Startup founders building new businesses, from MVP to scale.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Finding and validating product-market fit — identifying underserved markets, testing hypotheses, and iterating to fit.

Four weeks of structured practice. Four deliverables. One sent Design Partnership Agreement.

Managing Director, Pathfinder Foundry

Microsoft