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Behavioral Science for Change Management in Organizations

4.5

(5 ratings)

·

4 Weeks

·

Cohort-based Course

Become a certified Behavioral Change Leader. Apply Insights & Interventions directly to your Own Change Case and receive the Hardcover Book.

At Neurofied, we work with clients like

Johnson & Johnson
Novo Nordisk
Deloitte
Rijkswaterstaat
PVH Corp.

Course overview

Master Change Management with Behavioral Science Tools and Direct Application.

COURSE CONTENT

Join four two-hour sessions over four weeks.


Session 1: Foundations of Behavioral Science in Change Management

- CH 1: Organizational Change Management (OCM)

- CH 2: Behavioral Science (BeSci)

- CH 3: Behaviorally Informed Change Management (BICM)

- CH 4: Evidence-Based Change Interventions (EBCIs)

- Change Case Study creation to apply concepts learned


Session 2: Planning and Risk Management

- CH 5: Planning & Risk Management

- CH 6: Narrative & Communication

- Learn 3 EBCIs for Planning & Risk Management

- Learn 3 EBCIs for Narrative & Communication

- Apply EBCIs to your Own Change Case


Session 3: Leadership and Stakeholder Engagement

- CH 7: Leadership Support

- CH 8: Stakeholder Engagement

- Learn 3 EBCIs for Leadership Support

- Learn 3 EBCIs for Stakeholder Engagement

- Apply EBCIs to your Own Change Case


Session 4: Measuring Change and Celebrating Success

- CH 9: Measuring Change

- CH 10: Learning & Development

- Learn 3 EBCIs for Measuring Change

- Learn 3 EBCIs for Learning & Development

- Apply EBCIs to your Own Change Case

- Celebrations and course wrap-up


BENEFITS

- Certification: Earn a certification to boost your professional profile and credibility.

- Practical Tools: Gain actionable insights and tools directly applicable to your current change projects.

- Interactive Learning: Engage in live sessions, interactive exercises, and real-world applications to solidify your learning.

- Expert Guidance: Learn from Neurofied’s founders, who are seasoned experts in behavioral science and organizational change management.

- Networking Opportunities: Connect with like-minded professionals and expand your network through cohort interactions and community support.

- Comprehensive Resources: Receive a physical copy of "The Dynamics of Business Behavior" and access to templates and frameworks for practical use.


By the end of the course, you'll be equipped to lead successful change initiatives, overcome resistance, and create a positive, lasting impact in your organization.


ABOUT US

This course was created by Neurofied, a behavioral science company specialized in training, consulting, and change management. We help organizations drive evidence-based and human-centric change with insights and interventions from behavioral psychology and neuroscience. Our goal is democratizing the value of behavioral science.


Since 2018, we have trained thousands of professionals and worked with over 100 management, HR, growth, and innovation teams of organizations such as Johnson & Johnson, KPMG, Deloitte, Novo Nordisk, ABN AMRO, and the Dutch government. We are also frequent speakers at universities and conferences.

Who is this course for

01

Change Managers, Leaders, and Agents or anyone else driving change in large organizations such as Project Managers and Team Leaders.

02

Professionals and Managers in HR, P&O, P&C, and Organizational Development focused on employee engagement and effective change strategies.

03

Learning & Development Professionals committed to fostering growth and skill development for talent and leadership with behavioral science.

What you’ll get out of this course

Become a Certified Behavioral Change Leader

Upon course completion, you'll receive a certificate that validates your skills in applying behavioral science to organizational change management.

This certification enhances your professional credentials, making you stand out in the competitive job market.

Upgrade Your Change Management Skills with Useful Insights and Practical Tools Based on Behavioral Psychology and Neuroscience.

Gain valuable insights and practical tools based on the latest research in behavioral psychology and neuroscience.

Learn how to effectively apply these insights to drive and manage organizational change.

Step-by-Step Guides for 18 Evidence-Based Change Interventions in Six Areas of Change Management.

Learn techniques such as crafting a compelling narrative, driving psychological safety, and instilling a growth mindset.


Six change areas:

  • Planning & Risk Management
  • Narrative & Communication
  • Leadership Support
  • Stakeholder Engagement
  • Measuring Change
  • Learning & Development

Build your own Change Case and apply directly what you learn.

Develop your own Change Case throughout the course, applying what you learn directly to real-world scenarios with the guidance of Philip.

This hands-on approach ensures you can implement effective change strategies in your workplace immediately.

Gain Confidence in Driving Behaviorally Informed Change Initiatives

Build confidence in your ability to lead change initiatives by applying behavioral science-based, practical, evidence-based techniques.

Enhance your leadership capabilities and improve your effectiveness in managing change.

Receive Direct Insights and Mentorship from Leading Behavioral Experts

Gain direct insights and personalized mentorship from course instructors who are leading experts in behavioral science and change management.

Benefit from their extensive experience and knowledge, enhancing your learning and professional development.

Access to Exclusive Behavioral Change Resources and Tools

Receive a suite of exclusive resources and tools designed to support your ongoing professional development.

These resources, based on extensive research and best practices, will help you implement effective change strategies in your organization.

Receive the Hardcover Book 'The Dynamics of Business Behavior'

Get a hardcover copy of the 2024 Wiley book The Dynamics of Business Behavior by Beirem Ben Barrah & Philip Jordanov.

This book is the foundation of the course curriculum and includes 100s of behavioral insights and 18 step-by-step guides for evidence-based change interventions.

This course includes

4 interactive live sessions

Lifetime access to course materials

13 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Oct 2—Oct 23
Oct 30—Nov 20
Expand all modules

  • Week 1

    Oct 2—Oct 6

    Events

    • Oct

      2

      Session 1: Chapter 1-4

      Wed, Oct 2, 7:00 AM - 9:00 AM UTC

    Modules

    • Module 1: Introduction to Behaviorally Informed Change Management

  • Week 2

    Oct 7—Oct 13

    Events

    • Oct

      9

      Session 2: Chapter 5 & 6

      Wed, Oct 9, 7:00 AM - 9:00 AM UTC

    Modules

    • Module 2: Planning & Risk Management and Narrative & Communication

  • Week 3

    Oct 14—Oct 20

    Events

    • Oct

      16

      Session 3: Chapter 7 & 8

      Wed, Oct 16, 7:00 AM - 9:00 AM UTC

    Modules

    • Module 3: Leadership Support and Stakeholder Engagement

  • Week 4

    Oct 21—Oct 23

    Events

    • Oct

      23

      Session 4: Chapter 9 & 10

      Wed, Oct 23, 7:00 AM - 9:00 AM UTC

    Modules

    • Module 4: Measuring Change and Learning & Development

  • Bonus

    Modules

    • Bonus Resources

4.5

(5 ratings)

What students are saying

Course schedule

8 hours of live class + bonus materials

  • Tuesday, July 30

    5:00pm - 7:00pm CET

    11 am - 1 pm US Eastern Time

    4 pm - 6 pm GMT

    8:30 pm - 10:30 pm India Time


    • 1 hour of interactive teaching content and live Q&A
    • 1 hour of applying BeSci to your Change Case guided by Philip


    Recordings will be available, in case you need to drop off early.

  • Tuesday, August 6

    5:00pm - 7:00pm CET

    • 1 hour of interactive teaching content and live Q&A
    • 1 hour of applying BeSci to your Change Case guided by Philip

  • Tuesday, August 13

    5:00pm - 7:00pm CET

    • 1 hour of interactive teaching content and live Q&A
    • 1 hour of applying BeSci to your Change Case guided by Philip

  • Tuesday, August 20

    5:00pm - 7:00pm CET

    • 1 hour of interactive teaching content and live Q&A
    • 1 hour of applying BeSci to your Change Case guided by Philip

Zoom reviews from cohort 1

Praise for the Book

        “This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it.”
Dilip Soman

Dilip Soman

Canada Research Chair in Behavioral Science and Economics at Rotman School of Management, University of Toronto.
        “For too long the change profession has ignored the appalling results that pure ‘hearts and minds’ type interventions produce. Beirem and Philip aim to put that right with a groundbreaking book that looks to integrate, in theory and in practice, change management and behavioral science.”
Paul Gibbons

Paul Gibbons

Author of The Science of Organizational Change, Impact, Change Myths, and more change classics.
        “Too often change management still revolves around abstract concepts like ‘the organization’ or ‘the culture’. Far too little do we look at the concrete behavior of real people. Therefore: praise for Philip Jordanov and Beirem Ben Barrah. They constructed a practical and solid bridge between behavioral science and organizational change.“
Ben Tiggelaar

Ben Tiggelaar

Dutch behavioral scientist, speaker, and author of The Ladder.
        "A practical, insightful guide to how behavioral science can be used to make organizational change management programs more effective. It describes key biases and tactics that practitioners can use to address them. The step-by-step guides to facilitating debiasing techniques like premortems are a standout feature of this user-friendly book."
Vanessa Heywood

Vanessa Heywood

Behavioral Scientist

Meet your instructors

Philip Jordanov

Philip Jordanov

Cognitive Neuropsychologist || Consultant || Author || Speaker

Philip is Head of Training & Consulting at Neurofied where he helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges. Also, author of 'The Dynamics of Business Behavior.


Fun fact: Philip is a great guitar player who occasionally plays at weddings with his brother.

Beirem Ben Barrah

Beirem Ben Barrah

Entrepreneur || Consultant || Author || Speaker

Beirem is the Founder and CEO of Neurofied, a brain and behavior consultancy. He is an avid reader and combines his interests in organizations, behavioral psychology, and technology. Also, author of 'The Dynamics of Business Behavior'.


Fun fact: Beirem is a former world championship Karate championship medalist.

A pattern of wavy dots

Join an upcoming cohort

Behavioral Science for Change Management in Organizations

Cohort 2: Oct 2024 - Australia

€995

Dates

Oct 2—23, 2024

Payment Deadline

Oct 1, 2024

Cohort 3: Nov 2024 - USA East

€995

Dates

Oct 30—Nov 20, 2024

Payment Deadline

Oct 29, 2024
|

Bulk purchases

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

I work full-time, what is the expected time commitment?

What happens if I can’t make a live session?

I already have change management certification such as ProSci. Is it worth doing this course?

Will this course help me apply what I learn to my own change case?

I am an aspiring or inactive Change Manager and I would like to sign up for this course. Can I sign up?

What’s the refund policy?

What makes this course different from other change management programs?

How does this course incorporate behavioral science into change management?

Will I receive a certificate upon completing the course?

A pattern of wavy dots

Join an upcoming cohort

Behavioral Science for Change Management in Organizations

Cohort 2: Oct 2024 - Australia

€995

Dates

Oct 2—23, 2024

Payment Deadline

Oct 1, 2024

Cohort 3: Nov 2024 - USA East

€995

Dates

Oct 30—Nov 20, 2024

Payment Deadline

Oct 29, 2024
|

Bulk purchases

€995

4.5

·

4 Weeks

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