Brand Strategy and Designing Demand for Startups
9.3
(4 ratings)
2 Weeks
·Cohort-based Course
What first-time founders and marketing teams need to know about how to position and design brands that unlock growth.
Brand Strategy and Designing Demand for Startups
9.3
(4 ratings)
2 Weeks
·Cohort-based Course
What first-time founders and marketing teams need to know about how to position and design brands that unlock growth.
Hosted by
Pete Sena
Entrepreneur, advisor, and investor to leading startups & high-growth brands.
Course overview
Building a Great Brand is Your Catalyst for Building a Great Business
Your story is your strategy. How you express it matters. Most people think brand doesn’t matter, but branding is the single greatest thing you can use to position your business to win customers, attract talent, and grow.
Who is this course for:
01
First-time founders and entrepreneurs who want to learn the frameworks and ingredients for codifying and building their vision and brand
02
Marketers who want to understand how to implement BrandDNA™
as a key ingredient to strengthening their marketing skill sets
03
Sales, marketing, and business leaders who want to craft a strong brand and marketing strategy to unlock fast growth
Steal the Skills & Frameworks to Define and Grow Your Brand
Learn the building blocks that winning brands and startups leverage to attract customers and drive sales
Our BrandDNA™ framework has been taught, applied, and used to win by first-time founders, Brand CEOS, and business leaders all over the world. Get your hands on the examples, tools, and templates you can use for growing your brand
Understand the specific steps and exercises to position and differentiate your brand
Ever wonder what lasting brands and high-growth SaaS products do that attract investors, talent, and customers? In this course, we'll deconstruct and share the winning playbooks and ingredients you can apply the same skills to win more
Learn how to audit your brand ecosystem to convert prospects into customers
Audit your total brand experience with a step-by-step guide and supporting examples to enable faster scale and growth
Brand Strategy and Designing Demand for Startups
9.3
(4 ratings)
Don’t just take my word for it. See what other people have to say on how this framework designed demand for their business success
Eugenio Perrier
Dr. Emily Splichal
Michael Fensterstock
Andy Greenawalt
Rochelle Ellis
Ryan Gresh
Alyssa Callahan
Hayley Segar
Sal Syed
Bob Ruffolo
Jaime Laufer
Dr. Dani McVety
Kris Green
Alain Merville
Meet your instructor:
Pete Sena
Entrepreneur, Investor, Founder Coach
Pete Sena is a creative entrepreneur and forward-obsessed business builder. Pete bootstrapped an idea in his college dorm room into Digital Surgeons, an award-winning brand experience design consultancy that works with leading startups and brands all over the world.
Pete partners with founders and business leaders to craft stories and experiences that unlock sales through marketing innovation, branding, and digital-experience design.
Pete is a self-taught designer/engineer with over 17 years as a brand-builder and marketer. Join Pete as he shares all the things he wish he knew when he first got started.
Be the first to know about upcoming cohorts
Brand Strategy and Designing Demand for Startups
Course schedule:
4-6 hours per week for 2 weeks
Session 1: Introduction to BrandDNA™
November 8th - 11:00am - 1:00pm EST
Introduce the building blocks of effective branding and the BrandDNA™ framework
Session 2: How to Articulate Your Brand Essence
November 10th - 11:00am - 1:00pm EST
The most profound visions and missions are the ones that can be succinctly articulated, and delivered with conviction. We start by you codifying your brand’s “why” and find the perfect intersection of purpose, position, and value proposition that speaks to your core customer
Session 3: How to Craft your Brand Expression
November 15th - 11:00am - 1:00pm EST
How you articulate your visual identity, message, and experience. From your pitch deck to your website, we'll discuss and explore how you can plug into your customer's mindset and sensibilities to craft a brand that moves people to action
Session 4: Put It All Together to Build Your Brand Ecosystem
November 17th - 11:00am - 1:00pm EST
Together you will take everything you've learned and make sure you have the feedback, tools and direction to move forward
Weekly Project Assignments
2 - 3 hours per week
In addition to the live cohorts you'll also spend at least an additional 2 hours a week filling out your BrandDNA™ workbook, a set of exercises for capturing your brand's essence, expression, and ecosystem. Whether you are starting from scratch or refining something already
Choose Your Own Adventure!
With office hours, direct access to your instructor via Q&A at the end of every session, and Loom videos you will be able to dive deeper on the topics while getting the feedback you need to advance your branding and marketing journey.
Learning is better with cohorts
Active hands-on learning
This course will use a combination of live workshops and hands-on actionable toolkits that will help you build your brand and level up your branding and marketing skills to design demand and growth.
Connect and learn with other founders and marketers like you
You’ll be interacting with other learners through breakout rooms and project teams. You'll get real-world feedback from peers and expert instructors to supercharge your brand development process
Learn with a cohort of peers and expert instructors
Join a community of like-minded founders and business professionals who want to learn and grow alongside you. This course is taught by an award-winning Brand Experience designer and creative entrepreneur.
Frequently Asked Questions:
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Can I get my company to pay for this?
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