WHY THIS COURSE?

Poorly managed change leads to many issues in organizations: low engagement, misalignment, churn, poor information transmission, lost context, demotivating results, rumors, waste, business disruption, and many more recognizable problems. But this can be avoided by leveraging the science of how we think, decide, and act.

In our consulting work with Fortune 500 and technology clients, we help them use insights and interventions from behavioral psychology and neuroscience to drive human-centric, evidence-based, and especially effective organizational change. And now, exclusively on Maven, we open this knowledge up to individuals like yourself!

In our experience, many of the leaders and managers who become responsible for driving large change initiatives are not adequately prepared or trained for this important and complex role. And basic change management training such as ProSci is a great start, but not enough to intuitively understand how people experience the change.

That's why we wrote 'The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change' (Wiley, 2024). You can read the book on your own but in this course, we will personally guide you to not only gain the knowledge but also actively apply your newly gained skills to your own change case!

COURSE CONTENT

Join four two-hour sessions over four weeks.

Each session typically looks something like this:

- 30m lesson on 1-2 chapters

- 30m breakouts to discuss how BeSci could help you in driving change

- 30m lesson on 1-2 chapters

- 30m breakouts to work on your change case with co-students

Session 1: Foundations of Behavioral Science in Change Management

- CH 1: Organizational Change Management (OCM)

- CH 2: Behavioral Science (BeSci)

- CH 3: Behaviorally Informed Change Management (BICM)

- CH 4: Evidence-Based Change Interventions (EBCIs)

- Change Case Study creation to apply concepts learned

Session 2: Planning and Risk Management

- CH 5: Planning & Risk Management

- CH 6: Narrative & Communication

- Learn 3 EBCIs for Planning & Risk Management

- Learn 3 EBCIs for Narrative & Communication

- Apply EBCIs to your Own Change Case

Session 3: Leadership and Stakeholder Engagement

- CH 7: Leadership Support

- CH 8: Stakeholder Engagement

- Learn 3 EBCIs for Leadership Support

- Learn 3 EBCIs for Stakeholder Engagement

- Apply EBCIs to your Own Change Case

Session 4: Measuring Change and Celebrating Success

- CH 9: Measuring Change

- CH 10: Learning & Development

- Learn 3 EBCIs for Measuring Change

- Learn 3 EBCIs for Learning & Development

- Apply EBCIs to your Own Change Case

- Celebrations and course wrap-up

BENEFITS

- Practical Tools: Gain actionable insights, strategies, tools, and tactics directly applicable to your current change projects.

- Certification: Earn a certificate that proves your science-based change skills to boost your professional profile and credibility.

- Interactive Learning: Engage in four live sessions and many interactive exercises & real-world applications to solidify your learning.

- Expert Guidance: Learn from Neurofied’s founders, who are seasoned experts in behavioral science and organizational change management.

- Networking Opportunities: Connect with like-minded professionals and expand your network through cohort interactions and community support.

- Exclusive Resources: Receive a hardcover or digital copy of "The Dynamics of Business Behavior" and access to templates and frameworks for practical use.

By the end of the course, you'll be equipped to lead successful change initiatives, overcome resistance, and create a positive, lasting impact in your organization.

ABOUT US

This course is created by Neurofied, the behavioral science company specialized in change management, training, and consulting. We help organizations drive evidence-based and human-centric change with insights and interventions from behavioral psychology and neuroscience. Our goal is democratizing the value of behavioral science.

Since 2018, we have trained thousands of professionals and worked with over 100 management, HR, growth, and innovation teams of organizations such as Johnson & Johnson, KPMG, Deloitte, Novo Nordisk, ABN AMRO, and the Dutch government. We are also frequent speakers at universities and conferences.