Customer Discovery Bootcamp for Product Leaders
2 Weeks
·Cohort-based Course
🚀 Validate a new product idea in 14 days
Customer Discovery Bootcamp for Product Leaders
2 Weeks
·Cohort-based Course
🚀 Validate a new product idea in 14 days
Previously at
Course overview
Rapidly validate product ideas that solve real customer problems
Most people think you need a developer or MVP to validate your product idea.
That's not true.
The best product leaders know how to de-risk a product before bringing a technical co-founder or developers onto the team.
By the end of the course, you will be equipped with a robust toolkit for customer discovery and idea validation that can be performed without technical expertise.
You will gain the skills to significantly reduce the risk of building products that don't meet market needs.
Learn to navigate the crucial early stages of product ideation and validation, mastering techniques to deeply understand your target customers and their problems.
Develop proficiency in defining customer segments, recruiting customers, and conducting interviews that gather actionable insights.
Distill these insights into compelling value propositions and identify key business assumptions.
The course culminates in teaching you how to design and execute Minimum Viable Tests, enabling rapid validation of your product ideas with minimal resources and no developers
This skillset is crucial not only for startup founders but also highly valuable for product managers in established companies, helping them make more informed, customer-centric decisions throughout the product development lifecycle.
Who is this course for
01
Startup founders and CEOs who want to increase the odds of their startup's success.
02
Motivated Product Managers who want to build confidence and develop skills to launch successful new products.
03
Hands-on Designers and Marketers who want to deeply understand customer needs and pain points
What you’ll get out of this course
Validate a new product idea in 14 days
Practice an entire end-to-end customer discovery process. You aren't required to bring your own product idea but you can use the class to test one.
Formulate interview questions that reveal customer pain-points and problems
The course will teach strategies for crafting insightful questions. Students will practice creating question sets, receive peer feedback, and refine their approach through iterative exercises.
Conduct and evaluate customer interviews to gather actionable insights
Students will learn interviewing techniques and practice with peers. They'll then conduct real customer interviews, analyze the results, and present their findings to the class.
Develop a compelling value proposition based on customer discovery findings
Using insights from customer interviews, students will learn to craft and refine value propositions.Â
Design Minimum Viable Tests to validate business assumptions
The course will introduce the Minimum Viable Test Framework, a pre-cursor to an MVP. Students will identify key business assumptions, design appropriate tests, and create plans to validate their ideas before working with developers.
What’s included
Live sessions
Learn directly from Pete Mauro in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 13 lessons • 3 projects
Week 1
Aug
12
Define customer segments, assumptions and problem hypothesis
Aug
12
Optional: Open office & project review
Aug
16
Formulate interview questions that identify customer problems
Aug
16
Optional: Open office & project review
Module 1: Define customer segments, assumptions and problem hypothesis
Module 2: Formulate interview questions that identify customer problems
Week 2
Aug
19
Conducting Effective Customer Interviews: Interactive Bootcamp
Aug
23
Analyzing Customer Feedback and Iterating Product Ideas
Post-course
Module 3: Conducting effective customer interviews
Module 4: Evaluate the solution with Minimum Viable Tests
Meet your instructor
Pete Mauro
Pete Mauro
3x Founder and Product Leader ex Microsoft, Nokia, Warner Bros. Discovery
Pete Mauro spent his career launching pioneering hardware and software products at Microsoft, Nokia, Warner Bros. Mobile and his own startups.
In 2011, Mauro helped Eric Ries launch 'The Lean Startup' to a group of 3,000 Los Angeles entrepreneurs, which forever changed how he developed new products.
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Customer Discovery Bootcamp for Product Leaders
Course schedule
4-6 hours per week
Mondays & Fridays
9:00 - 10:30am Pacific Time
Office hours available
Weekly projects
1.5 - 2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Customer Interview Cheat Sheet
Formulate effective interview questions to identify customer problems.
Differentiate between good questions that gather valuable customer insights and bad questions that will bias your interview.
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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