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Accidental Innovator

5 Weeks


Cohort-based Course

Launch and test-drive a disruptive innovation without committing your life and livelihood.

Hosted by

Dan Reus

Coach/Advisor for 1000+ Founders and Intrapreneurs with Openly Disruptive

Course overview

Disrupt without Distress

In 3 weeks, develop and launch an MVP and test the market for a disruptive innovation that can scale - without giving up your life or livelihood.

Who is this course for


Aspiring intrapreneurs wanting to launch something new within their established organization.


Side Hustlers wanting to leverage their day gigs to launch something separate and scalable.


Potential Startup Founders wanting to get from a vague hunch to an actionable vision quickly.

In Three Weeks You'll

Discover what you know and how to improve it quickly

Whether you have a hunch, a vision, or just a need to innovate, discover what you already know - and what you will need to learn - to launch something disruptive. Learn how to practice applied curiosity to continuously improve what you create.

Optimize your idea for maximum value and buildability

Learn to improve your idea to maximize its potential value, pick the most promising business model, and identify and prioritize the gaps you'll need to fill. Learn which issues need resolution and which can wait.

Build and test an MVP to get real market feedback before you spend a dime

Build your market iteratively while you build an MVP. Use your actual situation, assets, constraints, and real feedback to build a realistically disruptive roadmap you can use to lead and succeed.

Choose the next step that's right for you

Learn to decide whether to pursue your idea, pause it for a better time, or pivot to something more promising.

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Meet your instructor

Dan Reus

Dan Reus

Founder and Chief Instigator - Openly Disruptive

Dan has worked with thousands of aspiring innovators, startup founders, and intrapreneurs (innovators working within larger organizations) on disruptive innovation in areas like food/ag/nutrition, consumer products and tech, STEM education, venture capital and private equity, spacetech, healthcare and healthtech, privacy, connected communites, biotech, location based tech, advanced manufacturing, and AR/VR and the metaverse.

In addition to coaching, advising, and supporting innovators, he has worked on launching his own innovations in personalized healthcare, the connected pet home/family, media/publishing, and sports marketing.

Starting with innovative experience design, strategic marketing with c-suite clients at Fortune 500 multinational firms, and helping develop emerging innovation ecosystems, Dan's career is all about helping innovators at all levels stay sane while they make a difference by finding the right path at the right time.

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Course syllabus


Get from vagueness to an actionable vision.

Like many first time innovators, you've noticed a major problem to be solved or opportunity to be addressed. How do you get it out of your head and heart and into the real world?

Together we'll learn how to turn a vague hunch into something ready to test and improve - and be ready to get real world feedback that tells us if/how to proceed.


Get real with less pain.

It's hard to put our prized idea out into the world to face rejection or ridicule - but until we do, it's just an idea.

Innovators need to interact with others to turn visions into reality. With your cohort, you'll learn how to use low risk real world situations to optimize your innovation, get useful feedback, and maintain a positive attitude.


Iterate with a purpose.

No innovation - no matter how incremental or disruptive - looked the same on day 1000 as it did on day 1. Lasting ideas need the marketplace, users, and support to reach their potential, but you don't have infinite time or patience.

With your cohort, you'll learn to iteratively develop your vision so you can quickly assess its real potential.


Pivot, persist, pause, or let it perish.

We have more ideas than the capacity to bring them to life. Your work gave you a window into the potential and realities of bringing your idea to life. Now its time to discern what's in it for you.

Celebrate all you've learned and learn what the options are for going forward and how to choose the one that's right for you right now.

Course schedule

4-6 hours per week
  • Wednesdays

    6:00pm-7:30pm Central US Time

    Over 4 Wednesdays, we'll meet as a group to learn how to bring our idea to life, learn from guest speakers who are all successful innovators, and hold each other accountable for making progress.

  • Time to develop your idea

    2-4 hours per week

    Weekly, you'll work independently to define, test, and improve an idea you're passionate about, bringing feedback about your experience to the group.

  • Office hours (optional)

    1-2 times during course

    Talk 1:1 about your idea and what you want to do with it with your instructor.

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Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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