Build your robust Widest Net ecosystem map which will give you a sustainable plan to find ideal partners, sponsors and customers.
Author, Business Coach, Co-Founder of Main Street Learning Lab
Scaling your impact and income requires finding aligned partners and focusing your marketing efforts on strategic watering holes.
Established business owners with effective products and services who are ready to scale their income and impact
Authors and thought leaders with big world changing ideas who want to find a sustainable and effective way to get their ideas into the world
Community builders who want an inclusive, deliberate strategy to grow their community
Apply the four phases of ecosystem mapping to discover the ecosystem of your ideal customer, including highly complementary service providers, associations, organizations, media hubs and corporate sponsors.
Identify which ecosystem partners would be most ideal for your stage of growth. Evaluate how to ensure the partnerships are mutually beneficial. Prepare your partnership outreach strategy.
Discover your unique contributions to a partnership, and how to tell your story in a way that piques interest for your ideal partners.
Prepare a quarter by quarter outreach plan, including materials you need to create to send to partners, as well as suggested tiny marketing actions (TMAs) you can take to begin the process.
Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona.
A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and GoDaddy. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.
Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill, named Best Sales & Marketing Book of 2021 by Porchlight Books).
In 2016, Pam and her husband Darryl co-founded the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based learning lab focused on small business economic acceleration for local BIPOC entrepreneurs. http://pamelaslim.com/ke
Developing a strong marketing and partner strategy involves looking at your business in the context of a specific ecosystem. We will explore and discuss the four steps to ecosystem mapping from The Widest Net Method, then you will create your own.
Just because you share an ideal customer with an ecosystem partner doesn't mean they are ideal for you. Using your analysis from Week 1, we will develop criteria for your specific, ideal partnerships and build your Ecosystem Heat Map for the next 12 months.
Once you know who you would love to partner with, how do you get them excited about partnering with you? This week, we will build your Partner Strength Profile, identifying the unique things that make you the perfect choice for your ideal collaborators. Then we will explore structures for telling the story about your body of work.
Great partnerships take time to build. The Widest Net method is anchored by Tiny Marketing Actions -- specific, deliberate actions you will take to seed opportunities and build sustainable relationships. We will review tools and templates for making this process clear, specific and actionable so you build and sustain scaling momentum.
In this inaugural cohort, you will be delighted and surprised by some guest conversations and perspectives from partnership experts and professionals. Look forward to experts covering topics like crafting a partnership agreement, the ins and outs of IP and partnerships and finding sponsors for your events or media platforms.
This course focuses on live workshops and hands-on projects. Your class time will fly as you work on your class projects in real-time, and get feedback and ideas from smart peers.
You’ll be learning in public through breakout rooms and an engaged community. Pam is well-known for attracting interesting and committed participants in her courses and events.
One of the best ways to get to know potential collaborators and partners is by working on something together in a growth-mindset-infused environment. Pam has scores of stories of partnerships formed through her learning experience community over the past 15 years.