Testing Business Ideas
Testing Business Ideas
9.1
(9 ratings)
2 Weeks
·Cohort-based Course
Avoid wasting time and money building something nobody wants. Learn how to de-risk your product or service idea in 10 days.
Testing Business Ideas
9.1
(9 ratings)
2 Weeks
·Cohort-based Course
Avoid wasting time and money building something nobody wants. Learn how to de-risk your product or service idea in 10 days.
Get notified about the next cohort
Hosted by
David J. Bland
Internationally best selling co-author of Testing Business Ideas.
Course overview
Transform your idea into a business
Join a small group of peers for an intimate 10 day course to rapidly test your product or service idea. You'll map your risk, run experiments and receive live feedback on your real ideas.
Who is this course for
01
You're an entrepreneur who doesn't have time to make something nobody wants.
02
You're a corporate innovator who wants to challenge the status quo and create new revenue streams.
03
You're a solopreneur who has a side project but is nervous about making the leap.
Key outcomes
Extracting risk
You'll learn how to identify and extract the risk in your idea so that you don't scale it too quickly.
Mapping your assumptions
You'll learn how to map your risk to focus on the leap of faith assumptions.
Running experiments
You'll learn how to design and run experiments that address your riskiest assumptions.
Managing experiments
Walk away with your own repeatable framework for testing product, service and business ideas.
9.1
(9 ratings)
What past students are saying
Paige Leonard
Oliver Barnickel
Christian Abt
Eric Kutche
Meet your instructor
David J. Bland
Co-author of Testing Business Ideas, Founder at Precoil.
I help people test ideas.
I'm the co-author of Testing Business Ideas with Alex Osterwalder. I pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices.
Before my transition into coaching, I spent over 10 years of my career at early stage technology startups.
I stay connected to the startup scene through my work with Silicon Valley venture capitalists and startup accelerators.
And most importantly, I created this course to help you quickly test your ideas, because I wasted years of my life building things nobody wanted.
Course syllabus
01
Extracting Risk
How can you tell a good idea from a bad idea? They both look the same early on. Testing your idea is the hard part. Learn how to identify and extract risk by using design thinking principles.
02
Assumptions Mapping
Focusing can be difficult. Learn to cut through the noise and focus on your efforts through Assumptions Mapping.
03
Rapid Experimentation
Testing your ideas can feel intimidating. Take the anxiety out of it and learn how to leverage the library of 44 different experiments to validate your riskiest assumptions.
04
Managing Experiments
While you can keep all of this inside your head for a time, it'll be difficult to do it repeatedly or explain it to your team. Learn how to plug these concepts together to test your ideas over and over again until you have a viable business.
Course schedule
6-8 hours per week
October 17, 2022 - Kickoff Session
10:00am - 11am Pacific Time
Introductions and goal setting for the course. Get to know your peers, learn more about how the course is structured and ask David your questions.
October 18 - October 27, 2022
The course will run from October 18th to October 27, 2022. You'll work both independently and in groups on your product, service and business ideas.
Tuesdays & Thursdays
10:00am - 12:00pm Pacific Time
Live 2 hour workshops that occur on Tuesdays and Thursdays at 10:00am pacific time. You'll work through individual exercises but also get peer feedback in groups. While these are recorded, we highly recommend you attend these live if possible.
Live Coaching Sessions
10:00am & 4:00pm Pacific Time
Live 1 hour coaching sessions with David to get pointed feedback on your assumptions, experiments and strategy. Occurs at 10:00am and 4:00pm on non-workshop days to accommodate different time zones. These sessions are not recorded.
Apply the concepts from my book with live feedback on your real ideas.
What's it like to be a part of the Testing Business Ideas cohort?
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on with real product, service and business ideas.
Learn by doing
Reduce the risk in your product, service or business idea while helping others.
Find your tribe
Find a tribe to help keep you making progress well beyond the course.