Why Now - Timing and Product Success
3 Weeks
·Cohort-based Course
Improve your odds of success by launching the right thing at the right time.
Why Now - Timing and Product Success
3 Weeks
·Cohort-based Course
Improve your odds of success by launching the right thing at the right time.
Course overview
The Right Product at the Right Time
Learn what drives business timing advantages, how others used timing to their advantage, and a framework to analyze your situation.
Leave with a timing map to understand opportunities for success and a way to present those findings to colleagues or investors.
Who is this course for
01
Entrepreneurs
You want to understand whether your company has a timing advantage as you build and pitch for investment.
02
Product teams
What timing considerations should guide new product development?
03
Decision-makers
How should your organization analyze opportunities and focus limited resources?
Key outcomes
Understand drivers of market timing
Timing is noted as one of the most important factors in product success, yet few focus enough to truly understand the topic. Learn the different drivers of good and bad market timing, how they work, and how they interact.
Case studies to learn from others
Learn examples of companies succeeding or failing because of timing. Learn tactics to use in your specific situation.
Learn to build a timing map
Learn how to research and build a timing map that describes past changes and future expectations that impact your product.
Get personalized feedback
Submit your own timing map, research, and summary to the instructor and receive feedback. Get feedback from the rest of the cohort as well.
Why Now - Timing and Product Success
See what people are saying
Jeffrey Broer
Sara Tan
Prasad Gollakota
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Why Now - Timing and Product Success
Meet your instructor
Paul Orlando
I built and operated four startup accelerators around the world (in Hong Kong, Los Angeles, Rome, and remote), working up close with hundreds of startups and larger organizations.
In these programs I saw how smart people often work on products that are just mistimed in their markets. I know this firsthand as well, having cofounded a startup that had that timing problem before starting one that was timed just right.
The purpose of the course is to share what I've learned with you from hundreds of businesses and a lot of research. If you're a founder, investor, or part of a product team, this course is for you.
I also teach entrepreneurship at the University of Southern California. Previously, I wrote the book Growth Units on calculating unit economics and worked in product development.
More about me...
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Why Now - Timing and Product Success
Course syllabus
01
Understand Drivers of Timing
Understand the various drivers of business timing and how they work. Learn frameworks and case studies of each type.
Learn examples across multiple industries of timing driving businesses to succeed or fail.
Course readings distributed in advance of the first session.
02
Make a Timing Map
This process combines knowledge of your business with research on market timing drivers and earlier similar products.
We will step through case study examples and a blank canvas to apply to your own situation.
Come away with a timing map that describes your situation and provides backup for your assessment.
03
Present Your Findings
Summarize your findings and present them to the instructor and the group.
Go through a Challenge Session to receive feedback. Rework as needed.
Course schedule
3 - 4 hours per week
Wednesdays
1:30pm - 3:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
Starting: November 2, 2022
Running November 2, 9, and 16.
Weekly projects
2 hours per week
Set aside time for readings, research, and project work.
(Optional) Office Hours
Throughout the week
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Why Now - Timing and Product Success
Frequently Asked Questions
Can I get reimbursed by my company?
What happens if I can’t make a live session?
I have limited time, what is the expected time commitment?
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Why Now - Timing and Product Success
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Introduction to the Workshop
Questions? Email me for more information. I'd love to hear from you.
Questions? Email me for more information. I'd love to hear from you.