Master Change Management and Leadership with Behavioral & Neuroscience

4.7 (15)

·

4 Weeks

·

Cohort-based Course

18 Evidence-Based Change Interventions. Lead Hard Transitions like Pivots, Layoffs & Scaling. Get Certified in Neuroscience-Based Change.

At Neurofied, we work with clients like

Johnson & Johnson
Novo Nordisk
Deloitte
Rijkswaterstaat
PVH Corp.

Course overview

Lead Effective Change with Tools from Behavioral & Neuroscience.

By the end of the course, you'll be equipped to lead successful change initiatives, overcome resistance, and create a positive, lasting impact in your organization.


Join us in the highest-rated change management course on Maven!


WHY THIS COURSE?

Driving large change initiatives is an important and complex role. Basic change management training such as ProSci is a great start, but not enough to intuitively understand how people experience change, and effectively lead a high stakes transition.


Senior leaders know that change can lead to low engagement, misalignment, churn, poor information transmission, lost context, demotivating results, rumors, waste, business disruption, and many more recognizable business-critical problems. But this can be avoided when you leverage the science of how we think, decide, and act.


In 7 years of consulting with Fortune 500, tech, healthcare, finance, and government organizations experiencing critical business change, we have applied insights and interventions from behavioral psychology and neuroscience to enable human-centric and effective transitions.


We designed this course to rapidly equip you with our battle-tested organizational learnings, and the practical and rigorous psychological understanding you need to effectively lead the most challenging transitions. Learn and apply 18 effective tools for managing six areas of change management.


In four intense, live two-hour sessions over four weeks, we will guide you as you apply new skills and knowledge to your own change case. You’ll also get the book ‘The Dynamics of Business Behavior’ to read at your own pace or in tune with the course.


COURSE CONTENT

Join four two-hour sessions over four weeks.


Each session typically looks something like this:

- 30m lesson on 1-2 chapters

- 30m breakouts to discuss how BeSci could help you in driving change

- 30m lesson on 1-2 chapters

- 30m breakouts to work on your change case with co-students


Session 1: Foundations of Behavioral Science in Change Management

- CH 1: Organizational Change Management (OCM)

- CH 2: Behavioral Science (BeSci)

- CH 3: Behaviorally Informed Change Management (BICM)

- CH 4: Evidence-Based Change Interventions (EBCIs)

- Change Case Study creation to apply concepts learned


Session 2: Planning and Risk Management

- CH 5: Planning & Risk Management

- CH 6: Narrative & Communication

- Learn 3 EBCIs for Planning & Risk Management

- Learn 3 EBCIs for Narrative & Communication

- Apply EBCIs to your Own Change Case


Session 3: Leadership and Stakeholder Engagement

- CH 7: Leadership Support

- CH 8: Stakeholder Engagement

- Learn 3 EBCIs for Leadership Support

- Learn 3 EBCIs for Stakeholder Engagement

- Apply EBCIs to your Own Change Case


Session 4: Measuring Change and Celebrating Success

- CH 9: Measuring Change

- CH 10: Learning & Development

- Learn 3 EBCIs for Measuring Change

- Learn 3 EBCIs for Learning & Development

- Apply EBCIs to your Own Change Case

- Celebrations and course wrap-up


BENEFITS

- Practical Tools: Gain actionable insights, strategies, tools, and tactics directly applicable to your current change projects.

- Certification: Earn a certificate that proves your science-based change skills to boost your professional profile and credibility.

- Interactive Learning: Engage in four live sessions and many interactive exercises & real-world applications to solidify your learning.

- Expert Guidance: Learn from Neurofied founders, who are seasoned experts in behavioral science and organizational change management.

- Networking Opportunities: Connect with like-minded professionals and expand your network through cohort interactions and community support.

- Exclusive Resources: Receive a hardcover or digital copy of "The Dynamics of Business Behavior" and access to templates and frameworks for practical use.


All sessions are recorded, so you can learn no matter where you are and no matter what timezone you're in.


Interested in an enterprise license so your whole leadership team or company can take the course? Please reach out directly to beirem@neurofied.com


ABOUT US

This course is created by Neurofied, the behavioral science company specialized in change management, training, and consulting. We help organizations drive evidence-based and human-centric change with insights and interventions from behavioral psychology and neuroscience. Our goal is democratizing the value of behavioral science.


Since 2018, we have trained thousands of professionals and worked with over 100 management, HR, growth, and innovation teams of organizations such as Johnson & Johnson, KPMG, Deloitte, Novo Nordisk, ABN AMRO, and the Dutch government. We are also frequent speakers at universities and conferences.

Who is this course for

01

Leaders and change managers who want to understand how brain and behavior impact successful change.

02

Team leaders and managers tasked with driving change and transforming the status quo.

03

Leaders managing digital or cultural shifts, where success depends on individual behavior change.

04

HR, P&O, P&C, Org Development, or L&D professionals leading change in their organizations.

What you’ll get out of this course

Build your own Change Case and apply directly what you learn.

Develop your own Change Case throughout the course, applying what you learn directly to real-world scenarios.

This hands-on approach ensures you can implement effective change strategies in your workplace immediately.

Gain Confidence in Driving Behaviorally Informed Change Initiatives

Build confidence in your ability to lead change initiatives by applying behavioral science-based, practical, evidence-based techniques.

Enhance your leadership capabilities and improve your effectiveness in managing change.

Receive Direct Insights and Mentorship from Leading Behavioral Experts

Gain direct insights and personalized mentorship from course instructors who are leading experts in behavioral science and change management.

Benefit from their extensive experience and knowledge, enhancing your learning and professional development.

Upgrade Your Change Management Skills with Useful Insights and Practical Tools Based on Behavioral Psychology and Neuroscience.

Gain valuable insights and practical tools based on the latest research in behavioral psychology and neuroscience.

Learn how to effectively apply these insights to drive and manage organizational change.

Step-by-Step Guides for 18 Evidence-Based Change Interventions in Six Areas of Change Management.

Learn techniques such as crafting a compelling narrative, driving psychological safety, and instilling a growth mindset.


Six change areas:

  • Planning & Risk Management
  • Narrative & Communication
  • Leadership Support
  • Stakeholder Engagement
  • Measuring Change
  • Learning & Development

Receive the Hardcover Book 'The Dynamics of Business Behavior'

Get a hardcover copy of the 2024 Wiley book The Dynamics of Business Behavior by Beirem Ben Barrah & Philip Jordanov.

This book is the foundation of the course curriculum and includes 100s of behavioral insights and 18 step-by-step guides for evidence-based change interventions.

Access to Exclusive Behavioral Change Resources and Tools

Receive a suite of exclusive resources and tools designed to support your ongoing professional development.

These resources, based on extensive research and best practices, will help you implement effective change strategies in your organization.

Become a Certified Behavioral Change Leader

Upon course completion, you'll receive a certificate that validates your skills in applying behavioral science to organizational change management.

This certification enhances your professional credentials, making you stand out in the competitive job market.

This course includes

4 interactive live sessions

Lifetime access to course materials

13 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 7—Jan 12

    Module 1: Introduction to Behaviorally Informed Change Management

    5 items

    Jan

    7

    Session 1: Chapter 1-4 (Behaviorally Informed Change Management)

    Tue 1/78:00 AM—10:00 AM (UTC)

Week 2

Jan 13—Jan 19

    Module 2: Planning & Risk Management and Narrative & Communication

    3 items

    Jan

    14

    Session 2: Chapter 5 & 6 (Planning & Communication)

    Tue 1/148:00 AM—10:00 AM (UTC)

Week 3

Jan 20—Jan 26

    Module 3: Leadership Support and Stakeholder Engagement

    3 items

    Jan

    21

    Session 3: Chapter 7 & 8 (Leadership & Engagement)

    Tue 1/218:00 AM—10:00 AM (UTC)

Week 4

Jan 27—Jan 28

    Module 4: Measuring Change and Learning & Development

    3 items

    Jan

    28

    Session 4: Chapter 9 & 10 (Measuring Change & Development)

    Tue 1/288:00 AM—10:00 AM (UTC)

Bonus

    Bonus Resources

    3 items

4.7 (15 ratings)

What students are saying

Course schedule

8 hours of live class + bonus materials

  • Tuesday, January 7 (cohort 4) & Tuesday, April 1 (cohort 5)

    9am - 11am CET (C4) & 3pm - 5pm CET (C5)

    • 30m lesson about CH 1 & 2
    • 30m breakouts to discuss how BeSci could help you in your OCM work
    • 30m lesson about CH 3 & 4
    • 30m breakouts to define and craft your change case with co-students
  • Tuesday, January 14 (cohort 4) & Tuesday, April 8 (cohort 5)

    9am - 11am CET (C4) & 3pm - 5pm CET (C5)

    • 30m lesson about CH 5
    • 30m breakouts to discuss how BeSci could help you in your OCM work
    • 30m lesson about CH 6
    • 30m breakouts to work on your change case with co-students
  • Tuesday, January 21 (cohort 4) & Tuesday, April 15 (cohort 5)

    9am - 11am CET (C4) & 3pm - 5pm CET (C5)

    • 30m lesson about CH 7
    • 30m breakouts to discuss how BeSci could help you in your OCM work
    • 30m lesson about CH 8
    • 30m breakouts to work on your change case with co-students
  • Tuesday, January 28 (cohort 4) & Tuesday, April 22 (cohort 5)

    9am - 11am CET (C4) & 3pm - 5pm CET (C5)

    • 30m lesson about CH 9
    • 30m breakouts to discuss how BeSci could help you in your OCM work
    • 30m lesson about CH 10
    • 30m breakouts to work on your change case with co-students

Praise for the Book

        “This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it.”
Dilip Soman

Dilip Soman

Canada Research Chair in Behavioral Science and Economics at Rotman School of Management, University of Toronto.
        “For too long the change profession has ignored the appalling results that pure ‘hearts and minds’ type interventions produce. Beirem and Philip aim to put that right with a groundbreaking book that looks to integrate, in theory and in practice, change management and behavioral science.”
Paul Gibbons

Paul Gibbons

Author of The Science of Organizational Change, Impact, Change Myths, and more change classics.
        “Too often change management still revolves around abstract concepts like ‘the organization’ or ‘the culture’. Far too little do we look at the concrete behavior of real people. Therefore: praise for Philip Jordanov and Beirem Ben Barrah. They constructed a practical and solid bridge between behavioral science and organizational change.“
Ben Tiggelaar

Ben Tiggelaar

Dutch behavioral scientist, speaker, and author of The Ladder.
        "A practical, insightful guide to how behavioral science can be used to make organizational change management programs more effective. It describes key biases and tactics that practitioners can use to address them. The step-by-step guides to facilitating debiasing techniques like premortems are a standout feature of this user-friendly book."
Vanessa Heywood

Vanessa Heywood

Behavioral Scientist

Master Change Management and Leadership with Behavioral Psychology & Neuroscience

Master Change Management and Leadership with Behavioral Psychology & Neuroscience

Meet your instructors

Philip Jordanov

Philip Jordanov

Cognitive Neuropsychologist || Consultant || Author || Speaker

Philip is Head of Training & Consulting at Neurofied where he helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges. Also, author of 'The Dynamics of Business Behavior.


Fun fact: Philip is a great guitar player who occasionally plays at weddings with his brother.

Beirem Ben Barrah

Beirem Ben Barrah

Entrepreneur || Consultant || Author || Speaker

Beirem is the Founder and CEO of Neurofied, a brain and behavior consultancy. He is an avid reader and combines his interests in organizations, behavioral psychology, and technology. Also, author of 'The Dynamics of Business Behavior'.


Fun fact: Beirem is a former world championship Karate championship medalist.

A pattern of wavy dots

Join an upcoming cohort

Master Change Management and Leadership with Behavioral & Neuroscience

Cohort 4: Jan 2025 - EU & APAC

€995

Dates

Jan 7—28, 2025

Payment Deadline

Jan 6, 2025

Cohort 5: Apr 2025 - EU & USA

€995

Dates

Apr 1—22, 2025

Payment Deadline

Mar 31, 2025

Cohort 6: Jun 2025 - EU & APAC

€995

Dates

June 4—25, 2025

Payment Deadline

June 3, 2025
Get reimbursed

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Master Change Management and Leadership with Behavioral & Neuroscience

Cohort 4: Jan 2025 - EU & APAC

€995

Dates

Jan 7—28, 2025

Payment Deadline

Jan 6, 2025

Cohort 5: Apr 2025 - EU & USA

€995

Dates

Apr 1—22, 2025

Payment Deadline

Mar 31, 2025

Cohort 6: Jun 2025 - EU & APAC

€995

Dates

June 4—25, 2025

Payment Deadline

June 3, 2025
Get reimbursed

€995

4.7 (15)

·

4 Weeks