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Learn To Love Email Marketing

4.7

(5 ratings)

5 Days

Cohort-based Course

An email marketing course for beginners, skeptics, and nonbelievers.

Class is in session

Learn To Love Email Marketing

4.7

(5 ratings)

5 Days

Cohort-based Course

An email marketing course for beginners, skeptics, and nonbelievers.

Hosted by

Kristy Martino

Bona fide #emailgeek with two decades worth of experience sending <3 letters

Kristy Martino

Bona fide #emailgeek with two decades worth of experience sending <3 letters

Course overview

Everybody hates email

Right? Well..

Everybody hates irrelevant, pushy, meaningless email.

But your emails can be different. They can stand out from the pile.

Learn how to start and grow your list, write emails that actually get read (and saved and forwarded), and set yourself up for an outbox full of impact.

Learn to love email marketing (one of the most profitable marketing channel you have access to). 💌

How? I'll break it down piece by piece with video lectures, prompts, resources, and more.

We'll meet once as a group over zoom and the rest of the course is self paced. Scroll down and check out the full course syllabus!

Who is this course for

Small business owners, coaches, makers, creators wanting to build an audience 🤗

Creatives, artists, storytellers, activists with a desire to connect 😳

Beginners, skeptics, and anyone overwhelmed by this beast called marketing 😬

Small business owners, coaches, makers, creators wanting to build an audience 🤗

Creatives, artists, storytellers, activists with a desire to connect 😳

Beginners, skeptics, and anyone overwhelmed by this beast called marketing 😬

What you’ll get out of this course

Confidence to hit send

Get out of the mindset that you are "bothering" people and embrace the opportunity to give or say something worth sending.

Lots of ah-ha! moments

Email marketing has a lot of moving parts. It even has its own language!

Let me be your conductor, your translator, and your biggest cheerleader.

A really good email (or two, or more) to send

This course will help you PRODUCE fantastic emails and get a concrete strategy to keep producing and sending.

Because we won't just talk about email, we'll do it. Together.

A community of peers

Joining this cohort give you access not only to me and my expertise, but to the rest of the cohort.

We can all learn from each other. In our pajamas.

Course syllabus

1 live session • 6 modules • 5 lessons • 2 projects

Expand all modules

Week 1
Week 1
Dec 4—Dec 9
Events
Dec
4
Learn to Love Email Marketing LIVE LAUNCH!!!
Learn to Love Email Marketing LIVE LAUNCH!!!
Mon, Dec 4, 5:00 PM - 6:00 PM UTC
Modules
HELLO, IT'S ME. AND YOU!
HELLO, IT'S ME. AND YOU!
1 Lesson • 1 Project
This is it! We're here, we're ready to learn to love, we're going for it.

Today is our live launch and I hope you all can be with me "in person" on the zoom-a-zoom-zoom.

I'll give a brief overview of the course, start with some myth busting, and hear from YOU about your needs, expectations, and obstacles. :-)
This is it! We're here, we're ready to learn to love, we're going for it.

Today is our live launch and I hope you all can be with me "in person" on the zoom-a-zoom-zoom.

I'll give a brief overview of the course, start with some myth busting, and hear from YOU about your needs, expectations, and obstacles. :-)
M1: PREPARATION
M1: PREPARATION
2 Lessons • 1 Project
Learning the language of email: all the parts and pieces, platforms, and potential at your fingertips.

CONTENT FOR THIS MODULE WILL BE AVAILABLE AT NOON! 🙌
Learning the language of email: all the parts and pieces, platforms, and potential at your fingertips.

CONTENT FOR THIS MODULE WILL BE AVAILABLE AT NOON! 🙌
M2: PLANNING
M2: PLANNING
0 Lessons • 0 Projects
Goal setting, targeting, gathering material: what to send and why.

CONTENT FOR THIS MODULE WILL BE AVAILABLE AT NOON! 🙌
Goal setting, targeting, gathering material: what to send and why.

CONTENT FOR THIS MODULE WILL BE AVAILABLE AT NOON! 🙌
M3: SETUP + EXECUTION
M3: SETUP + EXECUTION
1 Lesson
Laying the foundation: designing, writing, testing!

COURSE CONTENT WILL BE AVAILABLE AT NOON! 🙌
Laying the foundation: designing, writing, testing!

COURSE CONTENT WILL BE AVAILABLE AT NOON! 🙌
M4: MOMENTUM
M4: MOMENTUM
1 Lesson
Keeping it up: more writing and testing, staying organized and inspired.

COURSE CONTENT WILL BE AVAILABLE AT NOON! 🙌
Keeping it up: more writing and testing, staying organized and inspired.

COURSE CONTENT WILL BE AVAILABLE AT NOON! 🙌
M5: EXPANDING
M5: EXPANDING
0 Lessons • 0 Projects
Creating an ecosystem: growing your audience, building on value and offerings, and making it all a (good) habit!

COURSE CONTENT WILL BE AVAILABLE AT NOON! 🙌
Creating an ecosystem: growing your audience, building on value and offerings, and making it all a (good) habit!

COURSE CONTENT WILL BE AVAILABLE AT NOON! 🙌

4.7

(5 ratings)

What students are saying

What people are saying

I left this course with information and resources which was invaluable. But the most useful part of the experience was the inspiration and encouragement that Kristy provides throughout the course. The content is rich but I did not feel overwhelmed by the work ahead. I have concrete next steps. In fact, I am excited to begin sending better emails.

Catherine Stewart

Writer, Director, Filmmaker

Kristy was an informative, supportive, and hilarious instructor! I feel like the pacing and content were perfect, and inspired me to start thinking about my work in a new and exciting way. Additionally, Kristy truly created a cohort– I felt connected to other participants and valued the collaborative and peer-feedback nature of the course.

Ilona Rabovsky

Director of People and Systems at Rian Immigrant Center

Kristy is thorough and thoughtful. She's a champion of ideas and has helped our business focus on the big reasons why people should care about what we do. She's helped us grow a loyal audience and find a real voice in our email marketing.

Demri Rosekrans

Owner of Nahcotta, Gallery and Unique Gifts

Kristy is one of the coolest people I've ever met. She's smart, confident, always coloring outside the lines (in a good way). As a creative, she taught me a new way to think about business, art, and the business of art.

Sky Erickson

Art Director, The Coda Collection

Flexible course schedule

Learn at your own pace

Live launch via Zoom
Monday, December 4th at 12pm ET
Come together (online) to talk email, meet the rest of your cohort, share questions and concerns, and get started!
Learn as you go with recorded sessions
Anytime access to remaining modules and your cohort community.
Learn at your own pace on your own time.
Cohort support

Throughout this course, you'll have access to your instructor and the rest of the cohort via the Maven community platform (think Slack). Here you can share progress, ask questions, and get feedback.

Meet your instructor

Kristy Martino

For nearly two decades, I've been a professional storyteller, strategist, and advocate.

I've sent hundreds of thousands of emails on behalf of clients and understand how technology dances with the psychology of desire to get results.

I believe in the power of good email to build connection, ignite growth, and share stories.

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