The Email Reactivation Blueprint - Rescuing Your Age-old Inactive Subscribers
2 Weeks
·Cohort-based Course
The proven strategies that helped me reactivate 90+ day inactive subscribers and gain $360,000 of additional revenue for my client
The Email Reactivation Blueprint - Rescuing Your Age-old Inactive Subscribers
2 Weeks
·Cohort-based Course
The proven strategies that helped me reactivate 90+ day inactive subscribers and gain $360,000 of additional revenue for my client
Course overview
Become a rare email marketer who can dig the 90+ days inactives gold mine
As email marketers, we often find ourselves pressed for time and unable to experiment as much as we'd like. This can lead to the belief that moving emails from the Gmail promotional tab to the primary inbox is impossible.
However, having had the privilege of working for an affiliate email marketing company where hacking and testing were central to the job, I discovered two simple yet powerful techniques that have continued to serve me well throughout my career.
Things I learned and want to show you how to do yourself:
1. A simple process to move emails from the promotion tab to the primary tab in Gmail
2. A simple reactivation process that enabled me to reactivate 90+ days inactive users at 269% lift over the control group and in the process reactivate 170,000 users and get over $360,000 of additional revenue to the company
Apply to this course if any of the statements below are true
01
You're working with a list of over 100,000 users
02
Your company gives you a learning budget you almost never get to spend.
What you’ll get out of this course
💪 The ability to reactivate the age-old inactive users without compromising your deliverability
You'll be able to significantly improve your email marketing KPIs and drive business growth.
This helped me reactivate old users at 269% over the control group and add an additional $360,000 in revenue in just 2 months.
💌 Deeper understanding of how Gmail operates
You'll be able to optimize your email campaigns for better deliverability and engagement, leading to higher open and click-through rates.
🤩 Optimise email delivery to reach the primary tab
You'll significantly increase your visibility and the chances of your emails being opened, leading to higher engagement and conversion rates.
This helped me be a pivotal team member in all the teams I worked in/led.
💼 Effectively demonstrate your value to your company
You'll be able to justify the resources and budget needed to invest in email marketing, leading to increased support and investment in your email marketing efforts, and ultimately driving business growth.
The Email Reactivation Blueprint - Rescuing Your Age-old Inactive Subscribers
Meet your instructor
Mustafa Bisic
Meet Mustafa, an experienced email marketer with over six years of experience leading teams and managing email campaigns for top affiliate, crypto, and software companies.
Born and raised in Bosnia and Herzegovina, Mustafa brings a unique perspective and deep understanding of the global market to his work.
In his spare time, Mustafa is a member of the National White-water Rafting Team and the Rescue Service of his city, showcasing his dedication to teamwork, leadership, and problem-solving.
As a husband and father of three girls, Mustafa understands the importance of effective communication and delivering results.
Through his email marketing course, you can learn the proven strategies that Mustafa has used to succeed in some of the most challenging deliverability environments, helping you achieve your email marketing goals and drive business growth.
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The Email Reactivation Blueprint - Rescuing Your Age-old Inactive Subscribers
Course syllabus
01
List building and set up
In this 90-minute module, you'll learn all about how to build your 90+ day inactive lists and control group and how to set up everything so that you can create the reactivation campaigns easily and showcase your results at the end of it.
02
Email optimization
In this 90-minute module, you'll learn all about 2 methods of moving the email from Gmail's Promotional tab to Primary tab. You'll also learn the basics of Glockapps seed testing.
03
Reactivation strategy 1 and 2
In this 90-minute session, you'll get what you signed up for. Specific tactics on how to segment and target your 90+ days inactive openers using only your normal one-off emails you would usually send.
04
Reporting, pivoting, and showcasing
In this 90-minute session, you'll learn how to prepare two kinds of reports for your reactivation campaigns.
The first will be a report on marketing KPIs lift over the control group, and the second one will (ideally) be the revenue over control group report.
Course schedule
Four 90-minute sessions over two weeks
Module 1 List building and set up - June 5, 2023
1:00pm - 2:30pm EST
Module 2 Email optimization - June 8, 2023
1:00pm - 2:30pm EST
Module 3 Reactivation strategy 1 and 2 - June 12, 2023
1:00pm - 2:30pm EST
Module 4 Reporting, pivoting, and showcasing - June 15, 2023
1:00pm - 2:30pm EST
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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