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Negotiation for Startups

Over 10+ years, I've transformed 1000s of reluctant negotiators into Confident Deal Architects.

This course is no longer available.

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Course overview

Great negotiators are not born—they are created

If only reading and streaming could make you a more effective negotiator. The reality is: Negotiation is a muscle built through practice.


Early startup negotiations have outsized consequence. What if you could role-play the most critical negotiations BEFORE the stakes are real?

Who is this for?

01

Early stage startup founders who will soon raise their Seed or Series A round

02

Aspiring and stealth founders preparing to embark on the founder journey

03

First hires = Chief Everything Officers who are the backbone of every early stage startup

What will you gain?

Role-play negotiation scenarios BEFORE the stakes are real

Practice negotiating key scenarios you'll encounter in your entrepreneurial journey: negotiations with your cofounder, your employees, your customers, and your investors—including angels, VCs, and venture debt providers

Speak like a VC

Don't let pretentious jargon intimidate you. You'll become fluent in the strategic toolkit taught across all top-tier MBA programs (BATNA, ZOPA, MESOs, etc) and standard VC jargon so you can navigate funding conversations confidently with equal footing

Avoid costly traps

Gain tactical experience to navigate common pitfalls. Practice tactics to counter the power asymmetry with seasoned investors when facing the pressure of an expiring runway

Real feedback from real negotiation partners

Never wonder "AITA?" again. Experiment with different negotiation styles in a safe sandbox environment and gain candid feedback from your role-play partners.

For founders, by founders

For founders, by founders

The most founder-friendly essential course, taught by a founder, iterated by founders


You're in great company

Course alumni have raised funding from YC, EF, On Deck, SoftBank, SVB, Techstars, and more!

Meet fellow venturers

Join a community of founders who will face similar challenges as you. This will be invaluable as your business grows

Don't just take our word for it...

        Lisa's negotiation course is without a doubt the single most valuable course as a founder! I was armed to go into real negotiations with clear strategies and multiple plans to implement. It's helped me maximize my outcomes in client and employment negotiations, and in fundraising for and selling my startup.
Lyz Swanton

Lyz Swanton

Cofounder, Feedr
        Lisa's course prepared our founding team exceptionally well for the multi-dimensional negotiations we faced as founders, in particular term sheets with investors, share options with employees, and terms with suppliers. The fundamentals Lisa taught and actual negotiations practice were critical to getting the best outcomes against the odds!
Will Verrill

Will Verrill

Cofounder, Stitched
        Loved the class - had been looking for this FOR YEARS. I've read negotiation books, but never digested the content. This course makes sure you actually DO the negotiation, and lets you experiment with your personal approach at the same time.
Vatsal Aggarwal

Vatsal Aggarwal

Cofounder, Stealth Startup
        I often think "Bless Lisa Shu" when I have a good negotiation. Between jobs, a flat in London and a car, I figure your teachings on negotiation have saved me in the solid 6-7 figure range! That, and they have made me quite a few more friends coming out of difficult negotiations! ;) Bless you, Lisa Shu!
Crystal Ruff, PhD

Crystal Ruff, PhD

Founder, DRI Biotechnologies
        Lisa's course was a great sandbox for testing out different strategies via role-play with an intimate cohort of high-quality peers. I came away with real practical tips, more confidence, and an upgraded mental framework of how to approach negotiations. Technical founders and senior management—highly recommended!
Chit-Kwan Lin, PhD

Chit-Kwan Lin, PhD

Founder, Revelata
        Professor Shu's course was the highlight of my MBA. She combined memorable frameworks with real practical exercises ranging in complexity from 1-on-1 to multi-stage group negotiations. Her deep knowledge, passion for the subject, positive energy, and genuine willingness to mentor individuals were truly inspiring. Highly recommended!
Mathias Keller

Mathias Keller

Head of Transformation, Public

Meet your faculty

Meet your faculty

Lisa Shu, PhD

Lisa Shu, PhD

Founder of the Newton Venture Program & Negotiation Professor at London Business School

Lisa Shu has transformed thousands of reluctant negotiators into confident deal architects. Combining 10+ years teaching negotiations to founders & investors with her own founder's journey launching the Newton Venture Program: Lisa is passionate about helping founders create and capture value for the teams they build through equipping them with the vital skill of negotiation.


Lisa combines practical experience with academic insight. Since 2012, she has taught negotiation to oversubscribed MBA classrooms, and created custom executive training programs for top-tier venture capital, growth equity, and private equity firms. A former advisor to LocalGlobe VC: Lisa engaged in hundreds of hours of dealflow meetings, witnessing how countless deals have been won–and lost.‍ With expertise grounded in a PhD in Org Behavior and Psychology from Harvard Business School, Lisa understands investor psychology better than investors do.


A trusted board advisor to various startups, Lisa has personally negotiated lasting deals with a wide range of counterparts–including managing directors of investment banks, managing partners of investment firms, deans of universities, and of course, founders of startups.

Course syllabus

6 live sessions • 11 lessons

Week 1

Oct 11—Oct 16

    Oct

    11

    Session 1

    Tue 10/117:00 PM—9:00 PM (UTC)

    Oct

    13

    Session 2

    Thu 10/137:00 PM—9:00 PM (UTC)

    Oct

    14

    AMA Office Hours 1

    Fri 10/142:30 PM—3:30 PM (UTC)
    Optional

    Session 1 | Negotiation Fundamentals: Building Blocks

    We start at the end: You’ll negotiate a company acquisition deal in your very first session. Fresh out of your negotiation with your role partner, we debrief the full range of potential outcomes you could have achieved–as either buyer or seller. This range represents the behaviours that lead to success in negotiation and bargaining contexts—as well as the habits that can undermine success. We’ll unpack this range and explore the tactics that can reliably and predictably enhance the chance of negotiation success.  

    • 📄

      Session 1 slides

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      Session 1 class recording_continued

    Session 2 | Negotiator's Dilemma

    We progress to more complicated negotiation scenarios that span multiple issues. You'll prepare individually, as well as in a group setting, and then conduct the negotiation as a small group so you can benefit as both a participant and observer.


    Through debriefing the negotiation outcomes, we introduce the negotiator’s dilemma: the tension between "getting the bigger slice" (value capture) and "growing the largest pie" (value creation). How does one balance the tension between getting the best deal today and maintaining a positive relationship for the long term? We’ll explore key influence strategies to resolve the conflict between value capture (through distributive tactics) and value creation (through integrative tactics). 


    As a takeaway: you’ll start building out your own customized planning worksheet: a roadmap that can help steer you for all important future negotiations.

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      Session 2 slides

    • 📄

      Planning Workbook

    • 📄

      The Surprising Power of Questions

    • 📄

      Emotion and the Art of Negotiation

Week 2

Oct 17—Oct 21

    Oct

    18

    Session 3

    Tue 10/187:00 PM—9:00 PM (UTC)

    Oct

    20

    Session 4

    Thu 10/207:00 PM—9:00 PM (UTC)

    Oct

    21

    AMA Office Hours 2

    Fri 10/212:30 PM—3:30 PM (UTC)
    Optional

    Session 3 | Hiring Negotiation

    Time to take off the training wheels! You'll negotiate an 8-issue negotiation in the role of either startup employer or employee

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      Session 3 slides

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      How to make stock options a better deal for everyone

    Session 4 | Term Sheet Negotiation

    You will negotiate a term sheet with a deal partner. We’ll cover term sheet elements including preference, anti-dilution, and liquidation, and explore the balance between founder-friendly and company-friendly term sheets. You’ll understand the key investment terms–and potential areas of conflict–in negotiations between founders and VCs so that you can anticipate them in your forthcoming rounds of fundraising.


    In addition to exploring the full range of term sheet outcomes, we’ll also deep dive into the full range of relationship outcomes. You’ll have the opportunity to give and receive feedback from your negotiation counterparts. What’s the tradeoff between the deal outcome you achieve and the relationship with your counterpart? Together we will unpack the strategies that can satisfy your counterpart’s interests at minimum expense to your own–all while maximising your own interests for the long term.

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      Session 4 slides

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      BONUS content: How to Create a Scoring System

    • 📄

      BONUS content: Ethics in Negotiation - what's fair?

Frequently Asked Questions