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Influencer Marketing 101 - Create Custom Influencer Marketing Strategy in 1 Week

Cohort-based Course

The biggest untapped marketing opportunity for most businesses is influencer marketing. Learn a systematic approach to find and engage them.

Hosted by

Neal Schaffer

Author of the definitive book on influencer marketing, The Age of Influence.

Course overview

Master the foundational skills for effective influencer marketing

Whether you are looking to better understand the space, build up your marketing career with new skills, or leverage influencer marketing for your own business, this one-week course will help you go from zero to hero.

Who is this course for


Marketing professionals who understand the potential and don't want their company - or personal brand - to be left behind the times.


Business owners who understand that influencers hold the key to building brand awareness but lack the education and strategy to execute.


Entrepreneurs who want to tap into the best marketing growth hack to exponentially grow their business in 2023.

What you’ll get out of this course

Define and find appropriate influencers unique to your business needs.

Learn the different ways to find and analyze potential influencers for your program.

Learn how to collaborate and engage with potential influencers.

Identifying influencers is one thing. How to best engage and recruit them into your influencer marketing program? Learn the ins and outs of influencer outreach.

Develop a plan where influencer marketing fits into your overall business strategy.

Learn the many ways in which businesses are leveraging influencer marketing for various objectives and find the one(s) that make best sense for you.

Construct the mechanics for your custom influencer campaign strategy.

There are more than a dozen proven ways of engaging with influencers based on your strategic objectives. Learn to determine the best campaign type(s) for your unique strategy.

Measure and optimize your influencer marketing strategy.

Influencer marketing is most impactful when it is always-on and developing long-term relationships with influencers. Learn how to optimize your influencer choice, campaigns, and metrics to maximize long-term ROI.

What people are saying about Neal's The Age of Influence

        Neal has written the manifesto for influencer marketing. If you’re trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.
John Lee Dumas

John Lee Dumas

Founder and host of Entrepreneurs on Fire, Author of The Common Path to Uncommon Success
        On time and on-target, The Age of Influence is the ultimate guide to the most important acquisition technique of the 2020s. If you don’t read it, your competition will.
Jay Baer

Jay Baer

Founder of Convince & Convert and coauthor of Talk Triggers
        Every business creates vast amounts of content. Each one needs to spend significant resources to market and distribute their content. Perhaps the best way to do this is through an influencer strategy...and this book is the new influencer handbook.
Joe Pulizzi

Joe Pulizzi

Author, Killing Marketing, Content Inc. and Epic Content Marketing, Founder, Content Marketing Institute
        The Age of Influence' is a great book exploring the world's most desired marketing discipline. Few get it more than Neal Schaffer who unlocks the key to creation of truly powerful influencer campaigns. 'The Age of Influence' is a highly informative book - and powerful addition to your marketing library.
Martin Lindstrom

Martin Lindstrom

New York Times best-selling author of Buyology and Small Data

Meet your instructor

Neal Schaffer

Neal Schaffer

Author, The Age of Influence

When I wrote my 4th book, The Age of Influence, I realized then, what I believe now, that influencer marketing is the most untapped type of marketing that most businesses can see the biggest impact from.

The problem that I have found in my 10+ years in digital and social media marketing consulting is this: Marketers and businesses have been miseducated on what exactly influencer marketing is and what it entails.

That is why I wrote the book on influencer marketing, and why I created this Maven course to best help you tap into all of my experience and to apply it to your brand’s specific situation. I want to help you maximize your marketing ROI through hand-holding you through the creation of an influencer marketing strategy that will become your blueprint for your future marketing.

My teachings tap into my more than decade experience as a recognized leader in the digital / content / influencer / social media marketing space, having:

  • consulted with dozens of business large and small as a Fractional CMO
  • speaking on global stages such as CES, CeBIT, Content Marketing World, Social Media Marketing World, B2B Marketing Profs, Digital Marketing World Forum, and DigiMarCon Summit
  • teaching executives at Rutgers Business School, UCLA Extension, and the Irish Management Institute
  • Author of 4 marketing books, including The Age of Influence, Maximize Your Social, and Maximizing LinkedIn for Sales and Social Media Marketing

This course will not only enlighten you on the power of influencer marketing, but you will also see many other ways to tap into the same concepts to help other parts of your digital marketing based on this broad and deep experience of mine.

If you are marketer who is new to or wants to improve their influencer marketing ROI, an entrepreneur who wants to tap into the growth hacking potential that influencer marketing has, or a business owner or service provider that wants to leverage influencers to improve their overall digital marketing for your or your clients, this will be the perfect course for you.

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Influencer Marketing 101 - Create Custom Influencer Marketing Strategy in 1 Week

Course syllabus


Identify and analyze influencers for your strategy

Influencer identification will make or break your influencer marketing strategy. This module will help you learn how to discover and analyze the right influencers for your objectives:

  • Search for influencers on social media
  • Analyze influencers based on several quantitative and qualitative factors


Successfully engage with influencers

What to do after we find influencers:

  • How do we engage with them?
  • What are the rules and best practices?
  • And why would an influencer want to engage with us?


Create a comprehensive influencer marketing strategy

This module will begin by reverse-engineering what goes into an influencer marketing strategy and how to determine one based on your company's unique objectives, including:

  1. Determining objectives & KPIs
  2. Discover different influencer campaign types to be utilized
  3. Measuring influencer marketing ROI
  4. Create a system for Always On influencer marketing

Course schedule

4 1/2 hrs live teaching, 3 optional hrs.
  • Pre-Reading Assignments

    1 1/2 Hours

    There will be 3 approximately 30-minute pre-reading assignments before each of the modules to help you better prepare for them and make our time together all the more effective.

  • November 28, 2022

    9:00am - 10:30am Pacific Time

    First of three live sessions.

  • November 29, 2022 (Optional)

    9:00am - 10:00am Pacific Time

    Optional office hours to help answer your questions both regarding to the course as well as developing your influencer marketing strategy.

  • December 1, 2022

    9:00am - 10:30am Pacific Time

    Second of three live sessions.

  • December 2, 2022

    9:00am - 10:30am Pacific Time

    Third of three live sessions.

  • December 4, 2022 (Optional)

    9:00am - 10:00am Pacific Time

    Optional office hours to help answer your questions both regarding to the course as well as developing your influencer marketing strategy.

  • December 5, 2022 (Optional)

    9:00am - 10:00am Pacific Time

    For those that would like to get feedback on your final influencer marketing strategy, come present it in front of the group!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Why are the 3 live courses over 1 week?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Will this course be suitable for non-B2C companies?
How much access to Neal will I get?
What if I have any other questions?
Can I expense this course?
What happens at the end of the course? Will I be abandoned?
What is your refund policy?
I won't be available on the cohort dates. Will this course be offered again in the future?

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Influencer Marketing 101 - Create Custom Influencer Marketing Strategy in 1 Week