't make it to the next cohort or don't want to wait so long?
👉 Get the self-paced course with the same learning outcomes here.
10.0
(5 ratings)
What leaders like you say about my work
Daniella Latham
Akio Aida
Jasna Klemenc
Tamara Grominsky
Axel Kirstetter
Bernard Mouton
Julie Taylor
Trusted by big tech leaders
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Join them!
Product marketing strategy leaders from Meta, Grammarly, and Atlassian learned how to leverage AI in their day-to-day in this course.
Meet your instructor
Jose Bermejo
Founder of ThinkAI & Predictable Innovation Strategy. Creator of Notion AI System for Product Innovation + Marketing Strategy
Hey, thanks for stopping by!
I've led go-to-market strategy, sales, business development, and partner teams as Chief Commercial Officer in the USA and Europe at B2B software companies achieving 120% growth < 3 years and x3 EBITDA.
I'm a x3 founder who pioneered a disruptive real estate model in Spain. Now building Predictable Innovation Strategy in the USA — the consulting boutique where I offer product marketing and brand strategy services for our services.
I am a lifelong learner of management and strategy, with an MBA from a top-3 business school and Harvard Disruptive Strategy.
All right, that's the boring stuff.
I've recently realized that every day I check a handful of no-code tools, and implement the worthwhile ones in my company.
When I want to have fun, I improve my system with the latest AI tools.
I still have inside me a bit of the computer science guy who graduated 18 years ago.
Why not help leaders like you with something I love and have fun doing that is also synergistic with my marketing strategy consulting?
That's why, after successfully building and launching my first Maven Bootcamp on New Product Marketing Strategy, I've decided to teach the system I've built to speed up x2 our research and [product] marketing strategy deliveries while saving tens of hours for our B2B tech/SaaS clients.
Questions? Drop me a line!
Join an upcoming cohort
AI-Assisted Product Marketing Strategy for B2B tech & software products
Cohort 3
$600 USD
Dates
Oct 3—16, 2023
Payment Deadline
Oct 2, 2023
Don't miss out! Enrollment closes in 7 days
Cohort 4
$600 USD
Dates
Dec 11—24, 2023
Payment Deadline
Dec 10, 2023
Course syllabus
01
Research with AI
Building blocks we'll showcase:
- Customer or ICP
- Market
- Competitors
...with these tools:
→ ChatGPT [or Bard if they catch up with ChatGPT]
→ Essense.ai
→ Alphawatch.ai
→ Perplexity.ai
→ Chatpdf
→ Dovetail
→ Fathom
02
Optimize Positioning and Messaging with AI
Building blocks we'll showcase:
- Segmentation
- Targeting
- Positioning messages & narrative
...with these tools:
→ ChatGPT
→ Notion AI
→ Jasper
03
Build go-to-market and awareness sequence
Building blocks we'll showcase:
- Launch / Validation / Awareness Sequence
- Sales enablement
- Early client finding
... with these tools:
→ ChatGPT
→ Tome.app
→ Gamma.app
→ Sparktoro
→ NotionAI
→ Wynter
→ Humantic AI
Course schedule
5-10 hours per week, during 2 weeks
Enrollment ends
When we reach 25 students
Live Workshop - Research with AI
1st Tuesday 1:00pm - 2:30pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
Live Workshop - Positioning Strategy with AI
1st Thursday, 1:00pm - 2:30 pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
[Optional] Q&A // Office Hours
1st Friday 1:00pm - 2:30pm EST
Get live feedback on your assignments, and tests, ideate new use cases, or discuss how to adapt the toolset to your unique scenario and systems with your peers and Jose.
Live Workshop - Messaging with AI
2nd Tuesday, 1:00pm - 2:30pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
Live Workshop - Building go-to-market and awareness sequence with AI
2nd Thursday, 1:00pm - 2:30pm EST
Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.
[Optional] Q&A + Guest Lecture on Prompt Engineering
2nd Friday, 1:00pm - 2:30pm EST
We'll welcome our guest speaker on Prompt Engineering during the first 30 minutes of the session: Robert Campbell.
You'll be able to ask him advanced questions on promoting. Then we'll move to 1h of regular Q&A on your progress with AI.
Live Community
Always on
Get feedback and answers from me and your cohort of peers in between sessions in your Maven student hub.
[Optional] Session Assignments
At the end of each session
Every session, you will get an assignment to apply the learnings before joining the Q&A and getting feedback from your peers and the instructor.
This is about testing and making it work for your workflow and use cases. So you can spend as much or as little time as you want.
[Bonus] 1 Month Community Access
Post-Course for 1 month - 10 spots
Continue getting the support of the instructor and a group of leaders optimizing their systems with AI. You can join by-weekly Q&A // Office Hours calls, get bonus videos, and get answers in the community forums. Available for the first 10 members of a cohort
Your investment is 100% risk-free
Get the value you expect, or your 100% money back
If you attend the sessions, actively participate, and still don’t find the course valuable, I'll happily refund your full payment. See FAQ for more details!
Frequently Asked Questions
I don't want to wait until the next cohort!
I have privacy concerns about using AI!
What’s the refund policy?
What does x2 delivery speed mean?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How is this course different from the New Product Marketing Strategy Bootcamp that also comes with AI tools?
Can I get reimbursed by my company?
Have more questions?
Join an upcoming cohort
AI-Assisted Product Marketing Strategy for B2B tech & software products
Cohort 3
$600 USD
Dates
Oct 3—16, 2023
Payment Deadline
Oct 2, 2023
Don't miss out! Enrollment closes in 7 days
Cohort 4
$600 USD
Dates
Dec 11—24, 2023
Payment Deadline
Dec 10, 2023
$600 USD
10.0
(5)
2 Weeks