Over 10+ years, I've transformed 1000s of reluctant negotiators into Confident Deal Architects.
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If only reading and streaming could make you a more effective negotiator. The reality is: Negotiation is a muscle built through practice.
Early startup negotiations have outsized consequence. What if you could role-play the most critical negotiations BEFORE the stakes are real?
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Early stage startup founders who will soon raise their Seed or Series A round
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Aspiring and stealth founders preparing to embark on the founder journey
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First hires = Chief Everything Officers who are the backbone of every early stage startup
Role-play negotiation scenarios BEFORE the stakes are real
Practice negotiating key scenarios you'll encounter in your entrepreneurial journey: negotiations with your cofounder, your employees, your customers, and your investors—including angels, VCs, and venture debt providers
Speak like a VC
Don't let pretentious jargon intimidate you. You'll become fluent in the strategic toolkit taught across all top-tier MBA programs (BATNA, ZOPA, MESOs, etc) and standard VC jargon so you can navigate funding conversations confidently with equal footing
Avoid costly traps
Gain tactical experience to navigate common pitfalls. Practice tactics to counter the power asymmetry with seasoned investors when facing the pressure of an expiring runway
Real feedback from real negotiation partners
Never wonder "AITA?" again. Experiment with different negotiation styles in a safe sandbox environment and gain candid feedback from your role-play partners.
The most founder-friendly essential course, taught by a founder, iterated by founders
You're in great company
Course alumni have raised funding from YC, EF, On Deck, SoftBank, SVB, Techstars, and more!
Meet fellow venturers
Join a community of founders who will face similar challenges as you. This will be invaluable as your business grows
Lyz Swanton
Will Verrill
Vatsal Aggarwal
Crystal Ruff, PhD
Chit-Kwan Lin, PhD
Mathias Keller
Founder of the Newton Venture Program & Negotiation Professor at London Business School
Lisa Shu has transformed thousands of reluctant negotiators into confident deal architects. Combining 10+ years teaching negotiations to founders & investors with her own founder's journey launching the Newton Venture Program: Lisa is passionate about helping founders create and capture value for the teams they build through equipping them with the vital skill of negotiation.
Lisa combines practical experience with academic insight. Since 2012, she has taught negotiation to oversubscribed MBA classrooms, and created custom executive training programs for top-tier venture capital, growth equity, and private equity firms. A former advisor to LocalGlobe VC: Lisa engaged in hundreds of hours of dealflow meetings, witnessing how countless deals have been won–and lost. With expertise grounded in a PhD in Org Behavior and Psychology from Harvard Business School, Lisa understands investor psychology better than investors do.
A trusted board advisor to various startups, Lisa has personally negotiated lasting deals with a wide range of counterparts–including managing directors of investment banks, managing partners of investment firms, deans of universities, and of course, founders of startups.
6 live sessions • 11 lessons
Oct
11
Oct
13
Oct
14
We start at the end: You’ll negotiate a company acquisition deal in your very first session. Fresh out of your negotiation with your role partner, we debrief the full range of potential outcomes you could have achieved–as either buyer or seller. This range represents the behaviours that lead to success in negotiation and bargaining contexts—as well as the habits that can undermine success. We’ll unpack this range and explore the tactics that can reliably and predictably enhance the chance of negotiation success.
Session 1 slides
Session 1 class recording_continued
We progress to more complicated negotiation scenarios that span multiple issues. You'll prepare individually, as well as in a group setting, and then conduct the negotiation as a small group so you can benefit as both a participant and observer.
Through debriefing the negotiation outcomes, we introduce the negotiator’s dilemma: the tension between "getting the bigger slice" (value capture) and "growing the largest pie" (value creation). How does one balance the tension between getting the best deal today and maintaining a positive relationship for the long term? We’ll explore key influence strategies to resolve the conflict between value capture (through distributive tactics) and value creation (through integrative tactics).
As a takeaway: you’ll start building out your own customized planning worksheet: a roadmap that can help steer you for all important future negotiations.
Session 2 slides
Planning Workbook
The Surprising Power of Questions
Emotion and the Art of Negotiation
Oct
18
Oct
20
Oct
21
Time to take off the training wheels! You'll negotiate an 8-issue negotiation in the role of either startup employer or employee
Session 3 slides
How to make stock options a better deal for everyone
You will negotiate a term sheet with a deal partner. We’ll cover term sheet elements including preference, anti-dilution, and liquidation, and explore the balance between founder-friendly and company-friendly term sheets. You’ll understand the key investment terms–and potential areas of conflict–in negotiations between founders and VCs so that you can anticipate them in your forthcoming rounds of fundraising.
In addition to exploring the full range of term sheet outcomes, we’ll also deep dive into the full range of relationship outcomes. You’ll have the opportunity to give and receive feedback from your negotiation counterparts. What’s the tradeoff between the deal outcome you achieve and the relationship with your counterpart? Together we will unpack the strategies that can satisfy your counterpart’s interests at minimum expense to your own–all while maximising your own interests for the long term.
Session 4 slides
BONUS content: How to Create a Scoring System
BONUS content: Ethics in Negotiation - what's fair?