Catapult Your Career - Building and Launching a Personal Brand
4.8
(6 ratings)
10 Days
·Cohort-based Course
Ready to take your career & presence to the next level? Our course will help you develop, launch, and monetize a personal brand.
Catapult Your Career - Building and Launching a Personal Brand
4.8
(6 ratings)
10 Days
·Cohort-based Course
Ready to take your career & presence to the next level? Our course will help you develop, launch, and monetize a personal brand.
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Course overview
Take your career to the next level by leveraging your personal brand
Standing out in the corporate world is about so much more than just your skillset: it's about your personal brand and the ability to communicate it effectively.
In our course, we will be teaching you all of the strategies, tools, tips, and mental models that took our personal brand to the next level over a short period.
You will leave this course with a personal brand statement to introduce yourself to the world, 6-8 subsequent social posts that support your brand identity, and an actionable calendar for growing your personal brand offline and online.
The best part? You'll get to leverage our community to have multiple sets of eyes on your work to feel confident that you are showing up in the right way.
Our course is designed to help you identify your strengths, lean into them, and message them effectively in order to accelerate your career and build your personal brand.
Showing up online, building a personal brand, and advocating for yourself can be intimidating if you don't know where to start. We're here to break down the strategies that gave us the confidence to speak up and accelerate our own careers.
We’ve both seen outsized returns from investing in our personal brands:
When Nathalie became a first-time CEO, her PR team pitched over 50 editors on her new appointment. Guess what? Not a single feature, Nathalie took matters into her own hands, fired her PR team, and instead decided to work on her personal brand, herself. Within 18 months, she was featured in over 40 publications like Vogue, Forbes, Goop, and more. She's become a sought-after thought leader in her field, and she achieved this all by herself, without the help of a PR or branding team.
After being an executive at Snap and Instagram, Meghana decided to launch her own brand as an advisor and consultant. She has built her clientele & following entirely through her personal brand work, and has since been invited to be a paid keynote speaker globally, serve on boards and advisory committees, and featured as an expert in places like the WSJ & BBC.
Through this course, we'll help you develop your own personal brand, message it out, and see tangible career outcomes. Our course will also include techniques for leveraging your personal brand to advance your career, how to use your story to be featured in the media and as a speaker, monetize through other paid services, and how to develop your presence offline and online.
Who is this course for
01
Mid-career professionals who are searching for a framework for building executive presence and accelerating their career trajectory.
02
Start-up founders who want to leverage their personal brand to help with fundraising, finding new clients, and appearing in the press.
03
Professionals who are looking to stand out in a crowded market and leverage their individual expertise to get ahead.
What you’ll get out of this course
Identifying your personal brand.
Creating a personal brand might seem overwhelming, but it doesn't have to be. We'll break it down for you through our proprietary templates & exercises to show you how to identify your strengths and craft your narrative. You will leave with your personal story ready to share.
Communicating your brand.
Once we've crafted your narrative, we'll work with you on actioning it. We'll work through specific strategies for websites, LinkedIn, and social media, along with "offline" strategies for leveraging your brand in the workplace.
Building and monetizing your brand.
Want to be paid for your opinion? Featured in top publications? Invited to speak at industry conferences? We share the strategies that helped us get promotion, brands deals, speaking opportunities, and featured in places like Vogue, Goop, and Forbes.
This course includes
5 interactive live sessions
Lifetime access to course materials
18 in-depth lessons
Direct access to instructor
2 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Catapult Your Career - Building and Launching a Personal Brand
Course syllabus
Bonus
Modules
- ResourcesResources1 Lesson
4.8
(6 ratings)
What students are saying
Meet your instructor
Nathalie Walton
Nathalie Walton is the Exited CEO and Co-Founder of Expectful, a women's health company. She achieved incredible results in her 28 months at Expectful, concluding in the sale of Expectful to Babylist, the leading vertical marketplace for baby.
In her time at Expectful, she led a team of 50 employees, contractors, and medical providers, doubled revenue, built a cult-following brand with 175K followers on IG and 125+ press mentions, created viral relationships with influencers and celebrities, as well as raised millions in VC from top-tier VCs. Her accomplishments have earned her recognition in Techcrunch, Vogue, Goop, Forbes, Entrepreneur, and Fortune.
Nathalie's impressive track record was recognized by Babylist, who acquired Expectful in early 2023. In addition to joining their team as a Board Advisor, she has extensive experience in leading M&A activity, business development, fundraising, and brand building for Gen Z/Millenial audiences.
Prior to Expectful, she gained valuable insights from leadership roles at Airbnb, Google & eBay involving product partnerships, business operations & strategy.
Today, Nathalie enjoys advising fellow founders and aspiring entrepreneurs. She is a LinkedIn Top Voice and an advisor to the Stanford Graduate School of Business' entrepreneurship program.
Nathalie Walton holds an MBA from Stanford University and a BA in Economics from Georgetown University.
Meghana Dhar
Meghana advises, speaks, and invests at the center of tech, social, and eCommerce.
Meghana is deeply passionate about supporting the underdog, and through her work, enables founders, creators, and female / POC leaders in the space.
She has spent her career working for the big players: special projects for the CEO of eBay; Head of Partnerships for Instagram Shopping; and Head of Global Partnerships for Snapchat.
She now democratizes that access and institutional knowledge in her work as a Strategic Advisor to investors and leadership teams. Her work includes Strategy, GTM, and Personal Branding advisory for execs and leaders.
She has worked with dozens of clients to help them identify their strengths and craft narratives and tactical plans around their personal brands.
Meghana graduated from Harvard Business School, was named to the Forbes 30 under 30 list, and currently serves as an advisor to the Stanford Graduate School of Business' entrepreneurship program.
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Catapult Your Career - Building and Launching a Personal Brand
Course schedule
4-6 hours per week
Course Begins December 4th, 2023
Four sessions total:
- December 4th
- December 6th
- December 11th
- December 13th
Mondays & Wednesdays
12:00pm - 1:30pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
Weekly projects
1-2 hours per week
We expect you to follow our course outline and homework in order to maximize your experience in the course
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Do I need to know what my personal brand is before the course?
What can I expect to get out of this course?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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Catapult Your Career - Building and Launching a Personal Brand
What people are saying
Pallen Chiu
Dr. Julia Stamm
Karen Sheffield-Abdullah
Imani Bordeaux
Vanessa Deane, Ph.D