ORBIT Q1: Essential SME Launch Framework - From Unknown Expert to Authority

3 Weeks

·

Cohort-based Course

Learn how to transform complex expertise into accessible value. ORBIT teaches SMEs to build profitable digital communities.

Knowledge Synthesized From:

Harvard University
MIT research group
NASA

Course overview

Are you a SME struggling to transform your knowledge into a magnetic presence?

You're an expert in your field, with valuable knowledge to share. But translating that expertise into a compelling online presence feels overwhelming. You're likely:


🛑 Publishing content without seeing real engagement

🛑 Feeling lost in an increasingly noisy digital space

🛑 Unsure how to package your expertise effectively


Experience Modules 1-3 of ORBIT's comprehensive 12-module journey.

These essential foundational modules establish your expert launch sequence through ORBIT's space-inspired frameworks, creating immediate transformation in your social selling approach:


Module 1: The Overview Effect

Just as astronauts gain transformative perspective seeing Earth from space, you'll discover new ways to view and share your expertise. Learn to articulate your unique value, develop strategic positioning, and build the foundation for consistent growth.


Module 2: Finding Your Goldilocks Zone

Like planets finding their perfect orbital balance, you'll discover your ideal rhythm for content and engagement. No more posting into the void. Instead, build sustainable patterns that create genuine influence and meaningful connections with your audience.


Module 3: The Hidden Ocean Strategy

Inspired by Europa's thriving ocean beneath the surface, uncover multiple pathways to share your wisdom. Develop clear strategies for packaging your expertise, create engaging content that resonates, and build sustainable systems for long-term growth.


These first three modules are just the beginning. The complete ORBIT journey spans 12 modules, taking you through a comprehensive transformation in how you position, share, and leverage your expertise. In these initial modules, you'll gain:


✅ Strategic engagement patterns that build real relationships

✅ A clear, compelling way to communicate your value

✅ Multiple pathways to share your expertise effectively


Experience the first quarter of ORBIT and discover how space-inspired frameworks can transform your expertise into a magnetic presence that naturally attracts opportunities.

Who is this course for

01

Experienced Professionals: Monetize decades of expertise. Pivot to consulting, teaching, or building a profitable personal brand online.

02

Late-Career Subject Matter Experts (SMEs) Exploring New Opportunities: 55+ who are approaching retirement & want to build a digital legacy.

03

High-Achieving Individuals Eager to Expand Their Reach:

Professionals of all ages who are passionate about sharing their expertise online.

What you’ll get out of this course

Find your 'Primary Orbital Position' - the sweet spot where your expertise creates maximum impact - by crafting a magnetic value proposition

Experience a profound shift in how you view and value your expertise, inspired by astronauts' Overview Effect. Apply natural principles to find your primary orbital position. You'll craft magnetic positioning and lay the foundation to build momentum-driven systems for MRR.

Master your 'Goldilocks Zone' by establishing optimal orbital resonance between content creation, engagement and value-based offers.

Begin mastering the fundamental patterns of sustainable social selling. Learn the rhythms that build genuine influence, starting with your optimal content-to-engagement ratio. Establish systems that will scale as you build your expanding revenue constellation.

Transform your expertise using the 'Iterative Pearl Principle' & build engaged digital communities and create authentic value layer by layer

Discover how to build value systematically, like a pearl forming in nature. Learn to identify hidden monetization opportunities, craft multiple revenue streams, and establish thriving digital communities. Lay the groundwork for both direct and indirect value creation.

What’s included

Dr. Layla Martin

Live sessions

Learn directly from Dr. Layla Martin in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

3 live sessions • 20 lessons

Week 1

Dec 4—Dec 8

    Dec

    4

    Session 1

    Wed 12/46:00 PM—7:00 PM (UTC)
    Optional

    N°1.1 Launch Prep

    1 item

    1.2 Space Science Wisdom

    1 item

    1.3 The Overview Effect

    1 item

    1.4 Nature's WILD!

    1 item

    1.5 Your Unique Value Proposition

    1 item

    1.6 Value Proposition Insight

    1 item

    1.7 Social Selling is NOT This

    1 item

    1.8 Monetizing Your Wisdom

    1 item

    1.9 Mapping Your Value Proposition

    1 item

    1.10 YOUR Overview

    1 item

    1.11 YOUR Migration Path

    1 item

    1.12 Connect le Dots

    1 item

    1.13 INTRO to YOUR ORBIT+ Community

    1 item

    1.14. SHARE Your 90 Day Goals With YOUR ORBIT+ Community

    1 item

    1.15 Quick Link: Connect With Your ORBIT+ Community HERE

    1 item

    💥 Mission Architecture Orbital Pathway N°1

    1 item

    🏆 Module 1: PROJECT

    1 item

Week 2

Dec 9—Dec 15

    Dec

    11

    Session 2

    Wed 12/116:00 PM—7:00 PM (UTC)
    Optional

    N°2.1 Introduction

    1 item

    🏆 Module 2: PROJECT

    1 item

Week 3

Dec 16—Dec 18

    Dec

    18

    Session 3

    Wed 12/186:00 PM—7:00 PM (UTC)
    Optional

Bonus

    📚 Module 1: BONUS RESOURCE LIBRARY

    1 item

What people are saying

        In space science, we search for patterns that predict future breakthroughs. Dr. Martin transforms these patterns into tangible, life-changing impact. By funding microloans to 180+ women entrepreneurs across 70 countries, Layla embodies visionary thinking combined with decisive action. She's building the future, one empowered innovator at a time."
Dr. Ruby Patterson

Dr. Ruby Patterson

Mars Geochemist at NASA, IAF Emerging Space Leader, United States Lead of R&D at Iceland Space Agency, Chief Scientist, Lunar Geologist
        As EVP of Legal Affairs at Sony Pictures Entertainment, I am impressed by Layla Martin's exceptional ability to elevate complex discussions. Her intellectual rigor combined with genuine warmth creates an engaging atmosphere that brings out the best in every conversation. She has a rare talent for making depth accessible and impactful."
Daniel Yankelevits

Daniel Yankelevits

Executive Vice President, Legal Affairs, Sony Pictures Entertainment
        Dr. Layla Martin masterfully connects creators with monetization opportunities. While championing vital social narratives and sustainable filmmaking, her MIT-Harvard expertise and warm leadership style transformed the festival into a global phenomenon—drawing 1,000 submissions from 70+ countries."
Alfred Caudullo

Alfred Caudullo

Emmy Nominated Director
        Layla's expertise is a game-changer for professionals seeking to advance their careers in the digital age. This is your chance to learn from a leader who has mastered the art of personal branding, online influence, and thought leadership. Don't miss this opportunity to unlock your full potential and become a driving force in the expertise economy."
Katherine Jerald

Katherine Jerald

CEO & Founder, Aerospace, Satellite & Defense Executive Search at El Ray Search, Podcast Host at Mission Critical: Defense Recruiting

Meet your instructor

Dr. Layla Martin

Dr. Layla Martin

I'll help you transform your expertise into income with magnetic authenticity.

Dr. Layla Martin combines academic excellence with practical innovation in the fields of AI integration and business transformation. As a Harvard/Yale/MIT alumna and founder of ORBIT, she specializes in helping organizations and professionals translate complex expertise into scalable digital assets.


Her research has earned recognition from the Harvard-Smithsonian Center for Astrophysics, while her practical work has guided over 8,800 leaders through digital transformation.


Through the Layla Martin Foundation, she has demonstrated her commitment to practical impact by funding 180+ women entrepreneurs across 40 countries.


Students will benefit from her data-driven approach to AI integration, strategic storytelling, and revenue generation, built on a decade of research and real-world application. Her teaching focuses on actionable strategies for leveraging AI to create sustainable business growth and multiple revenue streams.


Areas of expertise:

  • GenAI-powered business transformation
  • Mastering your professional presence
  • Digital asset monetization
  • Leadership development
  • Social impact integration


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ORBIT Q1: Essential SME Launch Framework - From Unknown Expert to Authority

Learning is better with cohorts

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Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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ORBIT Q1: Essential SME Launch Framework - From Unknown Expert to Authority