Transform your idea into a business

Avoid wasting time and money building something nobody wants. Learn how to de-risk your product or service idea in 10 days.

David J. Bland


David J. Bland

Internationally best selling co-author of Testing Business Ideas

A pattern of wavy dots

Join a small group of peers for an intimate 10 day course to rapidly test your product or service idea. You'll map your risk, run experiments and receive live feedback on your real ideas.

What experts are saying

        David advises companies on how to design business models & value propositions. Work with him to test yours before it’s too late!
Alexander Osterwalder
Alexander Osterwalder
Co-Founder at Strategyzer
        David trains our superheroes on how to rapidly validate their startup ideas in the market.
Tim Draper
Tim Draper
Venture Capitalist

Who is this course for


You're an entrepreneur who doesn't have time to make something nobody wants.


You're a corporate innovator who wants to challenge the status quo and create new revenue streams.


You're a solopreneur who has a side project but is nervous about making the leap.

Key outcomes

Extracting risk

You'll learn how to identify and extract the risk in your idea so that you don't scale it too quickly.

Mapping your assumptions

You'll learn how to map your risk to focus on the leap of faith assumptions.

Running experiments

You'll learn how to design and run experiments that address your riskiest assumptions.

A repeatable framework

Walk away with your own repeatable framework for testing product, service and business ideas.

Meet your instructor

David J. Bland
David J. Bland
Co-author of Testing Business Ideas, Founder at Precoil.

I help people test ideas.

I'm the co-author of Testing Business Ideas with Alex Osterwalder. I pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices.

Before my transition into coaching, I spent over 10 years of my career at early stage technology startups.

I stay connected to the startup scene through my work with Silicon Valley venture capitalists and startup accelerators. 

And most importantly, I created this course to help you quickly test your ideas, because I wasted years of my life building things nobody wanted.

Course syllabus


Extracting Risk

How can you tell a good idea from a bad idea? They both look the same early on. Testing your idea is the hard part. Learn how to identify and extract risk by using design thinking principles.


Assumptions Mapping

Focusing can be difficult. Learn to cut through the noise and focus on your efforts through Assumptions Mapping.


Rapid Experimentation

Testing your ideas can feel intimidating. Take the anxiety out of it and learn how to leverage the library of 44 different experiments to validate your riskiest assumptions.


A Repeatable Process

While you can keep all of this inside your head for a time, it'll be difficult to do it repeatedly or explain it to your team. Learn how to plug these concepts together to test your ideas over and over again until you have a viable business.

Course schedule

6-8 hours per week
  • July 18, 2022 - Kickoff Session
    10:00am - 11am Pacific Time

    Introductions and goal setting for the course. Get to know your peers, learn more about how the course is structured and ask David your questions.

  • July 18 - July 28, 2022

    The course will run from July 18th to July 28, 2022. You'll work both independently and in groups on your product, service and business ideas.

  • Tuesdays & Thursdays
    10:00am - 12:00pm Pacific Time

    We'll have 2 hour live group Zoom sessions on Tuesdays and Thursdays to work through your ideas together. The live sessions will be recorded but attendance is recommended to get the most out of the cohort experience.

  • Live Coaching Sessions
    4:00pm - 5:00pm Pacific Time

    Live 1 hour coaching sessions with David on non-workshop days to get pointed feedback on your assumptions, experiments and strategy. Occurs on July 20, 22, 25, and 27.

Apply the concepts from my book with live feedback on your real ideas.

Apply the concepts from my book with live feedback on your real ideas.

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

This course focuses on live workshops and hands-on with real product, service and business ideas.

Learn by doing

Reduce the risk in your product, service or business idea while helping others.

Find your tribe

Find a tribe to help keep you making progress well beyond the course.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How is this different than the public masterclasses?
I read Testing Business Ideas, should I still sign up?
How do I convince my company to pay for this?
What are the technical requirements?
What’s the refund policy?


$1195 USD